Group Marketing Specialist

• 2021 - Present

Marketing and Project Coordinator

• May 2017 - 2021

Owner

• Mar 2013 - Present

Digital Marketing and Event Planning

• Nov 2014 - Dec 2016

Responsibilities include generating ideas and assisting with the execution of all marketing and event planning duties. Collaborate with creative, production, and financial departments to meet weekly and monthly deadlines. •Increased online presence, social media traffic and engagement by 50% for the organization. •Developing new innovative social media marketing campaigns to inform, connect and engage with 2,000 members of the organization and members of the community. •Utilizing software such as Adobe Photoshop, and Illustrator to create traditional and digital advertisements for all upcoming events, classes and series held by the organization. •Working dynamically in a team of 5 to create and produce weekly video announcements and musical acts to enhance member experience and increase weekly donations. Show less

Digital Marketing

• Jan 2016 - Mar 2016

•Update company website with meaningful content to increase engagement and lower bounce rate by 20% •Develop new innovative social media marketing campaigns to increase social engagement by 50% among Easter Seals Michigan target market. •Aid in the development of new innovative ideas to implement in the 2nd annual Easter Seals Michigan Color Me Extraordinary fun run to attract and increase attendance by 30% from the previous year. •Utilized software such as Adobe Photoshop, and Word Press to create traditional and digital advertisements for all Ester Seals Michigan upcoming events, programs, and meetings. •Promote Easter Seals events utilizing social media and digital marketing techniques to spread awareness for all Easter Seals Michigan events and programs. •Write press releases and program summaries for upcoming Easter Seals Events and programs for traditional and digital marketing efforts. Show less