Marketing Manager

• Apr 2022 - Present

Communication and Marketing Coordinator

• Mar 2021 - Mar 2022

Marketing Consultant

• Mar 2020 - Mar 2021

Consultoria de marketing e comunicação corporativa, abrangendo comunicação interne externa;Gestão de projetos de Comunicação e Marketing.

Marketing Consultant

• Jan 2020 - Present

Communication and marketing consultancy for small and medium-sized companies, with clients from different segments, such as capital markets, retail, e-commerce, among others. Partnerships with advertising agencies, developing digital content and marketing strategies for organic growth. Communication and marketing consultancy for small and medium-sized companies, with clients from different segments, such as capital markets, retail, e-commerce, among others. Partnerships with advertising agencies, developing digital content and marketing strategies for organic growth.

Consultora de Marketing e Projetos

• Dec 2021 - May 2022

Gerenciamento de comunicação e marketing focado no mercado de tecnologia financeira para varejo. Gestão e implementação de projetos de marketing/martech, rebranding, campanhas e ativações regionais. Gestão de equipe, fornecedores, gerenciamento de projetos com equipe comercial e orgãos públicos de transporte. Responsável por desenvolvimento de conceitos de campanha e aprovação das criações, entre outras atribuições pertinentes a departamento. Gerenciamento de comunicação e marketing focado no mercado de tecnologia financeira para varejo. Gestão e implementação de projetos de marketing/martech, rebranding, campanhas e ativações regionais. Gestão de equipe, fornecedores, gerenciamento de projetos com equipe comercial e orgãos públicos de transporte. Responsável por desenvolvimento de conceitos de campanha e aprovação das criações, entre outras atribuições pertinentes a departamento.

Marketing Manager

• Feb 2018 - Jan 2020

Marketing management, with strategic and people management. Acting with positive leadership, with a strong focus on talent development. Budget management, tool implementations, processes and innovative activities for the company's marketing and endomarketing. Marketing management, with strategic and people management. Acting with positive leadership, with a strong focus on talent development. Budget management, tool implementations, processes and innovative activities for the company's marketing and endomarketing.

Jornalista Freelancer, Assessora de Imprensa, Social Media e Web Writer

• Jan 2008 - Nov 2019

Freelancer as a journalist, public relations and social media. Freelancer as a journalist, public relations and social media.

Marketing Analyst

• Oct 2017 - Jan 2018

Responsible for all coordination and marketing routine, reporting directly to the Commercial Director: - Coordination of suppliers; - Budget control; Marketing planning, offline and online; - Social network, website and investment management for Facebook and Google Ads ads; - Development of content, promotional materials, gifts, folders, books, among others; - Responsible for analyzing the effectiveness of all marketing actions, development of periodic reports and presentation of results to the Board; - Management of store actions, with thematic visual communication, periodic renewal of standard visual communication, production of materials for street actions, such as flyers, t-shirts, vests, costumes, balconies, inflatable tents and etc; - Expertise in all marketing routine of the company, including relationship with various audiences and other sectors. Show less

Marketing

• Mar 2016 - Jul 2017

- Performance with all the marketing routine and digital marketing, negotiation with suppliers, art production, events for various audiences (clients, partners, employees, etc.), content production, lead conversion analysis and control, budget control assistance, direct relationship with digital marketing and advertising agencies, among other activities; - Presence in internal activities such as support for HR or Organizational Development, such as the end-of-year party, internal communications with text and arts production, participation in site and client portal renovation projects, job openings, among other activities; - Very active in approving materials from agencies and other suppliers, especially in the field of digital marketing, social networking and inbound marketing. Solver profile and hands-on, interested in learning new activities and improving my knowledge to raise my level of professional performance. Show less

Marketing Assistant

• May 2015 - Mar 2016

- Expertise in digital marketing, social network and blog management, internal communication and email marketing. - Support to other areas of the company regarding communication, product disclosure and customer relations. - Development and coordination of strategies for advertising and sales, as well as online actions, Facebook Ads, Google Adwords, among others. - Expertise in digital marketing, social network and blog management, internal communication and email marketing. - Support to other areas of the company regarding communication, product disclosure and customer relations. - Development and coordination of strategies for advertising and sales, as well as online actions, Facebook Ads, Google Adwords, among others.

Public Relations

• Jul 2013 - Dec 2014

Relationship with journalists and communication vehicles, customer service, press release development, content for websites, blogs and social media. Development of periodic reports and event organization. Customers: Meritor of Brazil, Arvedi Metalfer Brasil, Diesel, Chery, Magneti Marelli, among others. Relationship with journalists and communication vehicles, customer service, press release development, content for websites, blogs and social media. Development of periodic reports and event organization. Customers: Meritor of Brazil, Arvedi Metalfer Brasil, Diesel, Chery, Magneti Marelli, among others.

Public Relations Assistant

• Oct 2012 - Jun 2013

Expertise in customer relationships, press relationship, text development and public relations routine in general. Customers: Sapphire Energy, Juxx, Gil Giardelli, Ibvendas, Marcia Luz, among others. Expertise in customer relationships, press relationship, text development and public relations routine in general. Customers: Sapphire Energy, Juxx, Gil Giardelli, Ibvendas, Marcia Luz, among others.

Analista de Comunicação

• Mar 2012 - Aug 2012

Responsável pela comunicação interna, assessoria de imprensa, endomarketing, produção de conteúdo para site e blog corporativo. Planejamento de ações internas e online, além de textos para o setor de vendas/prospecção. Press planing, inbound marketing e renovação de layout e conteúdo do site e blog da empresa. Responsável pela comunicação interna, assessoria de imprensa, endomarketing, produção de conteúdo para site e blog corporativo. Planejamento de ações internas e online, além de textos para o setor de vendas/prospecção. Press planing, inbound marketing e renovação de layout e conteúdo do site e blog da empresa.

Estagiária

• Jun 2010 - Jan 2012

Estágio em Assessoria de Imprensa. Desenvolvimento de press releases, conteúdo para sites, blogs, redes sociais, publicações internas e e-mail marketing; Participação ativa na organização de eventos; Habilidade em atendimento ao cliente, atendimento e andamento de solicitações da imprensa e acompanhamento de entrevistas; Atuação com divulgação, follow up, revisão e controle de clipping, confecção e atualização de mailing; Relatórios de resultados das ações/eventos, relatórios periódicos de clipping, press planing, Q&A e outros processos operacionais. Show less

Assistente de Comunicação.

• Nov 2008 - May 2010

Responsável pelo conteúdo de informativos corporativos de clientes e atualização de conteúdo em site/portal da empresa e de clientes. Atuação paralela com trabalhos administrativos, contas a pagar e receber, atendimento aos clientes e emissão de NFs. Responsável pelo conteúdo de informativos corporativos de clientes e atualização de conteúdo em site/portal da empresa e de clientes. Atuação paralela com trabalhos administrativos, contas a pagar e receber, atendimento aos clientes e emissão de NFs.