Jennifer Singh
CEO She's Newsworthy Media Inc. at She's Newsworthy Media- Claim this Profile
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Bio
Dee Boswell-Buck - Digital Marketing Strategist
Within three weeks of working with Jennifer, I landed a media interview with Global News Morning that aired across Canada! This would not have happened without Jennifer's expertise. I worked with Jennifer for over 6 months and continue to land media interviews. I also learned other skills that have been a benefit to my business. How to write a pitch, presentation, tech tips, social media advice and how to use it to connect with others. My experience with Jennifer was priceless. Jennifer supports and EMPOWERS.
Monique Aucoin
Working with Jennifer is a real pleasure. She is professional, caring and has terrific attention to detail. At her seminar she customized material to the needs of the group and delivered an engaging, informative presentation. I look forward to working with her again in the future.
Cindy Sudac, BSc (Hons.), MBA, CHRL
Jennifer initially worked with me at Metrolinx as a transit reporter for GO Transit. Her on air delivery was polished and professional. I was fortunate enough to receive personalized training from her that covered various media platforms. The training was detailed, well-paced and covered all aspects: theory, writing a successful and succinct story pitch, differences between media outlet interviews, elements of a successful interview, answering challenging questions, getting camera ready and on-camera practice. I would strongly recommend Jennifer's training to any individual or organization that requires media coaching. You will complete the training with an abundance of practical and useful information, as well as an energized confidence. "
Dee Boswell-Buck - Digital Marketing Strategist
Within three weeks of working with Jennifer, I landed a media interview with Global News Morning that aired across Canada! This would not have happened without Jennifer's expertise. I worked with Jennifer for over 6 months and continue to land media interviews. I also learned other skills that have been a benefit to my business. How to write a pitch, presentation, tech tips, social media advice and how to use it to connect with others. My experience with Jennifer was priceless. Jennifer supports and EMPOWERS.
Monique Aucoin
Working with Jennifer is a real pleasure. She is professional, caring and has terrific attention to detail. At her seminar she customized material to the needs of the group and delivered an engaging, informative presentation. I look forward to working with her again in the future.
Cindy Sudac, BSc (Hons.), MBA, CHRL
Jennifer initially worked with me at Metrolinx as a transit reporter for GO Transit. Her on air delivery was polished and professional. I was fortunate enough to receive personalized training from her that covered various media platforms. The training was detailed, well-paced and covered all aspects: theory, writing a successful and succinct story pitch, differences between media outlet interviews, elements of a successful interview, answering challenging questions, getting camera ready and on-camera practice. I would strongly recommend Jennifer's training to any individual or organization that requires media coaching. You will complete the training with an abundance of practical and useful information, as well as an energized confidence. "
Dee Boswell-Buck - Digital Marketing Strategist
Within three weeks of working with Jennifer, I landed a media interview with Global News Morning that aired across Canada! This would not have happened without Jennifer's expertise. I worked with Jennifer for over 6 months and continue to land media interviews. I also learned other skills that have been a benefit to my business. How to write a pitch, presentation, tech tips, social media advice and how to use it to connect with others. My experience with Jennifer was priceless. Jennifer supports and EMPOWERS.
Monique Aucoin
Working with Jennifer is a real pleasure. She is professional, caring and has terrific attention to detail. At her seminar she customized material to the needs of the group and delivered an engaging, informative presentation. I look forward to working with her again in the future.
Cindy Sudac, BSc (Hons.), MBA, CHRL
Jennifer initially worked with me at Metrolinx as a transit reporter for GO Transit. Her on air delivery was polished and professional. I was fortunate enough to receive personalized training from her that covered various media platforms. The training was detailed, well-paced and covered all aspects: theory, writing a successful and succinct story pitch, differences between media outlet interviews, elements of a successful interview, answering challenging questions, getting camera ready and on-camera practice. I would strongly recommend Jennifer's training to any individual or organization that requires media coaching. You will complete the training with an abundance of practical and useful information, as well as an energized confidence. "
Dee Boswell-Buck - Digital Marketing Strategist
Within three weeks of working with Jennifer, I landed a media interview with Global News Morning that aired across Canada! This would not have happened without Jennifer's expertise. I worked with Jennifer for over 6 months and continue to land media interviews. I also learned other skills that have been a benefit to my business. How to write a pitch, presentation, tech tips, social media advice and how to use it to connect with others. My experience with Jennifer was priceless. Jennifer supports and EMPOWERS.
Monique Aucoin
Working with Jennifer is a real pleasure. She is professional, caring and has terrific attention to detail. At her seminar she customized material to the needs of the group and delivered an engaging, informative presentation. I look forward to working with her again in the future.
Cindy Sudac, BSc (Hons.), MBA, CHRL
Jennifer initially worked with me at Metrolinx as a transit reporter for GO Transit. Her on air delivery was polished and professional. I was fortunate enough to receive personalized training from her that covered various media platforms. The training was detailed, well-paced and covered all aspects: theory, writing a successful and succinct story pitch, differences between media outlet interviews, elements of a successful interview, answering challenging questions, getting camera ready and on-camera practice. I would strongly recommend Jennifer's training to any individual or organization that requires media coaching. You will complete the training with an abundance of practical and useful information, as well as an energized confidence. "
Experience
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She's Newsworthy Media
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Canada
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Public Relations and Communications Services
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1 - 100 Employee
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CEO She's Newsworthy Media Inc.
