Director of Demand Generation

• Jan 2022 - Present

Director, Marketing Automation & Customer Insights

• Oct 2018 - Jan 2022

Introducing the U.S. into one of the smartest kitchen appliances on the market. With 20 incredible functions and over 40,000 professionally tested recipes, create amazing meals on your own, or with a sous chef at your side. Introducing the U.S. into one of the smartest kitchen appliances on the market. With 20 incredible functions and over 40,000 professionally tested recipes, create amazing meals on your own, or with a sous chef at your side.

Director, Demand Gen & Marketing Automation

• Jun 2015 - Oct 2018

Joined the CJ Affiliate division of Conversant to help build the marketing team and continue driving customer acquisition / retention through lead generation. In addition to driving demand generation strategies, I head up CJ's marketing automation programs. With a new content hub coming online, the focus will continue to be on development of genuine and thought provoking ways to communicate with our audience - developing a story that resonates with our clients and prospective clients alike -… Show more Joined the CJ Affiliate division of Conversant to help build the marketing team and continue driving customer acquisition / retention through lead generation. In addition to driving demand generation strategies, I head up CJ's marketing automation programs. With a new content hub coming online, the focus will continue to be on development of genuine and thought provoking ways to communicate with our audience - developing a story that resonates with our clients and prospective clients alike - sharing solutions that build revenue and marketshare. Show less Joined the CJ Affiliate division of Conversant to help build the marketing team and continue driving customer acquisition / retention through lead generation. In addition to driving demand generation strategies, I head up CJ's marketing automation programs. With a new content hub coming online, the focus will continue to be on development of genuine and thought provoking ways to communicate with our audience - developing a story that resonates with our clients and prospective clients alike -… Show more Joined the CJ Affiliate division of Conversant to help build the marketing team and continue driving customer acquisition / retention through lead generation. In addition to driving demand generation strategies, I head up CJ's marketing automation programs. With a new content hub coming online, the focus will continue to be on development of genuine and thought provoking ways to communicate with our audience - developing a story that resonates with our clients and prospective clients alike - sharing solutions that build revenue and marketshare. Show less

Director, Enterprise Marketing

• Aug 2014 - Jun 2015

Driving Customer Acquisition / Retention through Lead Generation, Direct Response & Outbound Communications that are genuine and thought provoking. As a marketer and a consumer, the focus is on developing a story that resonates with our clients and prospective clients alike - sharing solutions that build revenue and marketshare. Driving Customer Acquisition / Retention through Lead Generation, Direct Response & Outbound Communications that are genuine and thought provoking. As a marketer and a consumer, the focus is on developing a story that resonates with our clients and prospective clients alike - sharing solutions that build revenue and marketshare.

Marketing & Sales

• May 2012 - Aug 2014

Solid Terrain Modeling uses patented technology to produce geospatially accurate, physical 3D terrain models that you can touch and hold. A visual and tactile communication tool with proven results, Solid Terrain Models are designed for communicating multi-phased projects and plans to stakeholders of all technical levels. • Forging into new market niches resulting in 25% growth within the residential builder, mining & exhibit design markets • Increased event marketing ROI by over 20%, by… Show more Solid Terrain Modeling uses patented technology to produce geospatially accurate, physical 3D terrain models that you can touch and hold. A visual and tactile communication tool with proven results, Solid Terrain Models are designed for communicating multi-phased projects and plans to stakeholders of all technical levels. • Forging into new market niches resulting in 25% growth within the residential builder, mining & exhibit design markets • Increased event marketing ROI by over 20%, by implementing customer & trend-tracking tools • Managing accounts and clients resulting in a 19% increase in repeat customer business • Leading the SEO program, achieving and maintaining #1-3 placement for last 2 years • Created interactive web program designed to build STM engagement through gps-locating, global factoids & other GIS-oriented media • Successfully launched social media platforms with sustained organic growth • Developed new VAR (Value-Added Reseller) Program designed to provide proactive sales support & extranet tools for our selling partners • Managing strategy, design & launch of upcoming website Show less Solid Terrain Modeling uses patented technology to produce geospatially accurate, physical 3D terrain models that you can touch and hold. A visual and tactile communication tool with proven results, Solid Terrain Models are designed for communicating multi-phased projects and plans to stakeholders of all technical levels. • Forging into new market niches resulting in 25% growth within the residential builder, mining & exhibit design markets • Increased event marketing ROI by over 20%, by… Show more Solid Terrain Modeling uses patented technology to produce geospatially accurate, physical 3D terrain models that you can touch and hold. A visual and tactile communication tool with proven results, Solid Terrain Models are designed for communicating multi-phased projects and plans to stakeholders of all technical levels. • Forging into new market niches resulting in 25% growth within the residential builder, mining & exhibit design markets • Increased event marketing ROI by over 20%, by implementing customer & trend-tracking tools • Managing accounts and clients resulting in a 19% increase in repeat customer business • Leading the SEO program, achieving and maintaining #1-3 placement for last 2 years • Created interactive web program designed to build STM engagement through gps-locating, global factoids & other GIS-oriented media • Successfully launched social media platforms with sustained organic growth • Developed new VAR (Value-Added Reseller) Program designed to provide proactive sales support & extranet tools for our selling partners • Managing strategy, design & launch of upcoming website Show less

