Experience

Ford Vietnam Ltd

• International Trade and Development
• 1 - 100 Employee

• Brand Manager and CRM Lead

  • Apr 2022 - Present

• Marketing Communication. CRM lead

  • Jan 2019 - Mar 2022

• Marketing Communication

  • Dec 2014 - Jan 2019

  - Media planning, booking, monitoring and evaluation vs KPI - Product brand plan development and execution in yearly, quarterly and monthly basis for new product launch, sustainment, run out and promotion- Creative development, adaptation and localization for ATL and BTL material- Digital marketing: display, programmatic, social media, mobile in app- Content marketing development, planning and execution- Event management- CRM: leads management



trinckle

• Germany
• Information Technology & Services
• 1 - 100 Employee

• Marketing and Business Development Trainee

  • Sep 2013 - Jan 2014

  Trinckle 3D GbR • SEO data research and management: performance keyword researchs, domain review and analysis • Facebook marketing management • Email marketing planning Trinckle 3D GbR • SEO data research and management: performance keyword researchs, domain review and analysis • Facebook marketing management • Email marketing planning



Ford Vietnam Ltd

• Marketing Service Specialist

  • Apr 2010 - Aug 2011

  • Plan and implement online marketing campaigns, including: online advertising, social media and corporate website management• Plan and execute marketing events for internal and external customers: product launch, exhibition, test drive, dealer meeting…• Support Brand team in Product Brand Plan development• CRM management

• Executive Assistant to General Director

  • Sep 2009 - Apr 2010

  • Assist the General Director on a daily basis• Plan & coordinate company internal events• Manage General Director’s travel planning and expenses• Coordinate with Sales & Marketing strategic planning and analysis

• Office Assistant

  • Sep 2008 - Sep 2009

  • Managing daily administration and office routines• Manage employee travel planning and expense• Assist with internal events planning and execution• Prepare and coordinate meetings and events for Sales & Marketing Department