Mike Loveday

Senior Manager of Web and Digital Strategy at Oakton Community College
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Contact Information
us****@****om
(386) 825-5501
Languages
  • English -

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Rebekah Marshall

It is a great pleasure to recommend Mike Loveday for a position within your company. He is one of the most exceptional employees on my team and I find his hardworking professionalism invaluable. During his time here, he has transformed the web presence of the college integrating original content development, search-friendly architecture solutions, meta-data tagging and keywords. One of the main reasons that Mike is successful in every project that the company entrusts to him, is his ability to delve into details and research. He is a perceptive, sharp, quick individual with a high aptitude and a drive to understand how things work. In his role as the Senior Web Content Specialist, he has come across many challenges. His reason for success in meeting all these challenges head-on is his ability to collaborate on projects, problem solve, and never being shy of asking the right questions. Mike is the type of individual who takes the initiative with his professional development. If he comes across a skill set that he is not experienced with, he dives in head first. He encompasses the tenacious attitude of an early adapter and this has been extremely beneficial in many areas across our department. There are countless areas where Mike has been able to lend assistance in projects he may be less familiar with. He is an accomplished multi-tasker who continually demonstrates the ability to liaise with project stakeholders in an ongoing basis and effectively communicates project expectations to ensure efficacy. Mike’s personal strengths are as impressive as his professional accomplishments. He has an active, outgoing presence in the office with a great sense of humor. Mike is the perfect person to get a group project rolling, but he also knows how to sit back and let others take the lead. His cheerful nature and openness to feedback means he’s always learning and growing as a learner, an impressive strength that will continue to serve him well in his future endeavors. Mike is just the kind of driven, engaging, and curious individual that helps make our workspace a lively environment and safe place to take intellectual risks. Mike has my highest recommendation for any position he is aiming for. He demonstrates excellence in all that he puts his mind to and his willingness to take risks, leads me to believe there will be no limit to his growth and potential.

Jimmy Hurlburt

It is with my great pleasure and highest enthusiasm that I write to recommend a close colleague to your organization. I have had the pleasure to work with Michael Loveday as a professional since we first met at an ESPN Rise Production meeting in 2010. I am the owner of Elite Studio Productions. My company was hired to work with ESPNHS to create a stunning, captivating segment highlighting a high school senior. Our task was to document what it was like for this student to be recruited by a top tier collegiate football program. Michael has a reputation as a terrific writer and editor among his colleagues. He has also distinguished himself with his superlative vision, writing and producing on video projects such as

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Credentials

  • Improving Your Judgment for Better Decision-Making
    LinkedIn
    Jul, 2021
    - Oct, 2024
  • Data Visualization for Marketers
    LinkedIn
    Jun, 2021
    - Oct, 2024
  • How to Make Strategic Thinking a Habit
    LinkedIn
    Jun, 2021
    - Oct, 2024
  • Google Ads Search Certification
    Google
    Jul, 2020
    - Oct, 2024
  • Google Analytics Individual Qualification
    Google
    Jul, 2020
    - Oct, 2024

Experience

    • United States
    • Higher Education
    • 500 - 600 Employee
    • Senior Manager of Web and Digital Strategy
      • Oct 2021 - Present

      Provides leadership in planning, developing, and maintaining the institution’s web environment. Manages planning and development activities to create short and long-range plans for digital enhancements to the public website and content management system. • Developed Web Governance to provide collaborative centralized governance for the ongoing development, delivery, and maintenance of Oakton College’s public-facing website. • Managed the final redevelopment and launch of the Oakton.edu project in June 2022.

    • United States
    • Higher Education
    • 700 & Above Employee
    • Senior Web Content Specialist
      • Jul 2018 - Oct 2021

      • Adapts content to multiple platforms as appropriate to audience and channel: digital, social, print, and new/emerging.• Assists in the creation, maintenance, and updating of MVCC web governance and workflow.• Managed a re-branding of college athletics division from conception to execution.• Works with the communications team to collect and analyze web, digital and social metrics to champion a strong user experience across all digital platforms.• Manages SEO optimization.• Update website using WordPress CMS.