Digital Marketing Manager

• 2011 - 2012

Since 1948, WPS has been a family owned business publishing psychological and educational assessments that practitioners trust. WPS products allow Helping Professionals to accurately screen, diagnose, and treat people in need. • Successful product development & launch of rebranded WPS website • Enhancing ecommerce ROI by over 20%, increased per order minimum by 9% • Acquiring 15% new customers via online engagement channels • Managing digital marketing team & consulting… Show more Since 1948, WPS has been a family owned business publishing psychological and educational assessments that practitioners trust. WPS products allow Helping Professionals to accurately screen, diagnose, and treat people in need. • Successful product development & launch of rebranded WPS website • Enhancing ecommerce ROI by over 20%, increased per order minimum by 9% • Acquiring 15% new customers via online engagement channels • Managing digital marketing team & consulting partners • Digital strategy and cross-departmental coordination • Social media marketing strategy & execution Show less Since 1948, WPS has been a family owned business publishing psychological and educational assessments that practitioners trust. WPS products allow Helping Professionals to accurately screen, diagnose, and treat people in need. • Successful product development & launch of rebranded WPS website • Enhancing ecommerce ROI by over 20%, increased per order minimum by 9% • Acquiring 15% new customers via online engagement channels • Managing digital marketing team & consulting… Show more Since 1948, WPS has been a family owned business publishing psychological and educational assessments that practitioners trust. WPS products allow Helping Professionals to accurately screen, diagnose, and treat people in need. • Successful product development & launch of rebranded WPS website • Enhancing ecommerce ROI by over 20%, increased per order minimum by 9% • Acquiring 15% new customers via online engagement channels • Managing digital marketing team & consulting partners • Digital strategy and cross-departmental coordination • Social media marketing strategy & execution Show less

Web Services Manager

• 2010 - 2011

Row 44 offers broadband WiFi service over satellite on commercial airlines. Row 44 is one of only two developers of broadband WiFi in the commercial airline market. • Led development and management of a formalized account and program management group that successfully retained and developed some of the largest airlines, including Southwest Airlines, United Airlines, and Norwegian Air • Led branding, marketing, partner relations, & web services resulting in a 30% increase in revenue within… Show more Row 44 offers broadband WiFi service over satellite on commercial airlines. Row 44 is one of only two developers of broadband WiFi in the commercial airline market. • Led development and management of a formalized account and program management group that successfully retained and developed some of the largest airlines, including Southwest Airlines, United Airlines, and Norwegian Air • Led branding, marketing, partner relations, & web services resulting in a 30% increase in revenue within 12 months • Developed an in-flight web-based ecommerce platform and the acquisition of industry leading partners such as SkyMall, BestBuy, Golfsmith, & more • Led all testing & enhancements for inflight ecommerce platform to ensure device compatibility, resulting in a 100% success rate with all new customers Show less Row 44 offers broadband WiFi service over satellite on commercial airlines. Row 44 is one of only two developers of broadband WiFi in the commercial airline market. • Led development and management of a formalized account and program management group that successfully retained and developed some of the largest airlines, including Southwest Airlines, United Airlines, and Norwegian Air • Led branding, marketing, partner relations, & web services resulting in a 30% increase in revenue within… Show more Row 44 offers broadband WiFi service over satellite on commercial airlines. Row 44 is one of only two developers of broadband WiFi in the commercial airline market. • Led development and management of a formalized account and program management group that successfully retained and developed some of the largest airlines, including Southwest Airlines, United Airlines, and Norwegian Air • Led branding, marketing, partner relations, & web services resulting in a 30% increase in revenue within 12 months • Developed an in-flight web-based ecommerce platform and the acquisition of industry leading partners such as SkyMall, BestBuy, Golfsmith, & more • Led all testing & enhancements for inflight ecommerce platform to ensure device compatibility, resulting in a 100% success rate with all new customers Show less

