Senior Account Executive

• Aug 2022 - Present

Digital Marketing Immersive Course Graduate

• Oct 2020 - Present

Immersive course on Digital Marketing (Owned, Paid, Earned Media), worked on In-course projects and building digital marketing strategies involving Search Engine Marketing (SEM), Search Engine Optimization (SEO), Paid Search, Social Media Marketing, Campaign Development, Media Planning, Email Marketing, Content Marketing, UX, and Measurement & Analytics. Analyze the performance of websites and campaigns using various tools to test and optimize. Course Projects: 1. Zalora – Oct 2020 - Research on fashion e-commerce platforms to identify customer journey map and SWOT analysis - Conduct various social media channel audits 2. GoJek – Oct 2020 - Research on insights related to the transport industry in SG and its competitors - Calculate Budget/ROI for suggested plans 3. Sprint law – Nov 2020 - Conduct website and channels audit using various tools such as Ubersuggest, MOZ, Copyscape and SEOptimer - Propose a content strategy and suggestions for A/B testing that sits under the marketing funnel 4. Pan Pacific Hotel – Dec 2020 - Research on insights related to the hospitality industry in SG - Plan campaign strategy/execution - Suggest an email drip strategy and recommendations on the landing page for the campaign 5. One Love Asia Festival – Dec 2020 - Project was based on a brief given with a budget of $20k to create a social media campaign to acquire 25 business leads and achieve 25,000 ticket sales from online channel - Social Media campaign proposal, insights, key tactics, campaign calendar and recommendations on the event within budget - Came up with a Campaign strategy that includes social content, user content, and media buy strategy, focusing on the chosen hashtag. Show less

Account Executive

• May 2021 - May 2022

• Build and maintain strong relationship with existing and new clients • Manage, plan and guide day-to-day development of projects with follow-ups, taking initiative on next steps, and ensure timely delivery of campaigns and deliverables • Understanding and identifying client’s advertising goals through constant communications and discussions • Provides strategic and business directions to meet client’s objectives with collaboration of different departments • Work with the creative team to devise advertising campaigns, and ensure that project deliverables are in line with clients’ requirement and objectives • Manage budgeting for campaigns to meet client’s expectations • Lead and work with teams and various stakeholders from start to end of project for various brands ranging from beauty to household to governmental brands • Managed and front various projects for Kao Singapore brands such as Bioré Women, Freeplus, Magiclean and Liese, to governmental projects such as MOE and IMDA, contributing more than over 300K sales since joining the company • Undertake administration tasks such as scheduling meetings, finance-related matters, and providing support to the team when required Show less

Airshow 2020 - Event Caterer

• Feb 2020 - Feb 2020

· Serve guest and make sure the display inventory has enough during operation · Maintain cleanliness of the room · Serve guest and make sure the display inventory has enough during operation · Maintain cleanliness of the room

Intern

• Sep 2019 - Feb 2020

Dining Room Server

• Sep 2017 - Sep 2019

F1 Grand Prix Event (Yearly) COMO Cuisine · Fast-paced environment · Work with others as a team to serve important guests F1 Grand Prix Event (Yearly) COMO Cuisine · Fast-paced environment · Work with others as a team to serve important guests

Sales Promoter

• Apr 2019 - Apr 2019

Event-based · Managing different areas of Sales Promoters for VIP Opening Event Event-based · Managing different areas of Sales Promoters for VIP Opening Event

Retail Sales Assistant

• Aug 2016 - Sep 2016

· Require working and interacting with different kind of people daily · Fast-paced environment · Require working and interacting with different kind of people daily · Fast-paced environment

Retail Sales Assistant

• Nov 2015 - Mar 2016

· Fast-paced environment · Required to tally stocks daily at the end of shift · Answering customers’ doubts on products · Fast-paced environment · Required to tally stocks daily at the end of shift · Answering customers’ doubts on products