Project Manager, Social Media

• Dec 2021 - Present

Photographer

• Jan 2017 - Present

Freelance photography portfolio: www.hellochynageib.com Freelance photography portfolio: www.hellochynageib.com

Digital Project Manager

• Feb 2020 - Dec 2021

Manage budgets and schedules for more than 100 active projects and roughly 75 clients to assess risks and report back to project stakeholders. These projects include SEO, PPC, Social Media, Copywriting, and Email Marketing services.Assist in developing, maintaining, and improving company processes to streamline workflows for all employees. Manage day-to-day schedules and workloads for a team of 8 and serve as the liaison between teams within the company for multi-team projects. Review, revise, and coordinate project priorities for team members depending on budget, time, and scheduling constraints. Create, improve, and research processes for Asana within the company and act as the Asana subject matter expert for our team. Coordinate project details and needs directly with clients or work with their marketing consultants to move projects forward.Assist team members in developing new services or products for the company while also expanding existing services.Help with the hiring process of new employees, from reviewing resumes to interviewing and offering feedback.

Search Engine Optimization Copywriter

• Oct 2019 - Feb 2020

Crafted SEO-optimized content for B2B and B2C websites, PPC landing pages, and blogs. Wrote tailored content for roughly 40+ clients each month and switched between messaging and tone for each client. Industries I wrote for included roofing and paving, medical, outdoor buildings & recreation, marketing & print, lawyers, and retirement communities. Used SEMrush to review keywords and outlines and look for secondary and semantic keywords to use within the content. Used SEMrush and other tools to review content once written to ensure it was properly optimized for SEO.

Photographer and Communications Specialist

• Oct 2018 - Feb 2020

Photograph products for website, ecommerce, social media, and email campaigns. This includes studio photography and environmental/lifestyle photography.Design marketing assets for email campaigns, social media, and print. Develop campaigns for email and social media that help to retain and engage current consumers while reaching out to desirable target markets.Maintain content calendars for social media and schedules for photoshoots to ensure consistency and efficiency.

Brand Ambassador

• Sep 2016 - Sep 2019

Work with managers to prepare the store for customers by changing signage, updating visuals, and organizing merchandise.Assist customers throughout normal working hours to order merchandise, checkout at register, and find product throughout the store.Up-sell product and credit card offers to customers throughout the store in order to achieve goals for the week, month, and quarter. Work with managers to present safety and loss prevention techniques to other associates. Work with managers to prepare the store for customers by changing signage, updating visuals, and organizing merchandise.Assist customers throughout normal working hours to order merchandise, checkout at register, and find product throughout the store.Up-sell product and credit card offers to customers throughout the store in order to achieve goals for the week, month, and quarter. Work with managers to present safety and loss prevention techniques to other associates.

Marketing & Innovations Intern

• May 2018 - Aug 2018

Directly worked with Mike and Ike® and Hot Tamales® brand team to develop and execute media strategy for traditional and digital media.Worked with agency partners to review and evaluate media campaigns to ensure high quality traditional and digital activationsSupported brand team with consumer research focus groups in order to help develop packaging.Gained an introduction to IRI data and how learned how to analyze that data in order to develop consumer segments.Helped developed social media strategy for all Just Born brands on Facebook, Instagram, and Snapchat.Recommended new program possibilities for consumer engagement through traditional and digital media, on-site activations, and partnership programs.

Project Manager (Co-owner)

• Jun 2011 - Dec 2015

Helped open Mind Your Design in 2011 when it began as freelance work. The company progressed quickly into a full-time operation and continues to grow today.Developed startup business plans, including researching and writing legal documents and contracts. Obtained licenses necessary for operation as a service business, as well as a business that sold goods.Managed company timelines, budgets, and business necessities each day.Worked with clients to assess their needs and develop contracts, expectations, and timelines for projects.Ran commercial photography projects from conception to delivery. Assessed equipment needs for each project and made sure the correct equipment got to location or was available in studio. Photographed commercial products, corporate headshots, and lifestyle sessions. Edited for each situation, including multiple background cutouts. Developed pieces of brand systems such as logos, taglines, color palettes, and print materials. Worked on brand systems for startups and established companies across the nation. Used branding systems to develop print and digital media assets for clientsCrafted handmade and digital goods for sale through Etsy store and during art shows.Updated aspects of websites using HTML on a regular basis.

Photography Lab Assistant

• Jan 2010 - Apr 2011

Ran the campus darkroom and photography lab and was available to assist students with digital and film photography needs.Managed photography lab equipment, including darkroom supplies and digital photo printers. Ran the campus darkroom and photography lab and was available to assist students with digital and film photography needs.Managed photography lab equipment, including darkroom supplies and digital photo printers.