Sr. Marketing Manager

• 2008 - 2010

lynda.com is the leading online learning company dedicated to helping people learn software, business, and design skills to achieve personal and professional goals. • Responsible for strategic brand, marketing plan & execution including print, direct email & eMarketing (PPC, SEO, Organic & Paid search, etc.) campaigns • Co-managed results-oriented online marketing strategy through landing page optimization, AB Testing, heatmapping, keyword & Google Adword implementation • Team Lead… Show more lynda.com is the leading online learning company dedicated to helping people learn software, business, and design skills to achieve personal and professional goals. • Responsible for strategic brand, marketing plan & execution including print, direct email & eMarketing (PPC, SEO, Organic & Paid search, etc.) campaigns • Co-managed results-oriented online marketing strategy through landing page optimization, AB Testing, heatmapping, keyword & Google Adword implementation • Team Lead on re-design of web site user-interface that enhanced customer experience resulting in 23% lift in revenue over 1 year period • Responsible for “agency-style” team management & annual marketing budget of $2.4M Show less lynda.com is the leading online learning company dedicated to helping people learn software, business, and design skills to achieve personal and professional goals. • Responsible for strategic brand, marketing plan & execution including print, direct email & eMarketing (PPC, SEO, Organic & Paid search, etc.) campaigns • Co-managed results-oriented online marketing strategy through landing page optimization, AB Testing, heatmapping, keyword & Google Adword implementation • Team Lead… Show more lynda.com is the leading online learning company dedicated to helping people learn software, business, and design skills to achieve personal and professional goals. • Responsible for strategic brand, marketing plan & execution including print, direct email & eMarketing (PPC, SEO, Organic & Paid search, etc.) campaigns • Co-managed results-oriented online marketing strategy through landing page optimization, AB Testing, heatmapping, keyword & Google Adword implementation • Team Lead on re-design of web site user-interface that enhanced customer experience resulting in 23% lift in revenue over 1 year period • Responsible for “agency-style” team management & annual marketing budget of $2.4M Show less

Director, Marketing

• 2007 - 2008

• Responsible for marketing strategy & execution for 5 annual conferences, including print, direct email & engagement campaigns (Outbound promos & Organic search) • Managed development & execution of national & regional PR strategy building on established name & reputation • Responsible for team management & annual marketing budget of $1.2M • Increased tradeshow attendance by 18%, increased educational attendance by 11% in 1 year • Established infrastructure & cultivated… Show more • Responsible for marketing strategy & execution for 5 annual conferences, including print, direct email & engagement campaigns (Outbound promos & Organic search) • Managed development & execution of national & regional PR strategy building on established name & reputation • Responsible for team management & annual marketing budget of $1.2M • Increased tradeshow attendance by 18%, increased educational attendance by 11% in 1 year • Established infrastructure & cultivated network of external vendors including creative resources, graphic design, PR & environmental graphic agencies - resulting in highly collaborative program development & attendee satisfaction • Designed new user-friendly web site interface to increase attendance & brand recognition within residential construction industry • Received “2007 Creativity Awards” for environmental graphics & print ad campaign. Show less • Responsible for marketing strategy & execution for 5 annual conferences, including print, direct email & engagement campaigns (Outbound promos & Organic search) • Managed development & execution of national & regional PR strategy building on established name & reputation • Responsible for team management & annual marketing budget of $1.2M • Increased tradeshow attendance by 18%, increased educational attendance by 11% in 1 year • Established infrastructure & cultivated… Show more • Responsible for marketing strategy & execution for 5 annual conferences, including print, direct email & engagement campaigns (Outbound promos & Organic search) • Managed development & execution of national & regional PR strategy building on established name & reputation • Responsible for team management & annual marketing budget of $1.2M • Increased tradeshow attendance by 18%, increased educational attendance by 11% in 1 year • Established infrastructure & cultivated network of external vendors including creative resources, graphic design, PR & environmental graphic agencies - resulting in highly collaborative program development & attendee satisfaction • Designed new user-friendly web site interface to increase attendance & brand recognition within residential construction industry • Received “2007 Creativity Awards” for environmental graphics & print ad campaign. Show less