    • Web Content Specialist
      • Feb 2015 - Jul 2018

      Producing and managing website, social media, and other digital content. Responsible for crafting a digital strategy across social media channels and work as part of a team to update web pages and stay up-to-date on best practices. I help to ensure a clear, consistent and strategic brand message in all digital mediums.

    • United States
    • Spectator Sports
    • 1 - 100 Employee
    • Managing Editor, Lacrosse
      • May 2013 - Jun 2014

      General Manager in charge of all aspects of creating the lacrosse business, including directing content, handling the budget, directing marketing and managing media releases. • Increased traffic 194 percent in eight months by creating partnerships, direct marketing and promotion of new venture via Twitter, Facebook and Instagram. • Aided in creation and design of website and given design control to target our specific audience and create user-friendly formats. • Created relationships with outside partners to grow content and coverage that resulted in increased traffic and recognition in the sport.

    • United States
    • Online Audio and Video Media
    • 1 - 100 Employee
    • Content Coordinator
      • Jan 2013 - May 2013

      Aggregate sports content for a tri-weekly print newspaper. Worked with designer to layout pages. Aggregate sports content for a tri-weekly print newspaper. Worked with designer to layout pages.

    • United States
    • Broadcast Media Production and Distribution
    • 700 & Above Employee
    • Editor
      • Jul 2008 - Sep 2012

      • Involved in short and long-term editorial planning, created programming strategies specifically tailored to content and audience consumption patterns. • Managed and tracked contributions from ESPN reporters. • Assisted in audio/video production & editing techniques & software. • Worked across multiple content and delivery platforms to develop in-depth projects, features, and daily content for ESPN.com. • Served as the main point of contact for media relations and liaised between coaches and reporters.

    • United States
    • Spectator Sports
    • 1 - 100 Employee
    • Writer/Editor
      • Sep 2006 - Jul 2008

      Created and directed daily content, marketed website, managed content management system and maintained player database for MDVarsity.com. • Originated, produced, directed, shot and edited the video series “MDVarsity High School Gameday,” which increased traffic and made publishers recognized experts. Created and directed daily content, marketed website, managed content management system and maintained player database for MDVarsity.com. • Originated, produced, directed, shot and edited the video series “MDVarsity High School Gameday,” which increased traffic and made publishers recognized experts.

    • United States
    • Book and Periodical Publishing
    • General Reporter
      • Aug 2005 - Aug 2006

      Responsible for developing and creating original content for a weekly publication. Provided 5-10 stories each week, ranging from recaps of political meetings to environmental issues and restaurant reviews. •When placed in charge of the sports page due to the hospitalization of the editor, redesigned and edited the section, which led to a future change in the layout. Responsible for developing and creating original content for a weekly publication. Provided 5-10 stories each week, ranging from recaps of political meetings to environmental issues and restaurant reviews. •When placed in charge of the sports page due to the hospitalization of the editor, redesigned and edited the section, which led to a future change in the layout.

    • United States
    • Publishing
    • 1 - 100 Employee
    • Stringer
      • Jan 2005 - Aug 2005

      Beat reporter for high school sports department covering track & field. In charge of receiving and developing information from coaches for placement in sports section for a daily newspaper. • Recruited to cover the lacrosse beat after several content items were featured on sports section front page. Beat reporter for high school sports department covering track & field. In charge of receiving and developing information from coaches for placement in sports section for a daily newspaper. • Recruited to cover the lacrosse beat after several content items were featured on sports section front page.

Education

  • Robert Morris University - Illinois
    Master of Management, Higher Education/Higher Education Administration
    2016 - 2018
  • Mount St. Mary's University
    Bachelor of Arts - BA, Rhetoric & Communications
    2003 - 2004
  • Frederick Community College
    Associate's degree, Mass Communications
    1997 - 2002
  • Hagerstown Community College
    Intro to Java Script
    2012 - 2013
  • South Johnston High School
    Diploma
    1993 - 1995

Community

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