Associate Director, Partnerships

• Mar 2023 - Present

Senior Manager - Data Operations

• Nov 2021 - Feb 2023

Affle's MAAS is a unified audience platform that enables mobile advertisers to acquire quality users at scale, across directly integrated publishers, programmatic platforms, and relevant app recommendations.

Manager - Data Operations

• May 2018 - Oct 2021

Affle's MAAS is a unified audience platform that enables mobile advertisers to acquire quality users at scale, across directly integrated publishers, programmatic platforms, and relevant app recommendations.

Senior Manager - Data Operations, MAAS

• Nov 2021 - Feb 2023

Affle's MAAS is a unified audience platform that enables mobile advertisers to acquire quality users at scale, across directly integrated publishers, programmatic platforms, and relevant app recommendations.

Manager - Data Operations, MAAS at Affle

• May 2018 - Feb 2023

Affle's MAAS is a unified audience platform that enables mobile advertisers to acquire quality users at scale, across directly integrated publishers, programmatic platforms, and relevant app recommendations.

Delivery Manager

• Nov 2017 - Mar 2018

My Forte : ● Successfully Planning (Media buy planning), Executing and Delivering various mobile CPI, CPA, CPT,APK, Smart links etc campaigns. ● Implementation and management of advertising campaigns from start to finish for mobile & web domains. ● Recognizing, analyzing & quickly solving discrepancies and further optimizing campaigns performance & delivery ● Business Analytics & Reporting – monitoring costs, payouts & revenue and maintaining targeted margins ● Liaison with agencies & major market players for newer business deals. ● Maintaining relationships with leading domestic/international ad networks for execution in India and International ● Planning & building up the strategies to provide best ROI to clients ● Prepare campaigns delivery strategies ● Monitor affiliate activity, analyze performance, identify areas of improvement, & recommend ways to increase affiliate generated revenues. ● Initiate new campaign ideas, incentives, & bonus offers on various affiliate platforms. ● Generating margins and revenues by maintaining monthly costing and revenue reports and working towards increasing the Top line and the Bottom line. ● Roll out monthly media plan for campaigns. ● Working Knowledge of all models like: CPI, CPA, CPT,CPR,CPS,CPL,CPM,CPC ● Working knowledge of relevant tools like analytics tools like GA, omniture and 3rd party tracking tools likes Tune, Appsflyer, Apsalar , Cake, Affise. Show less

Media Manager - Mobile

• Sep 2014 - Nov 2017

Designation​ ​–​ ​ ​Media​ ​Manager​ ​–​ ​Mobile JOB​ ​PROFILE: ● Implementation and management of advertising campaigns from start to finish for mobile & web domains ● Coordinating with clients/sales team to understand the campaign’s requirements, KPIs and ROI expectations & delivering their requirements ● Monitoring the campaign performance and getting it delivered ● Managing publisher acquisition, relationships and execution of campaigns, price negotiations and terms & conditions ● Recognizing, analyzing & quickly solving discrepancies and further optimizing campaigns performance & delivery ● Business Analytics & Reporting – monitoring costs, payouts & revenue and maintaining targeted margins ● Liaison with agencies & major market players for newer business deals ● Maintaining relationships with leading domestic/international ad networks for execution in India and International ● Planning & building up the strategies to provide best ROI to clients ● Experience of handling campaigns of various segments of advertisers – Ecommerce, Finance, Travel, Education, Medical and Entertainment ● Follow up with Sales team for Validation of campaigns, Accounts team for Publisher’s invoices Show less

Affiliate Publisher & Digital Marketing Executive

• Dec 2012 - Aug 2014

2 Year of Working Experience as an Affiliate & 1.5 years of Online Marketing Executive at Website Designing & Marketing Company – ORBIT INHOUSE , Vivek Vihar (www.orbitinhouse.com)  Handling & Maintaining Publisher account, daily deals and offer at www.takeadeals.com & www.dealsdaaka.com  Managing Google Adwords Account for Various clients  Search Engine optimization for various Clients 2 Year of Working Experience as an Affiliate & 1.5 years of Online Marketing Executive at Website Designing & Marketing Company – ORBIT INHOUSE , Vivek Vihar (www.orbitinhouse.com)  Handling & Maintaining Publisher account, daily deals and offer at www.takeadeals.com & www.dealsdaaka.com  Managing Google Adwords Account for Various clients  Search Engine optimization for various Clients