Founding Member

• Apr 2023 - Present

Managing Director

• Jun 2014 - Present

younoh media is a boutique digital marketing agency based in Dubai. I developed this digital marketing agency into over a 1m US$ turnover with a team to serve a range of high-profile brands across multiple industry sectors. We provide services including brand strategy and development, campaign management, creative, social media management, PR, content creation, influencer communications and web design and build. Leading e-commerce and market share growth strategies locally and internationally, I have built diverse skills and specialisms within the team to ensure optimal in-house capability. I act as key client relationship manager and have developed an effective business development strategy and pipeline. Using data driven insights, I ensure campaigns are based on a deep understanding of consumer behaviours. I have secured a range of high-profile clients across different industries including Kettle Chips, Manuka Honey, Emirates Hospital, Kellogg’s, The European Union, and Intercontinental Hotels. Show less

Entrepreneurship Coach Consultant

• Jan 2022 - Jun 2022

I developed the curriculum for the sales and marketing part and led the 16 weeks program to develop entrepreneurship skills for over 40 women from UAE, help them organize their ideas, and make them profitable and functioning businesses, as part of this UN Women program to empower women. I developed the curriculum for the sales and marketing part and led the 16 weeks program to develop entrepreneurship skills for over 40 women from UAE, help them organize their ideas, and make them profitable and functioning businesses, as part of this UN Women program to empower women.

Managing Director

• Jul 2012 - Aug 2014

Xichlo Mobile used to be a leading SMS Bulk and SMS solution provider to small, medium and large enterprises, as well as mobile operators and SMS BULK aggregators. Their global network coverage reaches more than 800 mobile operators in over 200 countries and could be accessed through a single point. Here I managed and led the significant growth of this company providing SMS marketing services to a range of clients including SAP, Unwire, Etisalat, Ericsson and CLX networks. I grew the region from loss to significant profits within just two years developing robust systems and processes to underpin sustainable growth. Leading a combined inhouse team and outsourced services to provide a full range of SMS marketing and technical solutions, I developed new services including WhatsApp advertising and email marketing to further enhance messaging services for clients. Developing the company’s own SMTP platform significantly reduced the costs of messaging and grew revenues by 200% over two years. Show less

Managing Director MENA

• Apr 2010 - May 2013

Opening a new office, I managed a team of seven for this Danish-listed company providing security and software as a service solutions to a range of clients across the Middle East and North Africa. I recruited and trained the team and established market share and presence in the Middle East including securing the company’s largest global sale for a client in Qatar. Opening a new office, I managed a team of seven for this Danish-listed company providing security and software as a service solutions to a range of clients across the Middle East and North Africa. I recruited and trained the team and established market share and presence in the Middle East including securing the company’s largest global sale for a client in Qatar.

Sales Manager

• Feb 2008 - Apr 2010

Etisalat, is a multinational U.A.E. based telecommunications service provider, currently operating in 18 countries across Asia, the Middle East and Africa. Etisalat is the 13th largest mobile network operator in the world, with a total customer base of more than 167 million within services such as mobile, internet, fixed-net, roaming/ payment clearing (EDCH), big data, cloud, M2M, IoT, TV / media, sea cabling, SIM cards etc. Achievements and responsibilities: • Responsible for growing and developing existing clients such as Marriott International, Starwood group, The One & Only, Krezner Group, Jumeirah Group, Emaar Hospitality. • Ensuring smooth telecommunications services for hospitality sector. • Prospecting and cultivating new business in the growing hospitality industry in the UAE by communicating Etisalat’s unique value proposition and developing a trusting business relationship as a customer advisor. Show less

Manager Business Development

• May 2006 - Jan 2008

Oracle has acquired BEA Systems, Inc., a leading provider of enterprise application infrastructure solutions. modern service-oriented architecture (SOA) infrastructure and a complementary best-in-class middleware portfolio that spans Java Application Servers, transaction processing monitors, SOA and business process management, user interaction and Web 2.0, identity management, business intelligence, enterprise content management and vertical-specific technologies. Achievements and responsibilities: • Responsible for overseeing the sales operation in Qatar and Kuwait. • Achieved target by getting clients such as Qatar Islamic Bank, Oreedoo Telecom, National Bank of Kuwait. • Seeking and identifying new business and managing relationships with existing clients in oil and gas, telecoms, transportation, and aviation, assessing their needs and providing solutions to fit their requirements. • Managing the existing resellers and partners by organizing product knowledge sessions, supporting them in meetings and events. Following up on their performance and providing them with the tools to reach their targets. • Setting up new resellers from the initial meetings to the signing, training and goals setting. • Replying and negotiating tenders Show less

Account and Partner Manager

• Aug 2004 - May 2006

Ca Technologies is a global company that helps enterprises from planning to development to management and security with software solutions to drive enterprise-wide productivity. My role was to develop Qatar, Kuwait and UAE markets: • Building and maintaining strong, long-lasting customer relationships • Overseeing customer account management, including negotiating contracts and agreements to maximize profit. • Establish and maintain partnerships with managed partners through excellence in partner sales, marketing and relationship engagement and execution. • Responsible for managing the relationship with CA’s key partners by driving business planning, sales development initiatives, support partners in solutions and manage opportunity pipeline. • Build business plans with partners, develop co-marketing activities and consolidate the forecast on different product lines. Streamline business process on executing the plan leading to building a healthy revenue pipeline. • Ensure partners adhere to the guidelines for planning, orchestration, execution and measurement for resulting with a healthy leads/opportunity pipeline. Show less

Marketing Manager

• Jul 2001 - May 2004

Autodesk, Inc. is an American multinational software corporation that makes software for the architecture, engineering, construction, manufacturing, media, and entertainment industries. I was in charge of: • Planning, development and implementation of creative marketing strategy, marketing communications, and public relations activities. • Built an integrated, multi-channel marketing department that built brand awareness and reputation and generated market opportunities and demand across MENA region. • Implementing and overseeing marketing programs with distributors and partners to develop co-marketing activities. • Consolidating the forecast on different product lines. • Developing strong relationships with the sales force of regional distributors, and local resellers by providing them the tools to increase their success, through web content, emails, and newsletters. Show less

Reseller sales consultant

• Nov 1999 - Jun 2001

Compaq Computer Corporation was a company founded in 1982, that developed, sold, and supported computers and related products and services. I had to oversee the relationship with the resellers and their clients : • Assisting customers with computer purchases and technical issues, through close coordination with partners, vendors, and third parties • Interacting with marketing department to implement strategies for increased brand awareness, education and support of channel partners, and market presence • Managing key relationships to develop a sales pipeline, increase revenue, and deliver high customer satisfaction Show less