Experience

Office of Legislative Counsel State of California

• United States
• Government Administration
• 100 - 200 Employee

• Information Technology

  • Jun 2020 - Present

  Member of the Chamber Customer Relations and Product Management unit focused on providing technical and analytical support for the California State Legislature. Works directly with California State Legislators, legislative staff and other high profile customers. Performs as technical liaison to customers; elicits, translates and simplifies requirements and works with customers to develop business cases and conduct product testing. Provides support for hardware and software related issues during floor session. Acts as lead product manager for the following legislative applications and systems: Daily File, Assembly Roll Call, and Senate & Assembly State Agency Reports. Show less



CalPERS

• United States
• Government Administration
• 700 & Above Employee

• Digital Content Analyst

  • Oct 2018 - Jun 2020

  • Member of the Web Team in the Office of Public Affairs. Responsible for maintaining the external website using the department’s content management system (SharePoint). • Leads metrics and dashboard program. Collects metrics and testing data to analyze product performance in order to make recommendations on content placement and usage. • Leverages tools such as Google Data Studio and Google Analytics to drive data-driven decision making across the enterprise and enable internal business partner self-service for routine queries. • Leads and supports project teams responsible for the planning, creative execution, and deployment of digital products including the CalPERS website, myCalPERS, CSR branch dashboard, email, and PERSpective blog. • Utilizes best practices on all projects to execute and deliver to scope, quality, timeline, risk, and budget requirements. • Responsible for facilitating meetings with various internal business units and IT for appropriate project delivery. • Manages complex timelines, workflows and priorities to ensure timely execution of project deliverables. • Communicates & collaborates with internal business units while overseeing the development and deployment of deliverables. Compiles and synthesizes feedback, escalating issues as they arise. Show less



C1

• United States
• IT Services and IT Consulting
• 300 - 400 Employee

• Digital Marketing Specialist

  • Oct 2016 - Aug 2018

  • Lead and grew the digital analytics program. Owned the reporting of the Marketing organization’s performance efforts—collected and present this data regularly. • Managed projects that required inputs from cross-functional stakeholders and teams (ie: website migration from WordPress to HubSpot, acquisition of data visualization software, and phased approach to bidirectional sync with existing CRM) • Built and maintained marketing dashboards for reporting on lead generation, field marketing, social media, and website analytics. Used these dashboards to measure performance and illustrate progress against goals. • Developed new attribution and tracking methodologies that measured the ROI of new and existing marketing programs. Executed strategy for monitoring and improving gaps in data health. • Contributed to an editorial calendar for social platforms, curated/sent email communications to over 200,000 contacts, and created/edited digital assets including forms, webpages and landing pages. Show less



UserTesting

• United States
• Software Development
• 700 & Above Employee

• Business Development- Agency Partnerships

  • Aug 2016 - Oct 2016

• Sales Development Representative

  • Aug 2015 - Aug 2016

  • Built relationships with customers, prospects, and industry professionals to passionately evangelize the benefits of usability testing. • Engaged prospects through carefully iterated sequences of interactions (telephone, email) that prompted discovery meetings and generated pipeline. • Consistently documented all touchpoints made, in Salesforce.com, producing regular activity reports. • Tested and developed innovative, effective, and scalable inbound and outbound prospecting techniques.• Worked closely with Account Executive to generate a sales pipeline of over 100+ leads that contributed to the overall goals for a specific region. • Key metrics: 50 + calls per day/ 50 + e-mails per day• Developed sales engagements that led to the largest corporate sized deal in company history Show less



Ace of Spades Concerts (Acquired by Live Nation)

