Director of Digital Strategy

• Dec 2019 - Present

Marketing Manager

• Apr 2019 - Oct 2019

Marketing Coordinator

• Jan 2018 - Mar 2019

For 10 Assisted Living Properties and one Senior Independent Living Community Social media user engagement, content marketing, and advertising Created graphics in PhotoShop and InDesign Event coordination and logistics support Managed and implemented streamlined event planning process using WordPress and WooCommerce Project and task management in Asana Sourced, created, and distributed content via social media and email Updated website content, look and feel, and blogs via WordPress Distributed, ordered, and maintained marketing material inventory Created and managed forms, workflows, and landing pages in HubSpot Generated and maintained email lists and marketing emails Created and sent marketing, operational, and event emails for properties via MailChimp Analyzed website traffic via Google Analytics and made suggestions for improvements Show less

Digital Marketing Specialist

• Jan 2012 - Aug 2017

Executed full range of digital marketing campaigns from demand generation to sales hand-off Created nurturing campaigns, funnels, and workflows for leads Managed social media marketing and social advertising Designed, edited, and managed orders for marketing materials Planned and executed webinars Website administration and design with WordPress Used Google Analytics and social reports to gauge campaign effectiveness and suggest changes (if needed) for future campaigns Coordinated events and conferences Gathered requirements, created wireframes and mock-ups for customer website designs, testing Graphic design Show less

Math Dept. Student Assistant

• Aug 2011 - May 2012

Answered phone and redirected calls as necessary Assisted students with Math Department related issues such as meeting with professors, test scheduling, and registering for classes Answered student questions or directed to the appropriate resources for further assistance Performed general administrative duties Monitored and maintained Math Department computer lab Answered phone and redirected calls as necessary Assisted students with Math Department related issues such as meeting with professors, test scheduling, and registering for classes Answered student questions or directed to the appropriate resources for further assistance Performed general administrative duties Monitored and maintained Math Department computer lab