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Jul 2015 - Present
She’s Newsworthy Media was founded in 2015 to help amplify the voices of women in the media because their expertise is underrepresented. The company is now Canada’s go-to resource for women entrepreneurs who want to get massive exposure for their businesses on TV. The company has helped over 70 women entrepreneurs land media spots on the most popular Canadian TV shows including The Social, Cityline, CP24 Breakfast, Global News Morning and Your Morning. In this role I also pitch myself to the media as a subject matter expert and I have been featured in the Toronto Star, Globe and Mail, Global News, CTV and The Social speaking about imposter syndrome, women in business and the need for more inclusive marketing. I also moderate panels, speak and run masterclasses and have worked with many small businesses and corporate organizations including Lean In Canada, BMO for Women, Scotiabank Women Initiative, Laurier's Women Entrepreneurship Centre and The Atelier Collective. In 2021 I was featured in a national campaign for International Women’s Day in partnership with Mercedes-Benz Canada and Pink Tartan and won a ten-thousand dollar grant from VISA Canada and IFundWomen to grow my business.
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CBC/Radio-Canada
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Canada
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Broadcast Media Production and Distribution
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700 & Above Employee
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Traffic Reporter
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Oct 2016 - Sep 2017
• Deliver live traffic and transit reporters for Metro Morning and Here and Now every 10 minutes • Source information from traffic camera, social media and transportation agencies • Coordinate with show's producer and director for breaking news • Post traffic and transit delays to CBC's traffic Twitter feed • Deliver live traffic and transit reporters for Metro Morning and Here and Now every 10 minutes • Source information from traffic camera, social media and transportation agencies • Coordinate with show's producer and director for breaking news • Post traffic and transit delays to CBC's traffic Twitter feed
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GO Transit
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Truck Transportation
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300 - 400 Employee
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Transit Reporter / Social Media Coordinator
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May 2010 - Aug 2014
TRANSIT REPORTER: • Provided live on-air service updates to CP24 Breakfast viewers and 680 News listeners • Live on location reporting to promote GO Transit special services and events • Write human interest stories for internal newsletter • Research, write, voice and produce stories for GO Transit TV and internal training videos • Media coach GO's radio reporters for on-camera broadcasts SOCIAL MEDIA COORDINATOR: • Monitor, answer and archive questions from GO’s social media Facebook and Twitter accounts during rush hour commute and major service disruptions • Reach out to various internal departments to request additional information to answer social media questions outside of media relations scope • Create weekly social media agenda and incorporate newsworthy events, announcements and creative content • Provide support to the Marketing team for operational, brand and divisional campaigns including: service changes, seasonal service, safety & etiquette and PRESTO card implementation and other promotions, contests and events • Live tweeting on location for customer service events • Use Sysomos to produce weekly social media analytic report to measure KPIs SPECIAL PROJECTS/EVENTS: • Master of Ceremonies annual Smart Commute Awards (2011-2013) • Co-host for Canadian Urban Transit Associations's Ontario Youth Summit on Sustainable Transportation - Welcome Reception (2011) • Technical tour host for Canadian Urban Transit Association's Fall Conference & Trans-Expo (2011)
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CTV News
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Canada
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Broadcast Media Production and Distribution
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400 - 500 Employee
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Writer and Chase Producer
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Jul 2009 - Dec 2009
• Pitch story ideas, book and pre-interview guests, coordinate guest arrival, select video for interviews • Write copy under tight deadlines for national programming • Pitch story ideas, book and pre-interview guests, coordinate guest arrival, select video for interviews • Write copy under tight deadlines for national programming
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CBC/Radio-Canada
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Canada
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Broadcast Media Production and Distribution
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700 & Above Employee
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News Reporter
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Jul 2008 - May 2009
• Reporting on daily events and breaking news in Toronto for Radio News 99.1 • Pitch story ideas, interview subjects, pick clips, write and voice scripts, edit material • Live hits in studio and in field • Specific interest in covering issues affecting people from diverse communities • Reporting on daily events and breaking news in Toronto for Radio News 99.1 • Pitch story ideas, interview subjects, pick clips, write and voice scripts, edit material • Live hits in studio and in field • Specific interest in covering issues affecting people from diverse communities
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Global News
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Broadcast Media Production and Distribution
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700 & Above Employee
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News Reporter
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Mar 2007 - Mar 2008
• Daily reporting of events in cities across the province for Global Maritimes evening newscast • Pitch story ideas, interview subjects, pick clips, perform stand-ups, write and voice scripts • RTNDA Award - Best Newscast 2007 • Daily reporting of events in cities across the province for Global Maritimes evening newscast • Pitch story ideas, interview subjects, pick clips, perform stand-ups, write and voice scripts • RTNDA Award - Best Newscast 2007
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Rogers Communications
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Canada
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Telecommunications
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700 & Above Employee
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News Reporter
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May 2005 - Feb 2007
• Reporting on daily events happening in South Asian community for the English language newscast • Pitch story ideas, coordinate interviews, interview subjects, pick clips, write and voice scripts • Shoot video for news stories • Reporting on daily events happening in South Asian community for the English language newscast • Pitch story ideas, coordinate interviews, interview subjects, pick clips, write and voice scripts • Shoot video for news stories
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Bell Media
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Canada
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Entertainment Providers
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700 & Above Employee
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News Intern
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Oct 2003 - Nov 2003
• Newsroom intern for CTV Atlantic • Newsroom intern for CTV Atlantic
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Education
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2003 - 2005
Ryerson University
Bachelor's degree, Broadcast Journalism -
1999 - 2003
York University
Bachelor of Arts (B.A.), English and Communication Studies -
1994 - 1999
Woburn C.I.
Community