• Sacramento, California Area

• Marketing Manager

  • Jan 2014 - Aug 2015

  • Responsible for the development and management of the marketing and promotional plans. • Collaborated with artist managers, talent buyers, and agency directors to execute the marketing plan. • Communicated and managed all issues and risks affecting the marketing campaign. Communicated status to stakeholders and larger team accurately and on time. • Compiled relevant demographic data in order to drive the most profitable ticket sales and successful marketing campaigns. • Evaluated show performance and adjusted accordingly to meet marketing strategy in changing market or competitive conditions. • Measured and reported performance of all digital marketing campaigns and assess against goals KPIs and ROIs. Show less



Blanket Marketing Group

• United States
• Advertising Services
• 1 - 100 Employee

• Communications Coordinator

  • May 2013 - Jan 2014

  Managed multiple client accounts- including but not limited to Social Media, Campaigns and Events. Produced copy and graphics for website, digital slides, newsletters, event communications and program announcements Developed a strategic, and ongoing communications and marketing calendar. Responsible for creating and assembling marketing plans and proposal documents. Developed a variety of communication pieces for both print and digital media. Contributed to overall development and refinement of digital strategy on assigned accounts. Show less



ENT Legends Concerts

• Entertainment
• 1 - 100 Employee

• Project Manager

  • Aug 2012 - Jan 2014

  Managed overall quality, budgets and timelines for concerts Managed multiple concert logistics at once, prioritized the workload to ensure timelines were met Generated and continuously maintained reporting data for respective concerts, reporting to management as necessary Coordinated in-store events with venue owners and talent management Managed local street team and regulated physical consignment ticket sales Managed overall quality, budgets and timelines for concerts Managed multiple concert logistics at once, prioritized the workload to ensure timelines were met Generated and continuously maintained reporting data for respective concerts, reporting to management as necessary Coordinated in-store events with venue owners and talent management Managed local street team and regulated physical consignment ticket sales



John O. Bronson Co.

• United States
• Insurance
• 1 - 100 Employee

• Telemarketing

  • Feb 2011 - Dec 2012

  Educated in Workers’ Compensation, General Liability, and Health Insurance by completing the Institutes Tenth Edition Insurance Course. Called businesses throughout California, Nevada, and Arizona to set up appointments to discuss their company’s insurance needs Responsible for obtaining documents from potential new clients such as loss runs and applications via fax or email Proficient in the use of Microsoft Office, ZOHO CRM software, and Compline Systems Educated in Workers’ Compensation, General Liability, and Health Insurance by completing the Institutes Tenth Edition Insurance Course. Called businesses throughout California, Nevada, and Arizona to set up appointments to discuss their company’s insurance needs Responsible for obtaining documents from potential new clients such as loss runs and applications via fax or email Proficient in the use of Microsoft Office, ZOHO CRM software, and Compline Systems



California State Board of Equalization

• United States
• Government Administration
• 400 - 500 Employee

• Intern

  • Jan 2011 - May 2011

  Assisted in coordinating marketing initiatives for the Tax Appeals Assistance Program which provided free legal services from qualified law schools at University of the Pacific, Loyola University, Golden Gate University, Chapman University and University of San Diego Created marketing collateral to be distributed at Universities statewide including, direct mail, print ads, and web. Assembled, updated and read case files to determine case classifications for the IRIS database. Assisted in coordinating marketing initiatives for the Tax Appeals Assistance Program which provided free legal services from qualified law schools at University of the Pacific, Loyola University, Golden Gate University, Chapman University and University of San Diego Created marketing collateral to be distributed at Universities statewide including, direct mail, print ads, and web. Assembled, updated and read case files to determine case classifications for the IRIS database.



California State University-Sacramento

• Higher Education
• 700 & Above Employee

• Peer Mentor/ Academic Advisor

  • Mar 2009 - Dec 2009

  Was recommended by a Sacramento State professor to be 1 of 35 students responsible for a learning community of Freshman college students. Received over 50 hours of training on general education requirements, university policies, and counseling strategies Worked closely with a cohort of 30 Freshman students alongside a designated professor to provide academic assistance, develop study habits and to ensure they transitioned easily to college life. Created lesson plans focused on time management and general education requirements. Show less