Experience

Môre

• Brazil
• Business Consulting and Services
• 100 - 200 Employee

• Business Associate

  • Jun 2023 - Present

  Somos uma gestora de gente talentosa especializada na concepção, criação, desenvolvimento e evolução de produtos e serviços digitais. Temos 3 linhas de atuação: • Môre Studio: consultoria estratégica em transformação digital, design e tech. • Môre Squads: estruturamos times multidisciplinares, 100% dedicados a apoiar a aceleração de estratégias, canais, produtos e serviços digitais de nossos clientes. • Môre Educação: braço educacional para formar e acelerar capacidades habilidades necessárias na nova economia digital. Acreditamos nas pessoas como o grande motor da transformação digital e existimos para amplificar talentos no mercado de UX Design & Tech, apoiando grandes empresas nessa jornada até o amanhã. São nossos clientes empresas admiráveis, como Smiles, Dasa, Samsung, CVC Corp, Pfizer, Marisa, MSD e Banco Carrefour. Em pouco mais de 3 anos de história, já somos uma empresa com mais de 200 pessoas talentosas (nossas e nossos amôres) trabalhando remotamente em 58 cidades pelo Brasil. Na Môre criamos futuros possíveis. Show less



TrafficGuard

• Australia
• Technology, Information and Internet
• 1 - 100 Employee

• Latam VP

  • Oct 2021 - Jun 2023

  TrafficGuard is the core solution of Australian listed company, Adveritas (ASX:AV1) and detects, mitigates and reports on digital ad fraud before it hits the advertising budget. Three formidable layers of protection surgically remove both general invalid traffic (GIVT) and sophisticated invalid traffic (SIVT) to ensure that digital advertising results in real engagement. TrafficGuard's real-time fraud prevention keeps traffic clean, increases reach by allowing you to safely access new traffic sources, and drives return on ad spend. TrafficGuard is a Google verification partner and has multiple integrations that enable the protection of ad spend for leading global businesses including unicorns like Rappi and GoJek; mobile ad agencies, banks as Banco Neon and eCommerce giants. As Regional VP I am responsible for commercial initiatives and clients management in Latam region. Show less



Comscore, Inc.

• United States
• Technology, Information and Internet
• 700 & Above Employee

• Managing Director, Brazil

  • Jan 2019 - Oct 2021

  Comscore is the global leader of audience measurement and a trusted partner for planning, transaction and evaluating media across platforms. With transformative data science and vast audience insights across digital, we are a powerful third-party source for reliable measurement of cross-platform audiences.As Managing Director for Brazil, I am responsible for Sales, Client Insights and Back Office teams, dealing with associations and clients such as agencies, publishers, brands, government and technology locally and regionally, leading initiative in audience measurement, data analytics, social media, programmatic, data protection as well as custom projects. Show less

• Enterprise Sales Director

  • Nov 2014 - Dec 2018

  As Enterprise Sales Director I was responsible for the relationship with players of the media advertising and programmatic market such as AdNetworks, DMPs, DSPs, AdServers, Business Intelligence, Trading Desk, Social Media, etc. and companies such as Grupo Globo, Google, R7, Teads, Abril, MediaMath, Samsung, Intel, associations such as IAB, ABA and Abep, partners such Salesforce and Shareablee and Government Entities such as Secom, Cade and EBC.



IAB Brasil

• Brazil
• Technology, Information and Internet
• 1 - 100 Employee

• Committee Member - AdTech

  • Nov 2014 - Dec 2018

  www.iabbrasil.net www.iabbrasil.net



Predicta

• Brazil
• Advertising Services
• 1 - 100 Employee

• Commercial Director

  • Apr 2014 - Sep 2014

  Predicta is one of the most traditional player on the Brazilian digital marketing landscape. On the technology side, Predicta developed plataforms for advertisers such as AdServer, Data Warehouse, Private DMP and integrates all with Melt, a DSP. For publishers, developed a technology for direct and automatic trading between buyers and sellers. On the services side, Predicta delivers web intelligence (based on Google and Adobe Analytics), user experience and Ads operation. - Sales and Client Services - Technology: AdServer, Data Warehouse and DMP, plataform for publishers, Site Apps - Services: Web Intelligence, UX, Ad operations - Main clients: Almap, Africa, Lov, DM9, CuboCC, Gol, CVC, NET Show less



DP6

• Technology, Information and Internet
• 100 - 200 Employee

• Sales Director

  • Aug 2013 - Mar 2014

  The company focus is to improve performance and conversion on the web through third part plataforms as Google Analytics Premium, Adobe Marketing Cloud, Responsys, Scup, Visual IQ, Bime, Optimizely and more. - Sales and back-office teams restructuring; - Development of sales program and initiative along with partners as Google, Adobe, Responsys, Optimizely, Scup and others; - Development of a 12-month commercial plan, defining targets, activities, bonuses, margins, etc.; - Structuring the Marketing and Communication area; - Participating on events and workshops of the partners; - Main clients: Itaú, Vivo, Coca-Cola, Cielo, Porto Seguro, Walmart, Visa, VW, Abril. Show less



