Experience

TeamWorks Media

• United States
• Advertising Services
• 1 - 100 Employee

• Marketing Director

  • Jan 2021 - Present

• Senior Client Partner

  • Nov 2014 - Jan 2021

   Directed account teams (associate client partners, community manager) and production team to build social campaigns that engage audiences while maintaining brand and visual identity Developed comprehensive social media strategies (per platform) for clients backed by audience research and insights in order to meet their goals. As the Chicago Marathon’s social media agency, we grew their Facebook engagement rate to be higher than its industry leaders – the Boston Marathon and New York City Marathon. We created their Instagram account in 2016 and grew the account to its now 60,000 followers after launching it with a user-generated content campaign (#MyChicagoMarathon) and a community management strategy to reinforce its friend-you-can-lean-on brand persona  Built social media and editorial content calendars, working with writers, graphic designers and video producers to produce branded content for digital and on-site properties Ran targeted celebrity, professional athlete and social media influencer campaigns to expand awareness beyond clients’ traditional audiences, produced social content for influencers to align with both the influencers’ and clients’ brands Created custom content for sponsors, including turning our publisher into a content studio to create custom video content for a major national museum Coordinated media events including professional athlete and celebrity press tours, logistics for multi-city bar tours, and all on-site media and news crews for live-broadcast events Executed multiple crisis communications situations across traditional press and social media  Created new business materials including pitch decks, RFP responses, speaker and award nominations, which resulted in 3 Digiday Awards nominations:2017 Digiday Publishing Awards - Best New Brand2018 Digiday Publishing Awards - Best Brand Partnership2018 Digiday Content Marketing Award - Best Branded Content Series

• PR Specialist

  • Jun 2012 - Nov 2014



Grisko

• United States
• Public Relations and Communications Services
• 1 - 100 Employee

• Assistant Account Coordinator

  • Aug 2011 - Apr 2012

  Successfully executed extensive community outreach for U.S. Cellular’s national legislative campaign which led to increased constituent awareness and activism Accelerate clients’ core messaging by writing press releases, pitches and letters to the editor Conduct media outreach for various clients Led media tours and coordinated station interviews for Rush University Medical Center's New Hospital Dedication Manage event logistics, including vendor communications and budgets Successfully executed extensive community outreach for U.S. Cellular’s national legislative campaign which led to increased constituent awareness and activism Accelerate clients’ core messaging by writing press releases, pitches and letters to the editor Conduct media outreach for various clients Led media tours and coordinated station interviews for Rush University Medical Center's New Hospital Dedication Manage event logistics, including vendor communications and budgets



The Morton Arboretum

• United States
• Non-profit Organizations
• 200 - 300 Employee

• Marketing Assistant

  • May 2011 - Aug 2011

  Inspired and advanced new social media strategy and content that significantly grew online presence Scripted, shot, edited, and conducted on-camera interviews for promotional videos Wrote press releases and copy for marketing collateral Coordinated media interviews with Arboretum experts Tracked all media placements and calculated monetary worth Inspired and advanced new social media strategy and content that significantly grew online presence Scripted, shot, edited, and conducted on-camera interviews for promotional videos Wrote press releases and copy for marketing collateral Coordinated media interviews with Arboretum experts Tracked all media placements and calculated monetary worth



Morton Arboretum

• Development Intern

  • May 2010 - Aug 2010

  Developed Donor History databases to track 2,000+ high-level donors to understand giving patterns Organized event logistics and budgets, served as key contact for events with 500+ attendees Developed Donor History databases to track 2,000+ high-level donors to understand giving patterns Organized event logistics and budgets, served as key contact for events with 500+ attendees



Chicago History Museum

• Public Relations Intern

  • May 2009 - Aug 2009

  Created and staffed community outreach events as well as onsite member events Coordinated media visits and interviews Created and staffed community outreach events as well as onsite member events Coordinated media visits and interviews