Alfons Mengual Altés
Co-Founder & CMO, Country Manager at DocFarma- Claim this Profile
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Español Native or bilingual proficiency
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Inglés Professional working proficiency
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Catalán Native or bilingual proficiency
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Portugués Elementary proficiency
Topline Score
Bio
Credentials
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Certificación de Adwords
Google AdWords CertifiedMar, 2016- Nov, 2024
Experience
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DocFarma
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Spain
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Software Development
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1 - 100 Employee
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Co-Founder & CMO, Country Manager
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Jan 2021 - Present
Country Manager Portugal (March 2022 - Currently) - Responsible for the launch and development of the company in Portugal leading a team of 11 people. - Definition of the business plan and coordination of the HQ team. - Launch of the website, app and marketing campaigns in Portugal. - Recruitment of pharmacies for the DocFarma network and coordination of the marketing, content, logistics and legal among other departments. CMO/CFO (January 2021 - february 2022) - Creation of marketing, communication and commercial plans (B2C and B2B) and responsible for forming the necessary team to execute them. - Activation of a mix of digital campaigns, trade marketing and affiliate marketing for the acquisition of new users (B2C) combining own advertising actions with the network of pharmacies and partners in the health sector. - B2B commercial tasks and launch of online B2B campaigns. I led a team of 3 people to create a network of more than 70 pharmacies. - Responsible for designing and implementing an integration and onboarding process through CRM that allowed us to maintain a churn lower than projected. - Responsible for creating the business plan and configuring monitoring documents (P&L and treasury), promoting its compliance in other departments and supervising its correct maintenance. Show less
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Digital Health Ecommerce Services SL
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Wellness and Fitness Services
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1 - 100 Employee
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Co-Founder & CMO
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Jan 2017 - Jan 2021
- Leader of a team of 5 people to launch the first network of pharmacies focused on the online sale of non-prescription medicines in Spain. - Creation of the business plan and definition of technical requirements. - Responsible for the creation and execution of online B2C marketing and communication plans. - Definition of innovative campaigns that would allow us to reach our target in a specially regulated environment. I was able to acquire users with a negative CAC, by creating a new integration model for the pharmaceutical industry. - B2B business development in the pharmaceutical industry, reaching more than 15 clients such as Bayer, Sanofi or Nestlé through a unique value proposition in the market that combined marketing agency services with an online platform to improve the ROI of its digital actions. - In-depth interviews and collection of briefings to perform tailored services for each brand/company. Leading a team of 8 marketing and IT people, I was responsible for the execution of multiple projects that transformed the OTC online sales sector in Spain. Show less
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Abaser Reutilización Informática
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Barcelona y alrededores, España
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Analyst
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Apr 2011 - Jan 2019
Family business in which I helped in: -Analysis of marketing campaigns and financial statements. -Implementation of email marketing infrastructure and campaign monitoring. -Copy writting. -Analysis of the market and trends in search of new business opportunities. Family business in which I helped in: -Analysis of marketing campaigns and financial statements. -Implementation of email marketing infrastructure and campaign monitoring. -Copy writting. -Analysis of the market and trends in search of new business opportunities.
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OPTICAVISIO
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Spain
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Retail
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1 - 100 Employee
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Ecommerce & Marketing Manager
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Feb 2015 - Sep 2016
- Responsible for the launch of the online store of a physical chain of six opticians stores. - I led the process to launch the ecommerce, from scratch, within 40 days. - Definition of the business plan and creation of a team of 5 people (IT, design and operations). - Launch and optimization of digital marketing campaigns (Google Ads, Shopping, Meta and Twitter) focused on performance. - Coordination of influencers and organization of events. - Definition of workflows and coordination of teams to integrate the new digital operations in the traditional business. Show less
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CaixaBank
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Spain
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Banking
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700 & Above Employee
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Sales Product Manager (CaixaBank Digital Business)
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Sep 2015 - Mar 2016
- Responsible for sales in Pension Plans and Savings-Life Insurance marketed by CaixaBank in digital channels, leading a transversal team of eight people and reporting to the team manager and director of the entity. - Creation of the marketing plan and responsible for the correct execution of online marketing campaigns to encourage the use of the channel. - Analysis of results to maximize the ROI of the assigned budget, generating more sales with less investment compared to the previous period. - Proposal, planning and validation of new web projects coordinating the internal IT, BI, Portals and UX teams as well as external providers to improve the functionalities and performance of the digital channel. Show less
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MeQuedoUno
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Spain
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Online and Mail Order Retail
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1 - 100 Employee
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Online (SEM-SEO) & Email Marketing
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Sep 2011 - Jan 2015
Email Marketing Manager (February 2013 - January 2015) - Responsible for the definition, execution and optimization of email marketing campaigns leading a team of 6 people between Spain and Mexico, reporting directly to the CEO. - I generated between 20K and 75K unique visitors/day by sending up to 1M daily emails; email marketing became the company's main source of income. - Supervision and validation of IT projects, purchases and content to align the actions of each department with business objectives. - Proposal and validation of projects in the BI department. Application of economic criteria, definition of KPIs and dashboards to improve decision-making based on real-time data to better understand the customer journey and optimize both advertising campaigns and the website. Online Marketing Internship (September 2011 - January 2013) - Member of a team of 5 people dedicated to the creation, monitoring and optimization of search and display campaigns in Google Ads and Meta with a budget of more than €1M per year. - Responsible for the creation and optimization of Meta campaigns in Spain and Mexico. - Writing and optimization of ads and landings designed as lead magnets to capture emails. - Creation of sales reports on return on investment, conversion and recurrence for the optimization of the online marketing budget in campaigns in Spain, Mexico and Brazil. Show less
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Education
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2008 - 2014
Universitat de Barcelona
Licentiate degree, Economics -
2014 - 2014
University of Pennsylvania - The Wharton School
Introduction to Marketing - Coursera, Marketing -
2006 - 2008
CIC
Bachillerato, Tecnológico y Científico
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