VP, Event Marketing

• 2003 - 2006

• Managed corporate team with a total of 500+ events annually, from creative concept & branding strategies through event completion - consistently attaining the highest ROI results • Responsible for annual event marketing budget of $9.2M • Created annual strategic plan for all event-related brand equity and lead generation campaigns • Developed infrastructure & built trend-tracking for all event marketing campaigns • Received highest customer satisfaction ratings with a score… Show more • Managed corporate team with a total of 500+ events annually, from creative concept & branding strategies through event completion - consistently attaining the highest ROI results • Responsible for annual event marketing budget of $9.2M • Created annual strategic plan for all event-related brand equity and lead generation campaigns • Developed infrastructure & built trend-tracking for all event marketing campaigns • Received highest customer satisfaction ratings with a score of 4.6 of possible 5.0 on department-wide ranking from C-level executives Show less • Managed corporate team with a total of 500+ events annually, from creative concept & branding strategies through event completion - consistently attaining the highest ROI results • Responsible for annual event marketing budget of $9.2M • Created annual strategic plan for all event-related brand equity and lead generation campaigns • Developed infrastructure & built trend-tracking for all event marketing campaigns • Received highest customer satisfaction ratings with a score… Show more • Managed corporate team with a total of 500+ events annually, from creative concept & branding strategies through event completion - consistently attaining the highest ROI results • Responsible for annual event marketing budget of $9.2M • Created annual strategic plan for all event-related brand equity and lead generation campaigns • Developed infrastructure & built trend-tracking for all event marketing campaigns • Received highest customer satisfaction ratings with a score of 4.6 of possible 5.0 on department-wide ranking from C-level executives Show less

Sr. Marketing Manager

• 2002 - 2003

• Responsible for annual event marketing budget of $4.2M • Created brand strategy & lead generation campaigns resulting in 19% more traffic • Developed & launched successful B2B ad campaign highlighting top tier FNIS clients • Increased revenue channels by introducing new sectors of real estate industry to FNIS' capabilities • Responsible for annual event marketing budget of $4.2M • Created brand strategy & lead generation campaigns resulting in 19% more traffic • Developed & launched successful B2B ad campaign highlighting top tier FNIS clients • Increased revenue channels by introducing new sectors of real estate industry to FNIS' capabilities

