Experience

CONSUMERS CHOICE NG

• Nigeria
• Market Research
• 1 - 100 Employee

• Brand Director / Lead Consultant

  • Aug 2019 - Present

  - Day to Day management of the franchise for profitability - Ideate and execute Consumer to Brand strategies that drive user engagement and sustained brand growth. - Consumer insight and engagement. - Day to Day management of the franchise for profitability - Ideate and execute Consumer to Brand strategies that drive user engagement and sustained brand growth. - Consumer insight and engagement.



CWAY WATER

• Nigeria
• Food and Beverage Services
• 100 - 200 Employee

• Head, Brand / Marketing

  • Jun 2016 - Sep 2019

  - Annual Brand Marketing/Advertising Planning and execution - Brand positioning and integration into group brand architecture, - CSR, Brand-Public Relations, Event activations - Brand Strategy / FBI (Field brand investigations)/competition monitoring, - Working across all brands within the group, setting the agenda for product naming/registration/packaging, etc - Manage Actual Brand Creatives ( copy, visuals, TVC, jingles, etc), other ATL BTL Activities, - Brand Experience marketing/ brand persuasion Marketing, Brand projections. etc - Setting Brand communication standards / Liasing with 3rd party producers & suppliers to ensure standards - Budgeting, Advertising / BTL/ATL, etc, Recommending Cost effective New media / strategies, - Generally overseeing/Supporting activities across The Marketing mix - Social media/New media management - leveraging for increased brand penetration/loyalty Show less



CWAY WATER

• Nigeria
• Food and Beverage Services
• 100 - 200 Employee

• Head, Group Brand Communications

  • 2010 - 2016

  - Midwifed and executed the transition from products to brands across all SKUs - Added verve and created needed communications for effective trade penetration - Brought needed B2B partnerships and recognision by public institutions via various sydicated partnerships E.g Heritage Bank / Lagos State (Skoolympics - Schools athletics event ); Oando Foundation Childrens Day events/CSR; Nigeria Football Federation (official event water); Lagos State Safety Summit; etc. - Responsible for the very successful TIGO schools U-13 soccer championship (4 years) - Responsible for effective Annual Marketing planning/Budgets across all SKUs - Ensured all relevant staff /managers became ambassadors of the brands, via effective brand immersion tranings and awards - Re-organised the Marketing budgets with emphasis on cutting waste/optimising 3rd party spending without compromising on quality standards - Responsible for setting all brand standards and relevant SOP for day-to day efficiency - Responsible for Go-To-Market ideas and new brand launches across all SKUs - (Including comprehensive MARCOM planning for all new brands). "On the Go", "Superkids", "Tigo", etc - Midwifed Brand naming across SKUs - Named and created Logos / pack improvenments for major brands Show less



Frontpage IMC

• lagos

• Head, Brand Services

  • Mar 2006 - Jul 2010

  - Brand Concept Developments - Oversee/Direct production processes - Actual Copy writing for Radio, TV, etc - Visualising - Field Brand Investigations - Liase with client to develop new Brand direction - Sign off on quality for 3rd party productions - Participate in Core management brainstorming sessions - Manage day-to-day running of creatice activities - Brand Concept Developments - Oversee/Direct production processes - Actual Copy writing for Radio, TV, etc - Visualising - Field Brand Investigations - Liase with client to develop new Brand direction - Sign off on quality for 3rd party productions - Participate in Core management brainstorming sessions - Manage day-to-day running of creatice activities



Rolwat IMC, Lagos

• Manager, Creative Services

  • Jan 2003 - Dec 2005