Experience

OCCU | Oregon Community Credit Union

• United States
• Banking
• 200 - 300 Employee

• Marketing Strategist

  • May 2022 - Present

  Eugene, Oregon, United States



Good Clean Love

• United States
• Manufacturing
• 1 - 100 Employee

• Marketing Manager

  • Oct 2018 - May 2022

  Eugene, Oregon Area

• Digital Marketing Specialist

  • Mar 2018 - Oct 2018

  Eugene, Oregon



Pacific Continental Bank

• United States
• Banking
• 1 - 100 Employee

• Digital Marketing Specialist

  • 2013 - Feb 2018

  Eugene, Oregon Administer all content for the company’s website, blog, and social media channels; monitor, measure and track analytics for online platforms; and optimize landing pages for targeted ads; report to VP/Marketing Director. • Served as the technical lead on a website redesign project; in the 12 months post-launch, average session duration increased 24% and bounce rate fell 8% as a result of more engaging and relevant content (2015). • Build landing pages for niche audiences (conference… Show more Administer all content for the company’s website, blog, and social media channels; monitor, measure and track analytics for online platforms; and optimize landing pages for targeted ads; report to VP/Marketing Director. • Served as the technical lead on a website redesign project; in the 12 months post-launch, average session duration increased 24% and bounce rate fell 8% as a result of more engaging and relevant content (2015). • Build landing pages for niche audiences (conference attendees, local trade organizations) customized with content targeted to each industry, such as white papers, videos and Q&As (2015-2017) • Incorporated UTM codes into online advertising and social media posts, allowing for more complete tracking of visitor behavior flow – from ad click to on-page conversions (2015). • Initiated quarterly audits of on-site search data to determine keywords most commonly used by visitors, and updated web copy for an improved UX (2016). • Exceeded 2016 goals for social media growth by 124% and increased reach by 167,000 as a result of new promoted and sponsored post campaigns. *Due to Columbia Bank's acquisition of Pacific Continental Bank, this position was eliminated.

• Corporate Communications Coordinator

  • 2012 - 2013

  Eugene, Oregon Responsible for upkeep of the company’s website, IR website, and leadership blog, as well as the development of social media content; reported to VP/Director of Corporate Communications. • Managed editorial calendar and weekly content production for blog with average of 2,000 monthly readers. • Proposed development of new graphic design templates for use in social media posts, resulting in more visually engaging and consistent content; corresponded with 43% YOY growth in Facebook… Show more Responsible for upkeep of the company’s website, IR website, and leadership blog, as well as the development of social media content; reported to VP/Director of Corporate Communications. • Managed editorial calendar and weekly content production for blog with average of 2,000 monthly readers. • Proposed development of new graphic design templates for use in social media posts, resulting in more visually engaging and consistent content; corresponded with 43% YOY growth in Facebook engagement (2014).

• Corporate Communications Assistant

  • 2011 - 2012

  Eugene, OR Served as first point of contact for all requests and inquiries related to the company website, advertising, community donations, client forms, and more; reported to VP/Director of Corporate Communications. • Planned editorial calendar and wrote content for a quarterly employee newsletter, including team profiles, news blurbs and leadership interviews; publication layout conducted with InDesign (2011-12). • Coordinated biannual re-order of swag/logo items–including communications with… Show more Served as first point of contact for all requests and inquiries related to the company website, advertising, community donations, client forms, and more; reported to VP/Director of Corporate Communications. • Planned editorial calendar and wrote content for a quarterly employee newsletter, including team profiles, news blurbs and leadership interviews; publication layout conducted with InDesign (2011-12). • Coordinated biannual re-order of swag/logo items–including communications with third-party vendors on samples and pricing, adherence to a set budget, and distribution of 10,000+ items to 14 offices based on need (2012).



Self Employed

• Marketing Contractor

  • 2008 - 2011

  Eugene, Oregon Partnered with clients in the for-profit and nonprofit sectors to increase their visibility on the web and social media. • Assisted with digital content migration ahead of e-commerce site's launch (2011). • Reviewed and copy-edited peer-reviewed journal manuscripts to Chicago Manual of Style standards (2008-11).



Center for Economic and Policy Research

• United States
• Think Tanks
• 1 - 100 Employee

• Program Assistant

  • 2007 - 2008

  Washington D.C. Metro Area Assisted the domestic policy team with proofreading, publication layout and research assistance; updated website with new content on a daily basis; and scheduled email blasts to subscribers; reported to Co-Director. • Created custom subscriber lists for weekly and monthly email blasts using Salsa Labs CRM. • Adhered to in-house standards in preparing 20+ publications for print – including the development of a template for one-page issue briefs. • Worked quickly and accurately in… Show more Assisted the domestic policy team with proofreading, publication layout and research assistance; updated website with new content on a daily basis; and scheduled email blasts to subscribers; reported to Co-Director. • Created custom subscriber lists for weekly and monthly email blasts using Salsa Labs CRM. • Adhered to in-house standards in preparing 20+ publications for print – including the development of a template for one-page issue briefs. • Worked quickly and accurately in proofreading and distributing time-sensitive commentary on economic news (GDP, jobs, housing). Show less