Rohan Deshmukh

Senior Marketing Communications Specialist at Yocket
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Contact Information
us****@****om
(386) 825-5501
Location
Mumbai, Maharashtra, India, IN
Languages
  • English Native or bilingual proficiency
  • Hindi Native or bilingual proficiency
  • Marathi Native or bilingual proficiency
  • French Limited working proficiency
  • Gujarati Elementary proficiency
Skills

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Bio

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Shruti Ganesh

Rohan can be described as the perfect blend of learning orientation, methodical approach and hunger for growth. He takes on new challenges, charts a systematic plan to achieve it, actively seeks market and manager feedback and uses it to fine-tune his method along the way. His superpower is his ability to keep teams on the same page and on track through intentional and effective communication and thorough documentation. As a team member, he is collaborative and makes work easy for his team mates. As a manager, he is empathetic and guides his teams towards producing the best output. Any marketing team is lucky to have him.

Amogh Balikai

Rohan is a highly talented professional when it comes to content marketing. I have been learning from him for years now. The best part about him is how he sees content marketing and brings those precious insights. His meticulous, always-helping nature and strong first principles make him an excellent professional.

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Credentials

  • Social Media Marketing Foundations
    LinkedIn
    Jul, 2021
    - Nov, 2024
  • Writing a Marketing Plan
    LinkedIn
    Jul, 2021
    - Nov, 2024
  • Fundamentals of Digital Marketing
    Google Digital Garage
    Apr, 2020
    - Nov, 2024
  • Content Marketing
    HubSpot
    May, 2020
    - Nov, 2024

Experience

  • Yocket
    • India
    • Higher Education
    • 200 - 300 Employee
    • Senior Marketing Communications Specialist
      • Jan 2023 - Present

      -> Built and led a team which handled all content requirements - Blogs, scripts, emails, events, web copies, app notifications, ads, and automated messages. -> Led offline event marketing and generated revenues of over ₹70,00,000 in 5 months -> Drove 3000 registrations for a partner event of the loan vertical, with an attendance of 2100+ users, the highest ever for the business line. -> Increased sign-ups from blog articles by 20-50% through optimisation &… Show more -> Built and led a team which handled all content requirements - Blogs, scripts, emails, events, web copies, app notifications, ads, and automated messages. -> Led offline event marketing and generated revenues of over ₹70,00,000 in 5 months -> Drove 3000 registrations for a partner event of the loan vertical, with an attendance of 2100+ users, the highest ever for the business line. -> Increased sign-ups from blog articles by 20-50% through optimisation & enhanced editing processes -> Led initiatives to develop marketing channels for new business lines, offline events, and masterclasses.

    • Content Marketing Specialist
      • Nov 2021 - Jan 2023

      Yocket is India's largest community-driven foreign education platform. My key achievements and experiences include: -> Drove 3500+ unique visitors to the platform through Yocket's Facebook groups with an avg. onboarding rate of 5.3%. -> Built a strong employer brand on LinkedIn - 60% organic follower growth on the brand page in 3 months with an avg. engagement rate of 20% (4x the previous average). -> Launched a Cricket-themed retargeting ad campaign on… Show more Yocket is India's largest community-driven foreign education platform. My key achievements and experiences include: -> Drove 3500+ unique visitors to the platform through Yocket's Facebook groups with an avg. onboarding rate of 5.3%. -> Built a strong employer brand on LinkedIn - 60% organic follower growth on the brand page in 3 months with an avg. engagement rate of 20% (4x the previous average). -> Launched a Cricket-themed retargeting ad campaign on Meta during the 2022 T20 WC that recorded 3x better CTRs and 750+ conversions in 3 weeks. -> Generated 700 registrations via an email campaign for a partner university event in <2 weeks

  • Self Employed
    • United States
    • 700 & Above Employee
    • Content Specialist
      • Oct 2020 - Dec 2021

      I worked with startups and SMEs to scale their content, social media and email marketing. My key achievements and experiences included: -> Created the content and strategy for India's first creator economy newsletter leading to avg. open rates of 45% & a reach of 1500+ people in the first 5 months -> Increased average blog views for clients by 10X, with a few posts ranking on the first page of Google -> Created unique, SEO-friendly content for companies as… Show more I worked with startups and SMEs to scale their content, social media and email marketing. My key achievements and experiences included: -> Created the content and strategy for India's first creator economy newsletter leading to avg. open rates of 45% & a reach of 1500+ people in the first 5 months -> Increased average blog views for clients by 10X, with a few posts ranking on the first page of Google -> Created unique, SEO-friendly content for companies as well as strategies for content promotion and distribution Show less I worked with startups and SMEs to scale their content, social media and email marketing. My key achievements and experiences included: -> Created the content and strategy for India's first creator economy newsletter leading to avg. open rates of 45% & a reach of 1500+ people in the first 5 months -> Increased average blog views for clients by 10X, with a few posts ranking on the first page of Google -> Created unique, SEO-friendly content for companies as… Show more I worked with startups and SMEs to scale their content, social media and email marketing. My key achievements and experiences included: -> Created the content and strategy for India's first creator economy newsletter leading to avg. open rates of 45% & a reach of 1500+ people in the first 5 months -> Increased average blog views for clients by 10X, with a few posts ranking on the first page of Google -> Created unique, SEO-friendly content for companies as well as strategies for content promotion and distribution Show less

