Experience

The Today Business

• Australia
• Advertising Services
• 1 - 100 Employee

• Performance Director

  • Sep 2020 - Present



iProspect

• Advertising Services
• 700 & Above Employee

• National Performance Director (Search & Social)

  • Jan 2020 - Sep 2020



Columbus, a Merkle Company

• Australia
• Advertising Services
• 1 - 100 Employee

• National Performance Director (Search & Social)

  • Jan 2019 - Jan 2020

• Business Director

  • Jul 2017 - Jan 2019

  In my current role as a Business Director, I lead the strategy, implementation and execution of digital media, campaigns, in particular paid search and social media across a portfolio of Tier 1 clients.My experience as a Business Director at Columbus has been focused primarily on driving performance to deliver on our client’s business objectives, whilst growing the accounts and profitability for Columbus, nurturing a team and working closely with our partner agencies, to develop collaborative, integrated and innovative digital media strategies. Show less

• Senior Performance Manager

  • Aug 2016 - Jul 2017

  As a Senior Performance Manager at Columbus I was responsible for providing mentoring and leadership across a team of Managers, Executives and Analysts, whilst growing relationships with clients, partners and media providers and overseeing the development and implementation of media strategies.In addition to this I was responsible for managing finance, forecasting, timesheets, billings and budget management across clients to drive profitability for Columbus and deliver on client KPIs. Show less

• Performance Manager

  • Feb 2015 - Aug 2016

  Columbus is a Performance and Experience agency creating value for brands and delivering best return for marketing investment and efforts.As a performance manager my responsibilities include day to day management of paid search, social media other biddable media accounts, client servicing, strategy development and implementation, campaign management, optimisation, measurement and reporting..I have proactively built strong working relationships with stakeholders to ensure the effective implementation of performance strategies are met with exemplary service, and aligned to clients’ wider business objectives.Through the creation of well thought out strategies I have helped deliver on and exceed client expectations whilst also driving integration of performance into wider Columbus offerings across multiple channels and increasing business revenue.In addition to this I am responsible for managing a team of three, helping with their development, analytical thinking, task management and client communications. Show less

• Search Executive

  • Aug 2014 - Feb 2015

  As a Performance Executive I was responsible for assisting the Performance Manager in ensuring total client satisfaction with the entire Performance product provided by Columbus. Roles & Responsibilities included, but not limited to:- Daily account optimisations and budget management - Reporting and presenting back to clients- Ensuring all invoices are entered and billed to clients- Implement multichannel strategies to drive superior performance for clientsIn addition to this I was responsible for the growth and development of a performance analyst to be a role model for the wider team. Show less

• Search Analyst

  • Jan 2013 - Aug 2014



Balwyn High School

• Australia
• Primary and Secondary Education
• 1 - 100 Employee

• Stadium Manager

  • Feb 2007 - Jan 2017

  Balwyn High School is a public school located in Balwyn North with a large sports complex which is leased to various local community basketball and netball clubs after school and on weekends. Key responsibilities:  Management and administration of the Tony Frizza Sports Stadium to optimise the use of the facility by community user groups outside of school hours.  Optimise revenue generated through rental, competitions managed, and sales from the stadium kiosk.  Provide high standard of customer service to user groups and patrons of the facility.  Manage a team of part time and casual staff including hiring, rostering and training.  Providing access to and security of other school facilities used by nonsporting club user groups. In addition to this, in 2008 I introduced an Open Aged basketball competition to utilise the stadium when it was not in demand by user groups. Since starting the competition we have grown from 10 teams to 27 taking it to capacity and growing revenue in excess of what the court hire would generate in rental alone. Show less