Experience

Broomfield FISH Family Resource Center

• United States
• Individual and Family Services
• 1 - 100 Employee

• Volunteer Coordinator and Events Professional

  • Nov 2021 - Present



PR, Marketing, Writing & Event Management Consultant

• PR, Marketing, Writing & Event Management Consultant

  • Jan 2006 - Dec 2021

  Provided PR services, marketing consulting, event planning, copywriting and corporate communications services to various for-profit and non-profit national organizations.Focus areas included: eLearning, Education, Financial Services, Real Estate, Technology, Health/Fitness, Massage, Health & Beauty, Franchising, Start-Ups and Non-Profit Industries.Involved with various for-profit and non-profit corporate branding, sales/marketing and public relations projects including writing press releases, media advisories and creating book launch media kits; pitching and writing bylined articles for local and national print, television, radio and Internet media outlets; developing corporate and sales/marketing communication pieces such as brochures, postcards, sales kits, e-mail campaigns, client engagement tools and Web site content; interviewing and writing articles for various print and Web publications; and copyediting RFPs, event materials, corporate letters, non-fiction books and collateral materials. Managed creation, delivery and functionality of national online certification program for financial professionals.



TRI-umph Superior Training

• Business Operations and Marketing

  • Oct 2015 - Nov 2016

  TRI-umph Superior Training combined sport specific training and general fitness approaches to deliver challenging, yet attainable, workouts for adults of all ages and fitness levels. Our philosophy was to train everyone as an athlete and we were dedicated to helping all of our clients maximize their ultimate potential. TRI-umph offered community sprint triathlon training programs and weekly outdoor boot camps. TRI-umph Superior Training combined sport specific training and general fitness approaches to deliver challenging, yet attainable, workouts for adults of all ages and fitness levels. Our philosophy was to train everyone as an athlete and we were dedicated to helping all of our clients maximize their ultimate potential. TRI-umph offered community sprint triathlon training programs and weekly outdoor boot camps.



EDUCAUSE

• United States
• Higher Education
• 1 - 100 Employee

• Corporate Relations and Membership Marketing Professional

  • Jan 2015 - May 2016

  Developed and executed marketing campaigns for new product roll outs and organizational initiatives to support the organization's strategic direction. Revamped existing marketing plans and tactics (content marketing, web design, e-mail campaigns, social media, data analysis, creative development, cross promotional opportunities) for established products and services that supported the advancement of innovative technology solutions for higher education institutions. Managed the development of annual sales and marketing materials, such as media kits, conference messaging boards, sales sheets, print and online ads, web sites, e-mail campaigns and social media strategies.



BEI | Exit Planning

• United States
• IT Services and IT Consulting
• 1 - 100 Employee

• Director of Corporate Communications and Event Management

  • May 2006 - Jun 2013

  Increased the company’s national footprint and market share by developing and managing industry-leading communication initiatives for business owners and their advisors. Responsible for the development and management of all internal and external company communication programs, messaging and branding, as well as member-based client engagement online and print resources. Managed media relations, bylined article creation and national placement, advertising, online communications and newsletters; coordinated speaking opportunities, tradeshows, client acquisition events and annual conferences; and developed presentations and communication materials for firm’s partners, sales team and member retention team. Key Accomplishments:• Spearheaded initiative to create a nationally recognized certification program for Exit Planning Professionals. In its fifth year, the BEI Certified Exit Planner (CExP™) program has trained hundreds of designation holders to become Exit Planning leaders.• Successfully planned and managed the implementation of BEI’s largest yearly member event – BEI’s Annual Exit Planning Conference. Responsibilities included venue placement, hotel contract negotiations, online and mail event marketing, agenda creation, speaker and exhibitor management, event material preparation for 175+ attendees, 25+ speakers and 15+exhibitors, and on-site event management. • Managed the writing, editing, cover and inside layout design, printing, media launch and member announcement roll out process for the publication of Cash Out Move On.• Managed the creation and roll out of various client engagement resources and tools, including a comprehensive Advisor System, Workshop Presentations, E-mail Newsletters, Exit Planning Workbooks, Advisor Guides and Marketing Collateral Templates.



Bestop, Inc.

• Marketing Manager

  • 2005 - 2006

  Initiated consistent corporate messaging and branding by creating a common voice between sales and marketing tools, editorial coverage, corporate advertising and cooperative advertising. Developed and managed all corporate, sales/marketing and public relations communications including product launches, press releases, print advertising, product catalogs, price sheets, collateral materials, newsletters, brochures, POP displays, event materials, direct mail pieces and Web site content. Managed all corporate events, as well as marketing vendors and freelancers. Key Accomplishments:• Created consistent look and feel of corporate brand internally and externally by establishing branding guidelines for logo usage, company tone, messaging and image.• Delivered internal and external presentations to sales teams, executives and customers to establish buy-in for new product strategies and supporting services.• Created various successful direct advertising and media exposure campaigns for brand image/new product exposure, while maintaining a lean budget.



eCollege

• Marketing Communications Coordinator

  • 2003 - 2005

  Supported the Sales and Corporate Executive teams by proactively developing marketing publications and materials, as well as managing yearly and quarterly events for current customers and prospects across business units. Responsible for development and management of all internal and external company communications including sales and marketing materials, event materials, eNewsletters, direct mail, Web site content and financial documentation such as the annual report and investor relations fact sheets. Coordinated efforts with other company divisions, external vendors and freelancers to achieve objectives.Key Accomplishments:• Spearheaded initiative to develop consistent corporate and divisional communications strategy, messaging, branding and tone to ensure that company demonstrated itself in a professional manner to employees, customers and investors.• Redeveloped internal and external communications material to re-align company messaging as a result of company’s acquisition of related firm in fourth quarter of 2003. • Successfully marketed eLearning conferences and seminars by increasing quality and quantity of attendee and sponsor participation year-over-year.



Leopard

• United States
• Advertising Services
• 1 - 100 Employee

• Content Developer

  • 2001 - 2003

  Exceeded 2001 and 2002 team goals and contributed additional revenue to the company by consistently producing accurate and timely work in an increasingly efficient manner. Responsible for writing, editing and gathering technical information for the IBM customer reference database. Coordinated with client to maintain highest levels of accuracy and quality, as well as ensuring total customer satisfaction. Wrote and edited additional B2B marketing collateral. Executed IBM 2003 Marketing Initiative for e-business on demand customer reference messaging.



The Denver Post

• United States
• Book and Periodical Publishing
• 200 - 300 Employee

• Denver Post Online Content Producer

  • Jan 2000 - Jun 2001

  Produced daily online sections of The Denver Post, including the Lifestyles, Scene and Editorial sections. Reformatted copy and graphics from print to Web ready format. Designed and edited individual pages for each section and linked the pages to the section fronts. Produced daily online sections of The Denver Post, including the Lifestyles, Scene and Editorial sections. Reformatted copy and graphics from print to Web ready format. Designed and edited individual pages for each section and linked the pages to the section fronts.



Kathleen Zaffore PC, CPA

• Web Content Manager

  • 2000 - 2001

  Developed and edited all content for financial services Web site (www.zaffore.com). Topics included personal finance, Web site development, small business management and marketing. Developed and distributed monthly newsletter. Initiated marketing activities for firm and its clients. Developed and edited all content for financial services Web site (www.zaffore.com). Topics included personal finance, Web site development, small business management and marketing. Developed and distributed monthly newsletter. Initiated marketing activities for firm and its clients.