Director of Strategy

• Jan 2023 - Jul 2023

Laid off due to reduction in force SUMMARY: Led strategy and planning for the agency and our clients • Delivered results for clients and colleagues by defining the problem, identifying solutions, and developing key insights to drive brilliant creative work • Developed successful strategies for brands in the health, insurance, government, finance, and other industry verticals • Built and led client workshops and projects that resulted in grounded and actionable… Show more Laid off due to reduction in force SUMMARY: Led strategy and planning for the agency and our clients • Delivered results for clients and colleagues by defining the problem, identifying solutions, and developing key insights to drive brilliant creative work • Developed successful strategies for brands in the health, insurance, government, finance, and other industry verticals • Built and led client workshops and projects that resulted in grounded and actionable insights. • Created value for clients and the agency through proprietary strategy processes and deliverables • Crafted and presented sharp and effective creative briefs developed from in-depth research • Led and assisted with multiple propriety qualitative and quantitative research projects • Collaborated closely with SVP of Strategy & Research to further define the strategy practice • Led the room and owned strategy on multiple client accounts Show less Laid off due to reduction in force SUMMARY: Led strategy and planning for the agency and our clients • Delivered results for clients and colleagues by defining the problem, identifying solutions, and developing key insights to drive brilliant creative work • Developed successful strategies for brands in the health, insurance, government, finance, and other industry verticals • Built and led client workshops and projects that resulted in grounded and actionable… Show more Laid off due to reduction in force SUMMARY: Led strategy and planning for the agency and our clients • Delivered results for clients and colleagues by defining the problem, identifying solutions, and developing key insights to drive brilliant creative work • Developed successful strategies for brands in the health, insurance, government, finance, and other industry verticals • Built and led client workshops and projects that resulted in grounded and actionable insights. • Created value for clients and the agency through proprietary strategy processes and deliverables • Crafted and presented sharp and effective creative briefs developed from in-depth research • Led and assisted with multiple propriety qualitative and quantitative research projects • Collaborated closely with SVP of Strategy & Research to further define the strategy practice • Led the room and owned strategy on multiple client accounts Show less

Director Marketing Creative Services

• Oct 2016 - Dec 2022

SUMMARY: Directed all brands, messaging, and promotions for products and clients • Launched a new branding identity, building out a positioning statement, tag lines, and several product sub-brands with positive results • Delivered measurable results by lifting ratings of news viewership from dead last to a competitive product in the market • Increased viewership for targeted brands in key demographics • Disrupted the market with groundbreaking creative, leading to growth in… Show more SUMMARY: Directed all brands, messaging, and promotions for products and clients • Launched a new branding identity, building out a positioning statement, tag lines, and several product sub-brands with positive results • Delivered measurable results by lifting ratings of news viewership from dead last to a competitive product in the market • Increased viewership for targeted brands in key demographics • Disrupted the market with groundbreaking creative, leading to growth in metrics and revenue • Developed and executed all media buys including TV, Radio, OTT, CTV, Digital, Programmatic, and Social • Cultivated and produced award winning content • Marshalled all public relations, events, and community outreach Show less SUMMARY: Directed all brands, messaging, and promotions for products and clients • Launched a new branding identity, building out a positioning statement, tag lines, and several product sub-brands with positive results • Delivered measurable results by lifting ratings of news viewership from dead last to a competitive product in the market • Increased viewership for targeted brands in key demographics • Disrupted the market with groundbreaking creative, leading to growth in… Show more SUMMARY: Directed all brands, messaging, and promotions for products and clients • Launched a new branding identity, building out a positioning statement, tag lines, and several product sub-brands with positive results • Delivered measurable results by lifting ratings of news viewership from dead last to a competitive product in the market • Increased viewership for targeted brands in key demographics • Disrupted the market with groundbreaking creative, leading to growth in metrics and revenue • Developed and executed all media buys including TV, Radio, OTT, CTV, Digital, Programmatic, and Social • Cultivated and produced award winning content • Marshalled all public relations, events, and community outreach Show less

Assistant Creative Services Director

• Jul 2012 - Oct 2016

• Delivered an Emmy Award winning campaign from concept to execution. • Lead a marketing team of two creating daily content to support our news brand. • Executed the production of image and branding for multiple products. • Created content that delivered measurable results through four years market dominance. • Guided several projects covering difficult subject matter while working to lift the community. • Championed a #1 brand in the market. • Guided public relations and… Show more • Delivered an Emmy Award winning campaign from concept to execution. • Lead a marketing team of two creating daily content to support our news brand. • Executed the production of image and branding for multiple products. • Created content that delivered measurable results through four years market dominance. • Guided several projects covering difficult subject matter while working to lift the community. • Championed a #1 brand in the market. • Guided public relations and community outreach projects.

Promotions Producer

• Feb 2008 - Jul 2012

• Strategically developed promotional spots for television and digital. • Successfully promoted the station’s evolving image including news, sports, original programing and investigative work. • Worked on projects that tapped into market emotions while supporting the rebuilding effort of New Orleans.

Promotions Producer/Assignment Desk Editor

• Sep 2005 - Feb 2008

• Produced topical and promotional spots. • Assisted in developing website content. • Curated and edited website news stories. • Launched new community relations projects. • Produced topical and promotional spots. • Assisted in developing website content. • Curated and edited website news stories. • Launched new community relations projects.

Assignment Editor

• Jul 2003 - Sep 2005