Experience

Cincinnati Associates

• Colombia
• Financial Services
• 1 - 100 Employee

• UX/UI Designer

  • Jan 2023 - Present

  Colombia • UX/UI Designer focus on creating digital financial products



ADL Digital Lab

• Colombia
• IT Services and IT Consulting
• 500 - 600 Employee

• UX/UI Designer

  • Dec 2021 - Jan 2023

  Colombia • UX/UI Designer Specialist at Popular Bank part of the Aval Group



Yape

• Peru
• Financial Services
• 300 - 400 Employee

• UX Design Specialist

  • Jul 2021 - Dec 2021

  Lima, Perú • Improve User Experience in Yape multidevice system through interactive functions: identity verification, creating and deleting accounts, bill payments of phones, and improving the user incorporation in FAQs. • Co-design wireframes and prototypes (Desktop y responsive) while improving the site’s wording using collaborative tools. • Analyze improvement opportunities over User Experience based on data analysis (NPS y CTR). • Create user profiles according to the challenge (using… Show more • Improve User Experience in Yape multidevice system through interactive functions: identity verification, creating and deleting accounts, bill payments of phones, and improving the user incorporation in FAQs. • Co-design wireframes and prototypes (Desktop y responsive) while improving the site’s wording using collaborative tools. • Analyze improvement opportunities over User Experience based on data analysis (NPS y CTR). • Create user profiles according to the challenge (using people’s prior experiences, benchmarking, planning, and testing). • Transform the bank’s commercial needs such as business banners and special offers for the final user. Show less



Marduk Diseño Estratégico

• Peru
• Design Services
• 1 - 100 Employee

• UX Designer

  • Jan 2021 - Jul 2021

  • Design digital solutions for private companies with multidisciplinary teams and experts (massive consumer, beauty, HH.RR) over strategic and specific goals. • Use innovative methodologies and research tools: Journey Maps, Empathy Maps, HMW, and interviews. • Desk research, research tools, surveys, storytelling, storyboard, stakeholders interviews, data analysis, workshops, MVP definition and final product design.



Innovation 4 Development

• Peru
• Business Consulting and Services
• 1 - 100 Employee

• Communications and Digital Project Analyst

  • Jul 2017 - Sep 2020

  Provincia de Lima, Peru • Develop digital solutions with social impact end-to-end in areas such as banking, education, government, culture, non-profit organizations and health. • Improve User Experience with research tools: Customer Journey Maps, testing, Empathy Maps, Personas, Desktop research and traditional research tools including interviews, focus groups, surveys and situational observations. • Create prototypes: workflows, user flows, wireframes (low and high fidelity) and mockups. • Design business… Show more • Develop digital solutions with social impact end-to-end in areas such as banking, education, government, culture, non-profit organizations and health. • Improve User Experience with research tools: Customer Journey Maps, testing, Empathy Maps, Personas, Desktop research and traditional research tools including interviews, focus groups, surveys and situational observations. • Create prototypes: workflows, user flows, wireframes (low and high fidelity) and mockups. • Design business models, educational materials, and investigation reports for national and international clients such as UNICEF Honduras, USAID/Abt, IPAE, MINEDU y Plan International. Show less



Social Capital Group

• Peru
• Business Consulting and Services
• 100 - 200 Employee

• Transportation Project: Researcher

  • Jan 2017 - Feb 2017

  Provincia de Lima, Peru • Completed analysis of the impact and viability of the transportation system, including mapping actors, spaces and risks in the city of Lima. • Utilized research methods included surveys, observation methods, interviews, and photos. • Analyzed digital data to produce a final project report.



Jurado Nacional de Elecciones

• Peru
• Government Administration
• 300 - 400 Employee

• International and Public Relations Assistant

  • Apr 2016 - Jul 2016

  • Planned and executed cultural activities for the International Election Observation Missions. • Bilingual accompaniment in activities of this Mission during the Presidential Debates and General Elections in Peru 2016. • Successfully accredited Missions, Congressmen and President. • Coordinated activities with international and national organizations (OEA, UE, ADOEC, MOE.) during the General Elections in 2016.



GyM | Grupo Graña y Montero

• Peru
• Construction
• 700 & Above Employee

• Communications and Culture: Intern

  • Mar 2015 - Mar 2016

  Villa El Salvador, Lima, Perú. • Coordinated and oversaw the execution of social responsibility projects related to Line 1 of the Lima Metro System. • Operated and supervised activities and events implemented by the metro’s “Arte Vecinal” program. This program involved planning music and art showcases such as live music, poetry reading, and live theatre throughout the 23 metro stations. • Organized and programmed educational assemblies for schools located close to metro stations. • Designed and prototyped graphic… Show more • Coordinated and oversaw the execution of social responsibility projects related to Line 1 of the Lima Metro System. • Operated and supervised activities and events implemented by the metro’s “Arte Vecinal” program. This program involved planning music and art showcases such as live music, poetry reading, and live theatre throughout the 23 metro stations. • Organized and programmed educational assemblies for schools located close to metro stations. • Designed and prototyped graphic communication pieces for the company and the stations. • Identified and reached out to potential partner institutions, such as private and state civil organizations, for the promotion of social projects. Show less



Municipalidad Metropolitana de Lima

• Peru
• Public Policy Offices
• 700 & Above Employee

• Cultural Observatory Research in Cultural: Intern

  • Aug 2014 - Dec 2014

  Lima, Lima, Perú • Monitored volunteers and organized MML cultural events data such as Lima Live Rock 2014, FAEL 2014, Museum Open at Night, etc. • Coordinated partnerships with organizations of the MML’s “Metropolitan Cultural Directory” which consisted mainly of theatres, museums, and art galleries. • Wrote, analyzed and tabulated evaluations and statistics for ten reports by researching and processing data of MML events, including the Management Report (2011-2014).



Municipalidad de Miraflores

• Peru
• Government Administration
• 100 - 200 Employee

• Volunteer Program "Basura que no es Basura"

  • Feb 2014 - Apr 2014

  Miraflores, Lima, Perú. • Helped raise community awareness about sustainability and recycling. • Identification of neighbours and leading institutions and potential allies-participants of the program. • Awareness and identification of neighbours potentially participating in the program events through games and interactive contests in the "V Recycling Fair in Miraflores". Achievements • Sensitization and incorporation of neighbours and institutions of Miraflores (zones 9, 10 and 13). • Coordinator… Show more • Helped raise community awareness about sustainability and recycling. • Identification of neighbours and leading institutions and potential allies-participants of the program. • Awareness and identification of neighbours potentially participating in the program events through games and interactive contests in the "V Recycling Fair in Miraflores". Achievements • Sensitization and incorporation of neighbours and institutions of Miraflores (zones 9, 10 and 13). • Coordinator and guide in the "V Recycling Fair in Miraflores". Show less



AIESEC

• Canada
• Non-profit Organizations
• 700 & Above Employee

• International Volunteer Exchange Program: AIESEC

  • Dec 2012 - Feb 2013

  Bogotá, Colombia • Collecting and managing donations for the foundation. • Teaching children in math and English classes. • Supervisor of children's extracurricular activities, such as recreational outings and cultural visits. Achievements • Management of donations and gifts for Christmas 2012 for the foundation. • Improvement of the skills (mathematics and English) of the beneficiary children.