Brian Reed

Staff Product Design and Development Consultant at Poplin
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Contact Information
us****@****om
(386) 825-5501
Location
Minneapolis, Minnesota, United States, US

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5.0

/5.0
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Peter Pascale

East Coast West Coast No Coast Mofo Brian Reed feeds the mind with his epic designs Seeds dollars, client’s hollah needing more of his rhyme Ahead of his time sublime UI indeed Kneads the dough that we make into solid gold seed Heed the wisdom of the system he’s dispensing with ease Leading tending of the garden so there’s never a weed Design is hype, shit is right, Always bonafide nice ice dolomite tight (tip to Blackalicious) Code flows, rev grows, product knows he no-doze Keyser soze every project that’s right under ya nose Geyser flows when he codes it’s like a firehose It goes, mo’ money no problem, end of ya woes MC Biggity B, blowing up in your zoom Wry sideways smile from a super-fly room Boom boom dynamite designs that blow your mind all night Watertight flashlight shining light into the mode of night It’s mystical, this listicle, that hits you full of feats Has 100 million entries he’s a legend on the streets No markup toolchain code compiles in his brain Solving problems that would make a normal person insane Miracle flow, Drip O.G. killah Like tha thrillah in manila heavyweight he’s tha dillah Experience the reverence for brilliance untold Roll a fattie and relaxy cause he kraken’ the code "Mix Master P, yo I don’t understand How all this design could come from just one man" Watch and learn from the best, I think you will agree Ain’t nobody like the R-E-E-D

NM Pennypacker

I highly recommend Brian if you need a full-stack developer. He is one of the best Javascript developers I know and his willingness to learn more about server-side technologies make him an invaluable asset.

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Experience

    • United States
    • Accounting
    • Staff Product Design and Development Consultant
      • Jan 2023 - Present

      - Research and redesign the core customer application of a two-sided marketplace - Design, document, and build a Design System (Figma + Storybook) - Mentor development and product teams on design and customer thinking - Research and redesign the core customer application of a two-sided marketplace - Design, document, and build a Design System (Figma + Storybook) - Mentor development and product teams on design and customer thinking

    • United States
    • Software Development
    • 100 - 200 Employee
    • Principal Product Designer
      • Apr 2021 - Oct 2022

      - Interviewed, onboarded, mentored, and learned from nine designers. - Directed Design System from conception to release and integration across six teams, ensuring 100% parity between Figma and React components. - Executed complete app redesign to support company rebrand. - Conducted weekly stand-ups and monthly 1:1s with designers and engineers. - Led customer interviews to improve site architecture and usability. - Championed Accessibility in product design and development. - Presenting and evangelizing the design system to the broader company. - Hosting in-person and virtual workshops to codify design team principles. - Initiated the company-wide use of the word "banana" to change slides in a remote presentation. Show less

    • Italy
    • Retail Apparel and Fashion
    • 1 - 100 Employee
    • Senior UX/UI Designer
      • Sep 2016 - Mar 2021

      - Designed and developed product releases as an embedded designer on two teams. - Led rapid design and testing of a B2C email builder utilizing CSS and Javascript. - Managed app redesign during company rebrand using Atomic Design methodology. - Grew small styleguide into a powerful, user-centric Design System focused on Web Components and Accessibility. - Led customer interviews and user-testing sessions to iterate and improve the app. - Designed and developed product releases as an embedded designer on two teams. - Led rapid design and testing of a B2C email builder utilizing CSS and Javascript. - Managed app redesign during company rebrand using Atomic Design methodology. - Grew small styleguide into a powerful, user-centric Design System focused on Web Components and Accessibility. - Led customer interviews and user-testing sessions to iterate and improve the app.

    • United States
    • Software Development
    • 1 - 100 Employee
    • UX/UI Designer
      • Apr 2015 - Sep 2016

      - Worked with four designers and ten developers to enhance core application. - Designed and documented cutting- edge landing page software. - Introduced CSS and Javascript prototyping tools and conducted user-testing sessions. - Worked with four designers and ten developers to enhance core application. - Designed and documented cutting- edge landing page software. - Introduced CSS and Javascript prototyping tools and conducted user-testing sessions.

    • Spectator Sports
    • Frontend Developer
      • May 2012 - Apr 2015

      - Streamlined prototype application design into a quick, user-centric interface. - Increased brand engagement with an easy-to-use page creation tool utilizing the Facebook Developer API. - Designed and developed co-branding campaign that won one-third of Garmin’s quarterly online advertising revenue. - Discovered love of sushi. - Streamlined prototype application design into a quick, user-centric interface. - Increased brand engagement with an easy-to-use page creation tool utilizing the Facebook Developer API. - Designed and developed co-branding campaign that won one-third of Garmin’s quarterly online advertising revenue. - Discovered love of sushi.

    • Frontend Developer
      • May 2010 - May 2012

      - Succeeded in a fast-paced, agile development team for several large websites. - Created rich, interactive experiences using Javascript, jQuery, HTML, and CSS in a Java/Vignette/Apache MVC framework for a Fortune 500 client. - Succeeded in a fast-paced, agile development team for several large websites. - Created rich, interactive experiences using Javascript, jQuery, HTML, and CSS in a Java/Vignette/Apache MVC framework for a Fortune 500 client.

    • United States
    • Facilities Services
    • Web and Interactive Developer
      • Jan 2008 - May 2012

      - Designed and developed web and interactive projects. - Designed print materials and branding. - Designed and developed web and interactive projects. - Designed print materials and branding.

    • United States
    • Wellness and Fitness Services
    • 1 - 100 Employee
    • Web Designer and Developer
      • Sep 2009 - May 2010

      - Carried design and branding into the development and production of web, print, and interactive projects. - Utilized HTML, CSS, JavaScript, WordPress, PHP, MySQL and ecommerce technologies. - Carried design and branding into the development and production of web, print, and interactive projects. - Utilized HTML, CSS, JavaScript, WordPress, PHP, MySQL and ecommerce technologies.

    • Lead Designer/Developer
      • Mar 2008 - Sep 2009

      - Designed, directed and developed all web and print projects for 15 clients. - Managed three designers and two programmers. - Led all frontend development. - Utilized HTML, CSS, Javascript, Flash, and Actionscript. - Designed, directed and developed all web and print projects for 15 clients. - Managed three designers and two programmers. - Led all frontend development. - Utilized HTML, CSS, Javascript, Flash, and Actionscript.

    • United States
    • Libraries
    • 1 - 100 Employee
    • Art Consultant
      • Oct 2008 - Apr 2009

      - Worked with teens to develop ideas for their own one or two-page graphic novels. - Taught classes on concept refinement and drawing. - Worked with teens to develop ideas for their own one or two-page graphic novels. - Taught classes on concept refinement and drawing.

    • Managing Director
      • Feb 2006 - May 2007

      - Designed and produced a weekly campus newspaper in cooperation with editor-in-chief and production staff. - Managed 15 writers, artists, and editors. - Designed page layouts, artwork, cartoons, and graphics. - Wrote and edited copy. - Spoke in British accents with tea and crumpets. - Promoted from Editorial Page Editor to Managing Editor Dec 2007. - Designed and produced a weekly campus newspaper in cooperation with editor-in-chief and production staff. - Managed 15 writers, artists, and editors. - Designed page layouts, artwork, cartoons, and graphics. - Wrote and edited copy. - Spoke in British accents with tea and crumpets. - Promoted from Editorial Page Editor to Managing Editor Dec 2007.

Education

  • Southwest Minnesota State University
    Bachelor of Arts, Art - Graphic Design
    2005 - 2009

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