Jo Moffatt
Brand and Communications at VetnCare- Claim this Profile
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French Elementary proficiency
Topline Score
Bio
Credentials
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Yoga Works Trained Teacher (RYT-200)
YogaWorks, Inc.Jul, 2019- Nov, 2024 -
Professional Certificate in Marketing from CIM
CIM | The Chartered Institute of Marketing
Experience
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VetnCare
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United States
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Non-profit Organizations
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1 - 100 Employee
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Brand and Communications
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Nov 2011 - Present
Responsibilities and achievements include: Conceiving and executing all of VetnCare's marketing strategies and programs. Project managing multiple website builds, appointing and managing external designers and website builders. Responsible for developing brand awareness, optimizing content and generating inbound traffic to VetnCare's websites and social media sites. Designing and managing company blog to provide education and enjoyment to our clients and broadening our online engagement. Researches, writes, edits and coordinates production of a variety of pet health themes. Initiating the development and delivery of a digital communications strategy – establishing social media presence from scratch and applying selective advertising resulting in increasing online audiences. Monitoring company online reputation and responding to all client reviews and ratings. Creating and managing client satisfaction surveys and monitoring client service via initiatives such as recorded calls and secret shoppers. Devising and delivering integrated print/digital communications campaigns. Responsibilities include creative copy writing for collateral, both online and in print; communicating consistent and effective messages. Monitoring and analysis of digital communications outputs to inform future activity, increase efficiency and evaluate ROI. Initiating and delivering PR events and community outreach, ensuring consistency of brand representation and securing media coverage. Show less
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HENRI OGUIKE DANCE COMPANY
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United Kingdom
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Entertainment Providers
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Company and Education Manager
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Apr 2009 - May 2011
Administration management of internationally renowned HODC. Managing company touring budgets, negotiations and contracts. Responsible for initiating and developing new education and community projects in the UK and Europe and identifying and securing new commissioners. Accountable for recruitment, contracting and management of dancers and workshop facilitators. Responsible for monitoring and evaluating all projects and researching possible funding opportunities for new work. Management of the company’s apprenticeship scheme, interns and volunteers and coordinating auditions and the open company classes. Liaising with teachers, group leaders, dance practitioners, venue education departments and local authorities. The delivery of company health and safety, equal opportunities and child protection policies. Show less
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South East Dance
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United Kingdom
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Performing Arts
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1 - 100 Employee
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Office Coordinator and Projects Administrator
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2008 - 2009
Providing a welcoming and professional primary point of contact for South East Dance Agency (SED). Supporting the day-to-day running of the SED offices and maintaining and monitoring general administrative systems. Assistant to the Communications Director and the Financial Officer. Project Administrator for 'Moving Voices' a youth dance programme, assisting the planning and running the project and organising and evaluating dance activities. Acting as an ambassador for SED attending and speaking at regional and national meetings and conferences. Show less
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Education
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2013 - 2014
Chartered Institute of Marketing
Professional Certificate in Marketing, Marketing/Marketing Management, General -
2004 - 2007
De Montfort University
BA Hons, Dance with Theatre Studies -
2002 - 2004
Sussex Downs College - Lewes
Dance, Drama, English (Language and Literature), Dance
Community
