Experience

UOWN

• United Kingdom
• Financial Services
• 1 - 100 Employee

• Head of Product

  • Jun 2018 - Present

  o Led a 15-member cross-functional (engineering, product, design) team and coordinated with business partners towards the successful launch of an updated investment platform and new mobile applications.o Transformed and matured the product delivery capabilities while slashing infrastructure costs by 55%.o Effected the transformation of marketing into a growth machine accountable for maximising growth via acquisition channels, customer acquisition cost & maximizing lifetime value.o Grew customer base by ~40% Month on Month and monthly deposits by 1000% since joining, while materially reducing acquisition costs Year on Year.o Transitioned acquisitions from cost per acquisition focus to growth of lifetime value vs. customer acquisition cost.o Created and implemented Google AdWords strategy; improved customer acquisitions rates by 61% and decreased cost per acquisition by ~80%.o Shifted the company focus to nurture growth by exceeding investors needs and expectations.o Led the development and rollout of iterative improvements of UOWN’s platform. Boosted organic traffic to the platform 1,250% since joining by improvements in functionality, growth metrics and user experience.o Analysed data from 10,000 monthly active users and used outputs to guide marketing and product strategies; generated a 15x increase in organic traffic, average time on page by 155% and decreased page loading speeds by 44%.o Overhauled the obsolete legacy source code and technical debt of production applications, resulting in increased usability and reduced cloud computing costs (50% reduction) whilst increasing application loads.o Prepared the company for Series A by delivering traction and product market fit and moving the company to being profit making. Show less

• Head of Growth

  • Feb 2016 - Jun 2018



Obsydian Bikes Limited

• Founder

  • Jun 2013 - Feb 2017



Turnips Distributing

• London, United Kingdom

• Business Consultant

  • Sep 2015 - Oct 2016



G3G

• United Kingdom
• Business Consulting and Services
• 1 - 100 Employee

• Business Consultant \​ Project Manager

  • Mar 2013 - Jun 2015