Executive Director

• Dec 2022 - Present

Vice President, Corporate Strategy, Marketing Communications & Stakeholder Engagement

• Oct 2019 - Dec 2022

Lead corporate strategy, stakeholder relations, corporate communications and program marketing teams, ensuring internal operations and external engagement strategies are aligned to meet business goals. Lead organization in long-term strategic and business planning, stakeholder engagement initiatives, reputation management, go-to-market product marketing and workforce development.

Interim Director, Corporate Strategy, Stakeholder Engagement and Communications

• Jun 2019 - Oct 2019

Senior Manager, Corporate Strategy and Communications

• Sep 2016 - May 2019

NEEA's corporate strategy and communications function oversees internal and external initiatives to ensure alignment toward existing and future business goals and corporate positioning. In this role I led development of NEEA's five-year (2020-2024) business plan, annual operations planning process, all internal and external corporate communications initiatives and long-term strategic planning work.

Senior Marketing Manager

• Jan 2015 - Sep 2016

Led marketing for NEEA's consumer products. In this role I worked with NEEA's cross-functional product teams to bring products from concept into full market deployment. Key responsibilities included:• Creating market strategies to engage the supply chain and utility partners in coordinated delivery and messaging of products;• Developing and coordinating national and regional promotions with manufacturers, retailers, distributors, contractors and utility partners;• Translating insights to influence product development, positioning and implementation strategies within the market;• Identifying and managing consumer segmentation and propensity model projects;• Developing strategies to track marketing's impact toward sales and market share;• Managing development and implementation of yearly marketing and media plans;• Developing and implementing stakeholder account management strategies; • Developing tools and resources for supply chain and utility partners to promote and sell energy-efficient products;• Hiring and managing external agency team members.

Marketing and Communications Manager, Market Resources

• Sep 2012 - Jan 2015

I developed and led marketing and communication strategies for NEEA's portfolio of residential mass markets and agricultural initiatives. This included:• Overseeing marketing operations and resource planning for ~10 product lines and programs;• Working with product managers to bring products from concept into full market deployment, ensuring consumer needs are identified and addressed throughout every stage of the product lifecycle;• Developing objectives for consumer research and program evaluation reports to identify market opportunities and brand strategies;• Managing integrated marketing campaigns and strategies;• Overseeing development and execution of yearly integrated marketing and media plans, leveraging both new and traditional media channels;• Identifying opportunities to measure marketing impact through modeling strategies, market research, experimental designs, and key performance indicators;• Developing and implementing stakeholder account management strategies; • Developing tools and resources for market partners to promote and sell energy-efficient products;• Mentoring internal staff;• Hiring and managing external agency team members.

Marketing and Communication Manager, Residential Sector

• Feb 2011 - Sep 2012

I developed and led marketing and communication strategies for NEEA's portfolio of residential mass markets initiatives. This included:• Overseeing development and execution of yearly integrated marketing and media plans, leveraging both new and traditional media channels;• Working with product managers to bring products from concept to full market deployment, ensuring consumer needs are identified and addressed throughout every stage; • Developing objectives for consumer research and program evaluation reports to identify market opportunities and brand strategies; • Managing integrated marketing campaigns and strategies;• Developing and implementing stakeholder account management strategies; • Developing tools and resources for market partners to promote and sell energy-efficient products;• Hiring and managing external (agency) marketing team members.

Marketing Communications Specialist

• Aug 2009 - May 2011

In this position I served as a member of NEEA's Corporate Communications team. My responsibilities included:• Overseeing corporate marketing initiatives;• Developing and managing corporate messaging platforms; • Implementing online and e-marketing strategies;• Ensuring consistent positioning of NEEA’s brand, including helping to conduct a re-branding of NEEA and overseeing the environmental design of its new building interior;• Developing and implementing public relations campaigns; • Maintaining contact management system.

Communications Coordinator

• Apr 2008 - Aug 2009

I assisted the Corporate Communications Marketing Manager in implementing corporate marketing activities including, but not limited to, corporate marketing collateral, public relations campaigns, content development and stakeholder engagement strategies.

Interim Senior Manager, Marketing

• Jan 2016 - Jul 2016

Supervised NEEA's marketing team. This included: • Ensuring the team met its department goals through effective marketing strategy, forecasting and budget management of 15 programs; • Supervising and providing professional development of direct reports; • Managing marketing strategy, implementation and budget for NEEA’s consumer products programs, responsible for ~60% of NEEA’s 2016 energy savings Supervised NEEA's marketing team. This included: • Ensuring the team met its department goals through effective marketing strategy, forecasting and budget management of 15 programs; • Supervising and providing professional development of direct reports; • Managing marketing strategy, implementation and budget for NEEA’s consumer products programs, responsible for ~60% of NEEA’s 2016 energy savings

Design and Account Management

• Mar 2006 - Mar 2007

Bryan Potter Design is a graphic design agency that works with clients across a wide spectrum of industry, from The Komen Foundation and Sierra Club to the Portland Art Museum. My responsibilities at BP Design included account management, design and concept development across a variety of projects ranging from identity, branding, advertising and direct-mail and magazine design. Bryan Potter Design is a graphic design agency that works with clients across a wide spectrum of industry, from The Komen Foundation and Sierra Club to the Portland Art Museum. My responsibilities at BP Design included account management, design and concept development across a variety of projects ranging from identity, branding, advertising and direct-mail and magazine design.

Owner & Marketing Strategist

• Aug 2005 - Mar 2007

Becca Yates Designs specialized in developing corporate brand strategy, ad campaigns and marketing materials for both print and web. Clients included The American Diabetes Association, the Carnegie Endowment for International Peace, Columbia Family Medical Associates, Long & Foster Realty, Mt. Hood Community College and the University of Minnesota. Becca Yates Designs specialized in developing corporate brand strategy, ad campaigns and marketing materials for both print and web. Clients included The American Diabetes Association, the Carnegie Endowment for International Peace, Columbia Family Medical Associates, Long & Foster Realty, Mt. Hood Community College and the University of Minnesota.

Assistant Production Manager

• Jun 2005 - Jul 2006

Foreign Policy (FP) is currently owned by the Washington Post Company, is nationally syndicated on newsstands and reproduced in nine languages abroad. During my tenure, FP won a National Magazine Award for General Excellence. My responsibilities at FP included: • Production management of domestic editions, marketing materials, advertisements, foreign and electronic editions, and all television, print and web syndication materials; • Contract negotiations with freelance artists and photo agencies; • Magazine editorial design; • Website maintenance and web design.

Assistant Editor, Production Manager

• Jul 2003 - Jun 2005

Arms Control Today is a monthly magazine produced by the Arms Control Association, a non-profit global security think tank that works to prohibit the spread of weapons of mass destruction. My responsibilities were with the magazine as well as the Association and included: • Development of all publications and organizational marketing materials, including marketing collateral, advertisements, conference displays, direct-mail campaigns and newsletters; • Content management of website and electronic newsletter; • Membership database maintenance; • Material syndication, copyright requests and subscription coordination.