Experience

Personal Best Karate

• Health, Wellness & Fitness
• 1 - 100 Employee

• Franchise Family Member / Owner

  • Apr 2021 - Present

  Martial Arts Trainer adept at utilizing teaching to positively build one's character and impact the community. A passion for helping people develop their physical and mental skills to meet and exceed their goals. Martial Arts Trainer adept at utilizing teaching to positively build one's character and impact the community. A passion for helping people develop their physical and mental skills to meet and exceed their goals.



Telestream

• United States
• Broadcast Media Production and Distribution
• 300 - 400 Employee

• Director of Product Management

  • Mar 2017 - Dec 2022

  Focused on strategically driving the development, launch, go-to-market plans, and continual support and improvement of Telestream's Video Quality Assurance solutions for service providers (Cable, Telco and Satellite), content owners, broadcasters, CDNs and network integrators. Responsibilities include product management, product marketing, product and solution strategy, product life cycle management, cross platform / solution positioning, training, productization, business operations, and commercial proposal management.



IneoQuest Technologies, Inc. - A Telestream Company

• Director of Product Marketing

  • Apr 2016 - Mar 2017

  Focused on strategically driving the development, launch, go-to-market plans, and continual support and improvement of IneoQuest's Video Quality Assurance solutions for service providers. Responsibilities include product management, product marketing, product and solution strategy, product life cycle management, cross platform / solution positioning, training, productization, business operations, and commercial proposal management. Acquired by Telestream LLC in March 2017 Focused on strategically driving the development, launch, go-to-market plans, and continual support and improvement of IneoQuest's Video Quality Assurance solutions for service providers. Responsibilities include product management, product marketing, product and solution strategy, product life cycle management, cross platform / solution positioning, training, productization, business operations, and commercial proposal management. Acquired by Telestream LLC in March 2017



NetCracker

• India
• Software Development
• 1 - 100 Employee

• Director, Strategy

  • Apr 2015 - Apr 2016

  Director of Strategy developing and executing strategic initiatives focused on opportunities to grow the business and increase market share. Driving and owning the process of generating actionable and unique strategies and ideas by making projections based on current trends and future expectations, and setting the strategic goals for the company in the cable industry. Corporate Strategy: Defining and shaping corporate strategy around growth opportunities and markets in the cable industry by identifying and evaluating market segments, industry and technology trends, driving value-creating insights, recommendations and solutions. Thought Leadership and PR: Engaging with leading industry analysts, press, and media to provide insights into the company’s position, capabilities and success. Conducting speaking engagements and briefing the press and media at industry events on a diverse set of topics from technology, business, and industry insights. Strategic Marketing & Sales: Working closely with field team and corporate marketing on messaging and positioning in the cable industry. Engaging with CxO and executives within NetCracker’s cable customers supporting business development activities, sales meetings, and technology and product discussions. Product Marketing: Leading the creation of sales enablement tools that will drive sales growth across the cable vertical segments in the OSS/BSS market. Industry expert helping the sales organization effectively position and sell NetCracker solutions and services in the cable industry. Supporting Product Marketing in creating more compelling cable related content and sales support materials. M&A: Identify and screen investment and M&A opportunities in the cable industry with a detail-oriented eye towards financial suitability, strategic fit and integration planning.



IneoQuest Technologies

• United Kingdom
• Business Consulting and Services

• Director of Marketing & Strategy

  • Feb 2011 - Apr 2015

  Create, direct and execute the company’s go-to-market strategy. Hands-on Director driving IneoQuest’s marketing strategy to successfully build brand awareness, demonstrate thought leadership, generate demand, and accelerate revenue growth. Accountable for development and execution of IneoQuest’s corporate strategy, marketing communications and product marketing strategies. Directly responsible for defining, creating, and communicating IneoQuest's position in the industry; winning Frost & Sullivan’s Global Market Share Leadership Award for IP Video Network Management 3 years in a row.• Manage Global Marketing team• Create and drive overall market & brand strategy• Develop high-impact global marketing strategy, positioning and plans for major regions, in support of defined business & overall brand objectives• Create, manage, and execute strategies to capture internal and external mind-share• Create, manage and participate on industry panels & speaking events.• Generate awareness through global media and analysts• Provide industry knowledge and thought leadership through speaking sessions, articles, whitepapers, use cases, videos, webinars, blogging, and social media • Ensure market readiness by training direct and indirect sales teams on corporate messaging, product positioning and how to sell