Director, Event Marketing

• 2001 - 2003

(Formerly Homestore.com) • Managed all events for three corporate divisions, a total of 30 events annually, from creative concept & branding strategies through show completion • Managed design & implementation of industry recognized, award winning tradeshow exhibit designed & built under 6 week time constraint • Responsible for annual events budget of $3.5M • Collaborated on direct email campaign development & targeted market tracking for increased sales conversions at each event… Show more (Formerly Homestore.com) • Managed all events for three corporate divisions, a total of 30 events annually, from creative concept & branding strategies through show completion • Managed design & implementation of industry recognized, award winning tradeshow exhibit designed & built under 6 week time constraint • Responsible for annual events budget of $3.5M • Collaborated on direct email campaign development & targeted market tracking for increased sales conversions at each event using in-house metrics tools • Increased total sales closed at tradeshows by 10x or $600,000 through enhanced exhibit workflow in collaboration with business partners • Managed team to oversee & automate 200 smaller sales events annually • Reduced tradeshow expenditures by over $900,000 in 2001 & $1.5M in 2002 • Implemented ROI tracking procedures for analyzing event participation • Created & refined processes for business development & cost efficiency Show less (Formerly Homestore.com) • Managed all events for three corporate divisions, a total of 30 events annually, from creative concept & branding strategies through show completion • Managed design & implementation of industry recognized, award winning tradeshow exhibit designed & built under 6 week time constraint • Responsible for annual events budget of $3.5M • Collaborated on direct email campaign development & targeted market tracking for increased sales conversions at each event… Show more (Formerly Homestore.com) • Managed all events for three corporate divisions, a total of 30 events annually, from creative concept & branding strategies through show completion • Managed design & implementation of industry recognized, award winning tradeshow exhibit designed & built under 6 week time constraint • Responsible for annual events budget of $3.5M • Collaborated on direct email campaign development & targeted market tracking for increased sales conversions at each event using in-house metrics tools • Increased total sales closed at tradeshows by 10x or $600,000 through enhanced exhibit workflow in collaboration with business partners • Managed team to oversee & automate 200 smaller sales events annually • Reduced tradeshow expenditures by over $900,000 in 2001 & $1.5M in 2002 • Implemented ROI tracking procedures for analyzing event participation • Created & refined processes for business development & cost efficiency Show less

Manager, Online Tradeshows

• 2000 - 2001

Aprisa was an angel round start-up that emassed the largest database of semiconductor and processor parts and providers. - Managed 1st generation web-based trade shows for the chipset and processor industry. - Led team of graphic designers, UX and program developers. - Built Sponsorship programs to fund virtual events. Aprisa was an angel round start-up that emassed the largest database of semiconductor and processor parts and providers. - Managed 1st generation web-based trade shows for the chipset and processor industry. - Led team of graphic designers, UX and program developers. - Built Sponsorship programs to fund virtual events.

Marketing/Sales Program Specialist

• 1998 - 2000

- Branding and creative service support of wide-area network access products that support a variety of integrated voice and data network applications. - Managing service provider and enterprise customer networks and programs. - Liaison across marketing and sales teams for development of effective sales presentations and materials. - Branding and creative service support of wide-area network access products that support a variety of integrated voice and data network applications. - Managing service provider and enterprise customer networks and programs. - Liaison across marketing and sales teams for development of effective sales presentations and materials.

Int'l Marketing & Sales

• 1993 - 1998

- Provided Testing Software and Applications for the Printer, Facsimile and IEEE industries. - Established Int'l markets and managed network of global distributors and partners. - Managed Demand Gen efforts across EU, APAC and the Middle East. - Provided Testing Software and Applications for the Printer, Facsimile and IEEE industries. - Established Int'l markets and managed network of global distributors and partners. - Managed Demand Gen efforts across EU, APAC and the Middle East.

Sales Representative

• 1991 - 1993

- Expanded WindowMaster marketshare in the Southern and Central Coast region of California. - Built relationships across the architect, builder and material supply chains. - Managed account growth and retention. - Expanded WindowMaster marketshare in the Southern and Central Coast region of California. - Built relationships across the architect, builder and material supply chains. - Managed account growth and retention.

Sales Representative

• 1989 - 1991

- Expanded marketshare in the Southern and Central Coast region of California with focus on Central Coast market. - Built relationships across the architect, builder and material supply chains. - Managed account growth and retention using a "push-pull" philosophy of delivering qualified leads to our builder and supply chain partners. - Expanded marketshare in the Southern and Central Coast region of California with focus on Central Coast market. - Built relationships across the architect, builder and material supply chains. - Managed account growth and retention using a "push-pull" philosophy of delivering qualified leads to our builder and supply chain partners.

Inside Sales Representative

• 1983 - 1989

- Developed and managed client accounts, growing a loyal customer-base that included: TOLD Construction, Oltmans, Dinwiddie, Warmington Homes, and more. - Managed residential and commercial plan review and "take-offs." - Assisted with inventory and shop services management. - Focused on client retention by creating loyalty-based buying programs. - Developed and managed client accounts, growing a loyal customer-base that included: TOLD Construction, Oltmans, Dinwiddie, Warmington Homes, and more. - Managed residential and commercial plan review and "take-offs." - Assisted with inventory and shop services management. - Focused on client retention by creating loyalty-based buying programs.