Imogen Schramm
Marketing Insights Manager at Imaginuity- Claim this Profile
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Bio
Experience
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Imaginuity
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United States
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Advertising Services
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1 - 100 Employee
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Marketing Insights Manager
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Oct 2020 - Present
Managing the analytics team at Imaginuity to drive data-driven innovations
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Marketing Insights Analyst
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Jul 2018 - Oct 2020
Creating data-driven solutions
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Calise Partners
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United States
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Advertising Services
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1 - 100 Employee
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Marketing Insights Analyst
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Jul 2018 - Oct 2020
Creating data-driven solutions Creating data-driven solutions
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Oklahoma State University
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United States
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Higher Education
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700 & Above Employee
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Graduate Teaching Assistant
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Jan 2016 - Jun 2018
Courses include: Operations Analytics and Diversity Impacts in Technology- Collaborate on content creation for on campus and web classes- Efficiently graded for classes up to 100 in each section- Tutor students one-on-one and in group settings- Present review materials for all students in lecture halls
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Instructor
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Jan 2017 - May 2018
- Instruct 100+ students on campus in Operations Analytics in topics including decision theory, linear programming, transportation, inventory management, acceptance sampling, forecasting, and more.- Create content for the course including quizzes, handouts, exam questions, and lecture videos online for all topics covered- Focus on rational decision-making utilizing math/excel- Communicate across multiple email accounts for management information systems classes
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Calise Partners
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United States
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Advertising Services
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1 - 100 Employee
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Marketing And Advertising Intern
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May 2015 - Dec 2016
Duration: Summer 2015 as well as Winter 2016 - Focused on creative content creation with analytics to back up the approach - Monitored and researched using Adwords, display, drawbridge, and SEMRush - Created front facing landing pages to track and monitor client’s customer’s activity - Developed and oversaw video content for internal training purposes - Collaborated with a team in the creation of TV and Radio broadcast which included writing scripts, uploading, and trafficking - Pulled targeted home demographic numbers for direct mailing purposes with factors including home values, LTV, single family, duplex, and more - Organized company photoshoot to increase company webpage appeal
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Education
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Oklahoma State University
Master of Business Administration (MBA), Marketing Analytics -
Oklahoma State University
Bachelor's of Science, Entrepreneurship/Entrepreneurial Studies