MZ Group

• Brazil
• Capital Markets
• 200 - 300 Employee

• Managing Partner - Head of Products and Business Development

  • Jan 2012 - Aug 2013

  MZ Group, founded in 1999, combines capital markets intelligence, global investor targeting, IR technology, corporate governance, media and corporate communication and IR consulting, providing comprehensive programs that successfully build and manage shareholder value. Offices in Sao Paulo, Rio de Janeiro, Atlanta, Beijing, Chicago, Hong Kong, Mumbai, Nova York, San Diego, Sydney, Taipei e Vancouver. Head of Products - Jan/12 - Oct/12 - Management of the products and innovation teams (34 people); - Technology and investor relations products; - Operation turnaround; - Brazil region. Head of the Business Development team - Oct/12 - Aug/13 - Brazil and Latin America region (6 people); - Technology (websites, IR-CRM, webcasts, proxy voting plataform, apps) and Business Intelligence for Investor Relations; - Sales management (CRM Sales Force). Show less



Attitude RP

• Public Relations and Communications Services
• 1 - 100 Employee

• Business Development

  • Apr 2011 - Jan 2012

  MVL is one of the largest Brazilian corporate communications firm and the leader in integrated solutions for dialogue between people and brands - both in traditional and social media. Responsible for the start-up of the new business unit and for preparing the Investor Relations program for a multi-billion IPO (postponed). - development of budget and suppliers; - coordinator of the development of website and CRM tools; - coaching of the support team; - development of annual IR program; - development of partnerships for the client; - development of the IR communication material; - development of the first steps on the merger with MZ Consult (the company bellow) - both companies are now part of @titude Global Group. Show less



MZ Group

• Brazil
• Capital Markets
• 200 - 300 Employee

• Managing Partner - Head of Products and Sales

  • Aug 2010 - Apr 2011

  Responsible for prospecting new clients and markets, relationships with market partners (as banks, law and consulting firms) and identifying new business opportunities.- development of proposals and negotiation of commercial terms;- development of institutional material;- management the consulting team's efforts for new sales in existing customers;- development of new products;- management of business opportunities between global offices;- winner of the "Blind Side 2010 " award, for determination and motivation;- leader of the Commercial and Human Resources Committees 2010/2011. Show less

• Managing Partner - Client Executive

  • Sep 2007 - Jul 2010

  Responsible for providing Investor Relations consulting support for a group of publicly traded and pre-IPO companies (heavy construction, educational, forest, equity, real estate, textile, BPO and energy segments), which includes:- development of the financial corporate communication program (Earnings and Media Releases, presentations, etc);- development of investor targeting and ID studies;- sales of new and existing products and services;- development of corporate and investor relations website;- implementation of new products/projects across different areas (consultancy, technology, corporate communications);- Head of the company’s human resources committee. Show less



AllCine

• São Paulo Area, Brazil

• Managing Director

  • Mar 2005 - Oct 2005

  Responsible for the project and implementation of the company, for the recruitment, training and development of partnerships for bulk buying and sales. Responsible for the project and implementation of the company, for the recruitment, training and development of partnerships for bulk buying and sales.



GPA

• Brazil
• Retail
• 700 & Above Employee

• Buyer / Category Coordinator

  • Aug 2002 - Feb 2005

  Grupo Pão de Açúcar is the largest retailer in Brazil. With gross revenue of R$ 52.681 billion in 2011, the Company operates 1,571 stores in 19 states and in Distrito Federal, with over 2.8 million square meters sales area, approximately 160 thousand employees and 51 distribution centers. - Implementation of new category DVD (disk) in the Grupo Pão de Açúcar; - Development of all suppliers of DVD and accessories; - Responsible for the contract negotiation with suppliers of DVD and photographic film and accessories; - Development of point of purchase actions (trade marketing); - Implementation of the DVD category in www.Extra.com.br site. - Leader of the implementation of Open to Buy (OTB) project for non-food categories; - Responsibility over all category products (around 1.000 SKUs) logistics management from distribution center to more than 500 stores; - Buyer manager of all category products including buying range decisions and volumes; - Provided extensive training and couching for team and stores (merchandise trainings); - Between 2002 and 2004, the DVD annual sales increased from USD 2 million to USD 18 million (from 20th to 1st in the national ranking). Show less



B2W Digital

• Brazil
• Technology, Information and Internet
• 700 & Above Employee

• Buyer / Product Manager - Submarino

  • Feb 2000 - Jul 2002

  B2W is the leading online retail company in Brazil, formed from the merger between Americanas.com and Submarino. - Participation in the start-up of the company (from 20 to 600 employees); - Implementation of the DVD category; - Update and maintenance of the homepage of DVDs; - Buyer manager of the category; - Implementation of the project for Electronics category in the website; - Creation of marketing campaigns on-line; - Management of all the team (marketing, web design, logistics and commercial) to reach targets; - Leader of the Brazilian DVD market in 2002. Show less



The HEINEKEN Company

• Netherlands
• Food and Beverage Services
• 700 & Above Employee

• Full Time Intern - Sales Heineken (Panamco/Femsa)

  • Oct 1999 - Jan 2000

  Support for the national sales team (6 people at that time), developing sales reports and control. Support for the national sales team (6 people at that time), developing sales reports and control.



Unilever

• United Kingdom
• Manufacturing
• 700 & Above Employee

• Full Time Intern - Trade Marketing

  • Jul 1998 - Aug 1999

  Responsible for the control of brand investments in trade marketing. Supported the sales team with retail data and ROI. Responsible for the control of brand investments in trade marketing. Supported the sales team with retail data and ROI.



U.S. Commercial Service

• United States
• International Trade and Development
• 500 - 600 Employee

• Full Time Intern - Business Development

  • Feb 1997 - Jun 1998

  Sales of the trade promotion program (600% growth in one year) and support to the affiliates in market research. Sales of the trade promotion program (600% growth in one year) and support to the affiliates in market research.