Experience

Distinction

• United Kingdom
• Technology, Information and Internet
• 1 - 100 Employee

• Co-Founder / CEO

  • Jul 2001 - Present

  Distinction is the digital product studio that turns scale-ups into key players. We spend our days beating giants, making monsters. Our work spans four areas: - Strategy - creating the future for our clients - Experience design - creating stand-out experiences - Agile software development - getting your product to where it needs to be, fast - Performance and optimisation - finding opportunities to iterate using data and research My role as co-founder and CEO at Distinction involves: - Setting the business vision, mission and goals - Building key relationships - Shaping and evolving our culture



Nottingham Rugby

• United Kingdom
• Spectator Sports
• 1 - 100 Employee

• Advisor

  • Jan 2019 - Present

  In a voluntary capacity, I’ve worked with Nottingham Rugby to help ensure the future existence of the club. I’m actively involved with commercial, marketing and fan engagement initiatives, and have proactively shaped the overall marketing/commercial strategy right down to the game-by-game tactical activities In a voluntary capacity, I’ve worked with Nottingham Rugby to help ensure the future existence of the club. I’m actively involved with commercial, marketing and fan engagement initiatives, and have proactively shaped the overall marketing/commercial strategy right down to the game-by-game tactical activities



Havas Media Group

• United States
• Advertising Services
• 700 & Above Employee

• Strategist (Secondment)

  • May 2007 - Apr 2008



McCann Worldgroup

• Advertising Services
• 700 & Above Employee

• Digital Strategist (Secondment)

  • Aug 2004 - Feb 2005



Leading Sports Retailer

• Marketing Director

  • Jun 2001 - Dec 2003

• Marketing Manager

  • Apr 2001 - Jun 2001



Wiz2 Limited

• Co-Founder

  • Jun 2001 - Nov 2001