• Senior Marketing Manager

  • Feb 2010 - Jan 2011

  Accountable for development and execution of IneoQuest’s marketing communications and product marketing strategies.• Develop and coordinate web site and e-commerce logistics and content, increasing traffic and lead generation over 100% • Manage communication resources and overall corporate messaging working with 3rd party PR firm• Train sales and customer service teams on solutions• Develop and implemented highly effective sales tools and training for 80+ person sales force• Design, execute, coordinate on simultaneous advertising campaigns• Design and create multiple direct marketing campaigns including case studies, white papers, product and program brochures• Develop, execute, and manage worldwide tradeshow strategy, logistics and execution plan for shows ranging from small events of 100 attendees to large events with over 30,000 attendees• Develop and implement operational strategies and process; Define, develop and automate data transactions between sales CRM (Salesforce.com) and finance MRP systems (Syspro)• Manage Global Marketing team

• Product Manager

  • Jan 2008 - Jan 2010

  In a newly created, highly visible position, developing marketing plans, driving all products and marketing programs, and developing and delivering marketing Communications responsibilities. Instrumental in making IneoQuest the #1 video quality monitoring vendor 3 years in a row.Product Management and Marketing: Accountable for product management direction, marketing activities, and technical customer relationships.• Manage and provide future direction to company’s major product lines – new and existing – representing 80% of worldwide business• Successful product launches and releases, winning many industry awards• Produce product brochure, datasheet, and collateral materials• Develop product roadmap base on company product strategy and R&D direction for over 20 products• Define the product offering, drive the overall positioning and go to marketTechnical Marketing Manager: Accountable for technical marketing presentations, training, demonstrations, and research.• Serve as the product expert to the field, including sales training, sales escalations and product evangelism.• Research industry product trends and recommend product requirements for market segments• Competitive analysis and knowledge

• Engineer

  • Jun 2005 - Dec 2007

  Hired for diverse experience in product management, engineering, business development, sales, and customer support for new position of this 20 employee start-up company; performed software product design and development, Q&A testing, customer support, and sales support. Developed & delivered training courses that is still used today and has generated over $1,000,000 in the first three years.



Wind River

• United States
• Manufacturing
• 1 - 100 Employee

• Product Marketing Manager

  • Sep 2003 - Jun 2005

  Provide product leadership and innovation for the embedded hardware development tools $25 million dollar business worldwide. Represent all facets of the hardware development tools product set which consisted of C/C++ debuggers, JTAG emulators, real-time trace, and development boards. Specific responsibilities include: • Developed and led hardware development tools strategy, identified and prioritized key silicon partners, aligned our technology and business road maps, and articulated the business value of these partnerships to our customers• Managed partnerships with key semiconductor manufacturers and tool vendors including: Processor vendors (Intel, ARM, MIPS, Philips, Broadcomm, PMC-Sierra, NEC and Toshiba) and Complimenting Embedded Tools vendors (National Instruments and Techtronix)• Defined the product offering, drove the overall positioning and go to market• Worked closely with customers, sales force and customer service to identify market and product requirements (creating MRDs and PRDs)—adding them onto the product roadmap • Worked closely with Global Marketing, sales and customer service to communicate new features and messaging to customers and third party vendors• Created messaging, literature and sales tools promoting features, benefits and competitive advantages of products functionality (white papers, ROI tools, marketing brochures, Web content, customer presentations)

• Sales Specialist

  • Feb 2003 - Sep 2003

  Selected from a competitive group of candidates to lead Northeast Territory sales activities for the hardware tools group of a leading embedded software and services company. Developed and managed a territory that brought in over $800,000 of business with an initial 35% increase in sales in the 1st two quarters of Wind River’s fiscal year 2003, as the new Sales Specialist for that territory.

• North America Channel Development Manager

  • Feb 2002 - Jan 2003

  Led initiative to develop indirect sales channels to broaden Wind River’s market share in the hardware tools space. Developed and lead an indirect distribution channel with Memec Group Holdings Limited to compliment our direct sales channel in North America and created an ecommerce sales channel for the hardware tools product line. Won company ‘Leadership Compass Award 2002’ for outperforming management’s expectations.