  • Deal Jeans
    • Retail Apparel and Fashion
    • 1 - 100 Employee
    • Senior Executive - Business Development and Sales
      • 2019 - 2020

      Deal Global Fashions is an Indian ladies wear retailer which specialises in denim garments. It has a retail presence in India, Sri Lanka, Nepal and Botswana. My key achievements & experiences included: -> Developed new franchise partnerships for Deal Jeans in Haryana, resulting in a 40% increase in stores across India -> Initiated a drip email marketing campaign to nurture 100+ leads generated from 10+ exhibitions, resulting in an increase in hot leads by… Show more Deal Global Fashions is an Indian ladies wear retailer which specialises in denim garments. It has a retail presence in India, Sri Lanka, Nepal and Botswana. My key achievements & experiences included: -> Developed new franchise partnerships for Deal Jeans in Haryana, resulting in a 40% increase in stores across India -> Initiated a drip email marketing campaign to nurture 100+ leads generated from 10+ exhibitions, resulting in an increase in hot leads by ~30% -> Promoted the company's brands at corporate exhibitions & generated 400+ qualified leads Show less Deal Global Fashions is an Indian ladies wear retailer which specialises in denim garments. It has a retail presence in India, Sri Lanka, Nepal and Botswana. My key achievements & experiences included: -> Developed new franchise partnerships for Deal Jeans in Haryana, resulting in a 40% increase in stores across India -> Initiated a drip email marketing campaign to nurture 100+ leads generated from 10+ exhibitions, resulting in an increase in hot leads by… Show more Deal Global Fashions is an Indian ladies wear retailer which specialises in denim garments. It has a retail presence in India, Sri Lanka, Nepal and Botswana. My key achievements & experiences included: -> Developed new franchise partnerships for Deal Jeans in Haryana, resulting in a 40% increase in stores across India -> Initiated a drip email marketing campaign to nurture 100+ leads generated from 10+ exhibitions, resulting in an increase in hot leads by ~30% -> Promoted the company's brands at corporate exhibitions & generated 400+ qualified leads Show less

  • Pinnacle - Tokyo Plast International Limited
    • India
    • Manufacturing
    • 1 - 100 Employee
    • Sales and Marketing Executive
      • 2018 - 2019

      Tokyo Plast International Limited is an Indian manufacturer of food storage containers, with clients in over 60 countries. My key achievements & experiences included: -> Set up distribution on ecommerce platforms like Amazon & JioMart, resulting in revenues north of INR 5 million -> Launched the international and domestic product catalogues for the 'Pinnacle' brand -> Initiated programs for product photo shoots as well as website updation, helping customers… Show more Tokyo Plast International Limited is an Indian manufacturer of food storage containers, with clients in over 60 countries. My key achievements & experiences included: -> Set up distribution on ecommerce platforms like Amazon & JioMart, resulting in revenues north of INR 5 million -> Launched the international and domestic product catalogues for the 'Pinnacle' brand -> Initiated programs for product photo shoots as well as website updation, helping customers with relevant & current information Show less Tokyo Plast International Limited is an Indian manufacturer of food storage containers, with clients in over 60 countries. My key achievements & experiences included: -> Set up distribution on ecommerce platforms like Amazon & JioMart, resulting in revenues north of INR 5 million -> Launched the international and domestic product catalogues for the 'Pinnacle' brand -> Initiated programs for product photo shoots as well as website updation, helping customers… Show more Tokyo Plast International Limited is an Indian manufacturer of food storage containers, with clients in over 60 countries. My key achievements & experiences included: -> Set up distribution on ecommerce platforms like Amazon & JioMart, resulting in revenues north of INR 5 million -> Launched the international and domestic product catalogues for the 'Pinnacle' brand -> Initiated programs for product photo shoots as well as website updation, helping customers with relevant & current information Show less

  • Treebo Hotels
    • Hospitality
    • 500 - 600 Employee
    • Corporate Sales Manager
      • 2017 - 2018

      Treebo Hotels is one of India's leading budget hotel chains, operating on a franchise model. My key achievements & experiences included: -> Ensured client retention rate of 80% by enhancing guest experiences in coordination with internal teams -> Assessed customer wants by researching historical bookings data, industry reports & internal newsletters to ensure customised packages for clients Treebo Hotels is one of India's leading budget hotel chains, operating on a franchise model. My key achievements & experiences included: -> Ensured client retention rate of 80% by enhancing guest experiences in coordination with internal teams -> Assessed customer wants by researching historical bookings data, industry reports & internal newsletters to ensure customised packages for clients

Education

  • Birla Institute of Management Technology (BIMTECH)
    Post Graduate Diploma in Management, International Business and Marketing
    2015 - 2017
  • University of Mumbai
    Bachelor’s Degree, Business/Commerce, General
    2012 - 2015

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