Experience

North Museum of Nature & Science

• Museums, Historical Sites, and Zoos
• 1 - 100 Employee

• Director, Corporate Giving & Media Relations

  • Sep 2020 - Present



Self-employed

• Business Operations Consultant

  • Dec 2018 - Present



AY Seal & Packing (Allegheny York Co)

• United States
• Wholesale
• 1 - 100 Employee

• Regional Account Manager

  • 2017 - 2019

  Industrial sales for a leading manufacturer/distributor in the fluid power industry (hydraulic and pneumatic seals). Territory covered Eastern Pennsylvania and New Jersey. 14.7% year over year sales growth, of which 5.7% was derived from new business development.



Lebanon Daily News

• Publisher / General Manager

  • 2010 - 2017

  Operational responsibility for Advertising, Business, Circulation, Editorial, Finance, Graphic Design, Human Resources, Marketing and Production departments.Liaised with local, regional and outsourced department leads in a matrix organization.Managed operating revenues of $6-$7 million annually, exceeding Operating Profit Targets by a cumulative average of 2.2% over a 5 year period. Increased operating margin percentage by 5% over a 4 year period. Doubled digital advertising revenue over a 5 year period, growing from 12% to 28% of total advertising revenue.Cultivated local relationships with key clients, community leaders and vendors.Developed and implemented a variety of successful advertising and editorial initiatives, special projects, promotions and events.Editorial department won multiple Professional Keystone Press Awards under my leadership.



Adams Outdoor

• Advertising Services
• 200 - 300 Employee

• Regional Account Executive

  • 2007 - 2009

  Worked with major advertisers, brands and advertising agencies throughout the midwest, to develop and implement billboard advertising campaigns.



Illini Media Company

• Director of Sales

  • 2004 - 2007

  Lead professional management and sales, and student sales teams, for the independent, non-profit student media organization representing the University of Illinois. Operations included a daily newspaper (The Daily Illini), weekly entertainment magazine (Buzz), commercially licensed radio station (WPGU-FM), yearbook (Illio), engineering magazine (Technograph) and the corresponding websites for each entity. Lead transformation into mutimedia sales organization, with a heavy emphasis on training/mentoring students in the consultative sales process. Implemented new rate structures, selling processes and revenue initiatives, including special publications and events (WPGU-Buzz Local Music Awards), sponsorships (programming, merchandise, events).



The Evening Sun

• Advertising Director

  • 2001 - 2004

  Operational responsibility for Advertising, Marketing and Graphic Design Departments. Developed and managed annual revenue budgets of $4 million.Trained staff on consultative selling process. Launched and executed multiple special publications, events and other revenue generating initiatives.



Closed

• Industrial Machinery Manufacturing
• 1 - 100 Employee

• Retail Advertising Manager

  • 1996 - 2001

  *Also: Major Accounts Manager, Senior Marketing Consultant - Major Accounts, Major Accounts Marketing Consultant, Marketing ConsultantManaged annual revenues of approximately $19,000,000 dollarsSupervised sales and sales support staffWorked with local advertisers to develop and implement advertising campaignsMarketing Consultant of the Year, 1998



WQXA-FM

• Account Executive

  • 1995 - 1996

  Sold radio advertising to local businesses in the York/Lancaster/Harrisburg, PA area.



WPMT (FOX43)

• Promotion Producer/Director/Writer

  • 1991 - 1995

  *Also: Commercial and Special Projects Producer/Director/CopywriterWrote/shot/edited local television commercials, promotional spots, PSA's and original programming.



Comcast

• United States
• Telecommunications
• 700 & Above Employee

• Commercial Producer

  • 1988 - 1991

  Wrote/shot/edited local television commercials.