Experience

Media.Monks

• Netherlands
• Advertising Services
• 700 & Above Employee

• Digital Analytics Consultant

  • Nov 2021 - Present



Universal Insights Analytics

• Toronto, Canada Area

• Digital Marketing & Analytics Consultant / Founder

  • 2013 - Present

  Helping businesses benefit from big data analytics by offering consulting services for Adobe Analytics / Google Analytics audits, designs, implementation, custom analysis reports, and automated custom reporting dashboards. Providing consultation on digital marketing initiatives and best practices in cluding SEM, SEO, UI/UX, A/B testing, Tag Management Implementation and an array of digital related services. Worked extensive on web and mobile platforms for analytics solutions delivery. Client Projects: Lululemon, Direct



lululemon

• Canada
• Retail
• 700 & Above Employee

• Analytics Implementation Specalist

  • Oct 2016 - 2017

  Design, document, and implement mobile analytics incorporating multiple vendor integrations with mParticle and CRM configurations, as well as Adobe Analytics and A/B testing vendors. - manage & delivert all areas of mobile analytics from design, documentations, tracking, testing, building dashboards and any adhoc requests - gather nad interpret business needs, advise and recommend implementations using best practices -support adhoc requests in web analytics and implementations HIGHLIGHT -designed universal data model for logic based tracking with flexibility to scale and lower developer communication errors for more efficient delivery



Wuji Xuan Life Wellness

• Toronto, Canada Area

• Partner

  • 2015 - 2017

  Wuji Xuan Life Wellness is a holistic health centre that combines Classical Chinese theories in a practical manner helping people to achieve happiness, harmony, and health & well being. Using holistic practices to improve relationships, careers, health and more. Our mission is to deliver quality, knowledgeable expertise and integrity in all our services offered. Our Services: Custom Tailored Workshops with Chinese calculations to determine how to optimize results through an advanced form of FIVE ELEMENT MEDITATION. Corporate Mindfulness Program Wellness Services -Community Acupuncture - Private Acupuncture - Reiki Healing - Qigong Training - Food Therapy Contact us to inquire through admin@wujixuan.org



shomi™

• Entertainment Providers
• 1 - 100 Employee

• Web Analyst

  • Aug 2016 - Oct 2016

  Adobe Analytics Tagging Strategy & Implementation Manage multi-platform analytics strategy on mobile, tablet, gaming console, streaming device, and Smart TV. Draw insights and develop multi-variant test strategies using Adobe Target and Audience Manager. Adobe Analytics Tagging Strategy & Implementation Manage multi-platform analytics strategy on mobile, tablet, gaming console, streaming device, and Smart TV. Draw insights and develop multi-variant test strategies using Adobe Target and Audience Manager.



Aveda Canada

• Toronto, Canada Area

• Web Analyst Consultant

  • 2012 - 2013

  A focus on Planning, Implementing, analyzing, and Optimizing via Google Analytics platform. - Plan - Evaluate Business Goals and identify key metrics - Implement - Customize and implement Google Analytics to deliver and track targeted behaviours - Analyze - Interpret quantitative data to provide insights and strategies to address findings - Optimize - Execute on optimization strategies based on qualitative and qualitative analysis - Build custom dashboard to support autoamted reporting needs Develop and implement strategies for multichannel campaign tracking including SEO, SEM / PPC, mobile, online and offline advertising, and social influences.



Indepedent

• Digital Recruitment Consultant

  • 2010 - 2012

  Working with agencies and clients to recruit for the best and the brightest. Specialize in Digital related positions. Web Developers / Designer Flash Developers / Designer Information Architect Graphic Designers Digital Art Directors Creative Directors Project Managers Copywriters and more... Working with agencies and clients to recruit for the best and the brightest. Specialize in Digital related positions. Web Developers / Designer Flash Developers / Designer Information Architect Graphic Designers Digital Art Directors Creative Directors Project Managers Copywriters and more...



Media Federal Co., Ltd.

• International Trade and Development
• 1 - 100 Employee

• Marketing & Customer Relations Manager

  • Nov 2010 - 2011

  Connecting Buyers and Suppliers Worldwide. A powerful platform for the online B2B Marketplace. - oversea all PPC campaigns - manage customer relationships - drive new traffic and online activities between buyers and suppliers Connecting Buyers and Suppliers Worldwide. A powerful platform for the online B2B Marketplace. - oversea all PPC campaigns - manage customer relationships - drive new traffic and online activities between buyers and suppliers



3 Degrees Creative Resourcing

• Digital Recruitment Consultant

  • 2009 - 2010

  Our goal is to help businesses and organizations fill their digital resources requirements with qualified and dedicated professionals. We are well versed in the digital media environment and can possess specialized industry expertise to identify qualified candidates. Recruiter specilizing in Digital Media opportunities. Helping candidates find positions in the following disciplines: - Creative Director - Interactive Art Director - Digital Media Graphics Designer - Flash designer - JAVA programer - User Interface Web Developers - Project Managers - Digital Marketing professionals



Independent Consultant

• Online Marketing Consultant

  • 2008 - 2010

  Helping businesses drive targeted traffic and optimize use of their website investments to generate leads and actions. - Website optimization & evaluation, sales funnel building - Online Marketing plan creation & execution - Google Analytics implementation & analysis - Social Media Marketing & Search Engine Marketing strategic planning Helping businesses drive targeted traffic and optimize use of their website investments to generate leads and actions. - Website optimization & evaluation, sales funnel building - Online Marketing plan creation & execution - Google Analytics implementation & analysis - Social Media Marketing & Search Engine Marketing strategic planning



Standard Telecom

• Marketing Coordinator

  • Apr 2008 - Jul 2008

  - Managed online marketing activities including e-newsletters, Google Adwords, and Improved Search Engine Organic Rankings - Implemented sales process system to increase efficiency - Managed & utilize CRM system to track customer information and target for marketing activities - Managed online marketing activities including e-newsletters, Google Adwords, and Improved Search Engine Organic Rankings - Implemented sales process system to increase efficiency - Managed & utilize CRM system to track customer information and target for marketing activities



Technovate Inc.

• Marketing Coordinator

  • Oct 2007 - Mar 2008

  Managed advertising campaigns – Search Engine Optimization/Marketing for our company as well as for our clients. Allocate & Monitor Marketing Budget for online and offline advertising Digital marketing including content generation, link building, PPC advertising Managed advertising campaigns – Search Engine Optimization/Marketing for our company as well as for our clients. Allocate & Monitor Marketing Budget for online and offline advertising Digital marketing including content generation, link building, PPC advertising



Bell

• Canada
• Telecommunications
• 700 & Above Employee

• Product Marketing Associate (contract)

  • Jan 2007 - Apr 2007

  - Assist in product management & marketing initiatives for Enterprise Nortel portfolio. - Liaise with Vendors, Operations, Sales, & Tech to manage training & certification requirements for New Product Introductions lio - Customer Satisfaction Survey (CSAT) action plan planning and implementation - Assist in product management & marketing initiatives for Enterprise Nortel portfolio. - Liaise with Vendors, Operations, Sales, & Tech to manage training & certification requirements for New Product Introductions lio - Customer Satisfaction Survey (CSAT) action plan planning and implementation



Messageware

• Marketing Assistant (contract)

  • Jun 2006 - Dec 2006

  Coordinate trade shows, flash product demos production, and website updates. Creation & modification of sales tools & marketing collaterals and presenations. Coordinate trade shows, flash product demos production, and website updates. Creation & modification of sales tools & marketing collaterals and presenations.