Experience

Mirror Digital

• United States
• Technology, Information and Internet
• 1 - 100 Employee

• Publisher and Platform Development

  • Jun 2022 - Present

  Cincinnati, Ohio, United States At Mirror Digital, I am actively involved in executing our company mission of connecting brand messaging to multicultural audiences through multicultural creators in brand suitable environments. • Developing and executing a comprehensive publisher operations strategy that covers onboarding, optimizing for performance and brand suitability, yield management, and revenue growth. • Collaborating closely with the sales and account management teams to identify and onboard strategic… Show more At Mirror Digital, I am actively involved in executing our company mission of connecting brand messaging to multicultural audiences through multicultural creators in brand suitable environments. • Developing and executing a comprehensive publisher operations strategy that covers onboarding, optimizing for performance and brand suitability, yield management, and revenue growth. • Collaborating closely with the sales and account management teams to identify and onboard strategic partners. • Building and nurturing strong relationships with partners, serving as their primary point of contact and strategic advisor, providing support for revenue optimization and operational efficiency. • Working collaboratively with cross-functional teams, proactively identifying opportunities for revenue growth, process improvements, and operational efficiencies, . • Collaborating w/ ad operations to ensure smooth ad serving and campaign execution. Indentifying and troubleshooting technical issues and optimize ad delivery to maximize performance. • Manage prospecting and forecasting our talent roster with a custom-built Hubspot instance. • Staying updated on industry trends, emerging technologies, and regulatory changes that impact publisher operations. I recommend strategies and best practices to adapt to an ever-evolving landscape. Mirror Digital is a next-generation digital media, publishing, and technology company specializing in reaching the fastest-growing U.S. audience - the multicultural market (Asian American, Black, and Latinx communities). We work with clients such as Comcast, Disney Studios, AT&T, General Motors, Amazon, and others to integrate their brand messaging into on-trend websites, in-culture digital video content, real talk podcasts, and authentic content creators. Show less



Stackerdecks

• Founder/CEO

  • Jan 2012 - Present

  Stackerdecks is an application I designed and built that enabled web publishers to transform social media posts into embeddable slideshows, enhancing user engagement metrics such as time on site, pages viewed, and advertising revenue. With Stackerdecks, web publishers can curate and present social media content in an appealing slideshow format. By embedding these slideshows on their websites, publishers can captivate their audience and encourage them to spend more time on the site. This… Show more Stackerdecks is an application I designed and built that enabled web publishers to transform social media posts into embeddable slideshows, enhancing user engagement metrics such as time on site, pages viewed, and advertising revenue. With Stackerdecks, web publishers can curate and present social media content in an appealing slideshow format. By embedding these slideshows on their websites, publishers can captivate their audience and encourage them to spend more time on the site. This increased engagement not only leads to higher page views but also positively impacts advertising revenue by providing more opportunities for ad impressions and interactions. Show less



Organized Lightning

• Founder/CEO

  • Aug 2007 - Nov 2019

  Cincinnati, Ohio Area Organized Lightning was a consultancy founded to provide comprehensive guidance and hands-on support to optimize advertising operations and drive exceptional results to high-traffic publishers including thisis50.com, nfl.com, slacker.com, rantsports.com, and many others. I collaborated closely with the publisher teams to analyze and improve their advertising operations processes. I identified areas for enhancement and implemented streamlined workflows that increased operational… Show more Organized Lightning was a consultancy founded to provide comprehensive guidance and hands-on support to optimize advertising operations and drive exceptional results to high-traffic publishers including thisis50.com, nfl.com, slacker.com, rantsports.com, and many others. I collaborated closely with the publisher teams to analyze and improve their advertising operations processes. I identified areas for enhancement and implemented streamlined workflows that increased operational efficiency. Additionally, I developed and executed advanced targeting strategies to ensure ads reached the most relevant audiences, driving higher engagement and revenue growth. Show less



Revolution

• Marketing Director

  • 2005 - 2007

  Fort Lauderdale, Florida, United States As the Marketing Director for Revolution concert venue in Fort Lauderdale, I lead strategic marketing and creative solutions for a 2000-seat venue. My responsibilities included building and maintaining the venue's web presence, ensuring an engaging online experience for visitors. I also developed an in-house digital signage system to enhance the overall guest experience. Through a strategic partnership with Ticketmaster, I optimized email marketing campaigns, leveraging their platform to… Show more As the Marketing Director for Revolution concert venue in Fort Lauderdale, I lead strategic marketing and creative solutions for a 2000-seat venue. My responsibilities included building and maintaining the venue's web presence, ensuring an engaging online experience for visitors. I also developed an in-house digital signage system to enhance the overall guest experience. Through a strategic partnership with Ticketmaster, I optimized email marketing campaigns, leveraging their platform to drive ticket sales and improve conversion rates. Additionally, I executed targeted social media campaigns, utilizing various platforms to generate buzz, increase brand awareness, and boost ticket sell-through. Overall, my efforts as Marketing Director contributed to the successful launch and ongoing success of the Revolution concert venue, driving ticket sales, and establishing a strong online presence in the competitive entertainment industry. Show less