Experience

Sorsera (Latvija)

• Latvia
• IT Services and IT Consulting
• 1 - 100 Employee

• Product Marketing Manager

  • Nov 2022 - Present



Lietus | darba vides pārmaiņu partneri

• Latvia
• Business Consulting and Services
• 1 - 100 Employee

• Chief Marketing Officer & Graphic Designer

  • Aug 2022 - Oct 2022

  Content Development & Design: • Played a crucial role in content development, design, and brand project management; • Revitalized brand identity to align with the company's vision and objectives. Marketing & Social Media: • Directed marketing and social media strategies for optimized growth; • Contributed to the creation of marketing materials for “If P&C Insurance Company Ltd.” etc. Research & Data Analysis: • Conducted interviews with over 20 HR Managers from… Show more Content Development & Design: • Played a crucial role in content development, design, and brand project management; • Revitalized brand identity to align with the company's vision and objectives. Marketing & Social Media: • Directed marketing and social media strategies for optimized growth; • Contributed to the creation of marketing materials for “If P&C Insurance Company Ltd.” etc. Research & Data Analysis: • Conducted interviews with over 20 HR Managers from brands such as Lokalise, Ubiquiti, etc., followed by data analysis and a structured presentation on workplace culture and post-COVID-19 trends. Show less



Roibox

• Latvia
• Advertising Services
• 1 - 100 Employee

• Executive Assistant

  • Apr 2021 - Dec 2021

  Riga, Latvia Management & Collaboration: • Participated in key projects; • Assisted the Executive, Marketing, Sales, and Design teams with various tasks; • Collaborated with the UX/UI designer and Project Manager to create a user-friendly webpage. Social Media & Content Strategy: • Developed a strategy for social media platforms; • Coordinated content with the Sales and Marketing teams. Problem-solving & Office Operations: • Solved problems arising in the daily work… Show more Management & Collaboration: • Participated in key projects; • Assisted the Executive, Marketing, Sales, and Design teams with various tasks; • Collaborated with the UX/UI designer and Project Manager to create a user-friendly webpage. Social Media & Content Strategy: • Developed a strategy for social media platforms; • Coordinated content with the Sales and Marketing teams. Problem-solving & Office Operations: • Solved problems arising in the daily work environment; • Stayed informed about all happenings within the organization; • Coordinated office and departmental operations; • Managed and tracked office supplies and equipment; • Created an in-house file structure and database. Human Resources (HR): • Developed and monitored overall HR strategies, systems, and procedures; • Ensured paperwork for new hires and interns was completed and processed; • Created onboarding processes. Invoicing Support: • Collected and processed data to ensure accurate customer invoicing; • Supported project managers regarding invoicing issues; • Investigated invoicing discrepancies and made necessary corrections in accounting. Show less



Crème de la Crème Haute Parfumerie

• Lithuania
• Retail
• 1 - 100 Employee

• Store Manager at S/C Alfa

  • Feb 2020 - Jul 2020

  Riga, Latvia Sales Team Management: • Set an example for the sales team by acting as a role model and consistently upholding company values. • Recruited, trained, and developed store team for optimal performance. • Provided quality control over concepts and projects. • Monitored sales goals and budgets to optimize profit. Operations & Administration: • Planned staff schedules to meet business needs and maximize profitability. • Maintained safety, security, and administrative… Show more Sales Team Management: • Set an example for the sales team by acting as a role model and consistently upholding company values. • Recruited, trained, and developed store team for optimal performance. • Provided quality control over concepts and projects. • Monitored sales goals and budgets to optimize profit. Operations & Administration: • Planned staff schedules to meet business needs and maximize profitability. • Maintained safety, security, and administrative routines consistently. • Submitted weekly reports to the main office in Lithuania. • Addressed problems in the daily work environment efficiently while finding solutions. • Regularly coordinated store regulations, promotional material placement, and Covid pandemic restrictions with the Alfa shopping centre manager. Customer Service & Store Presentation: • Ensured excellent customer service across the sales floor, phone interactions, and cash desk transactions. • Displayed products according to company guidelines, promotional activities, and seasonal trends. Professional Development & Training: • Regularly attended training sessions, including Frederic Malle, Diptyque, Maison Francis Kurkdjian, Frapin, Les Eaux Primordiales, Miriamquevedo, Naomi Goodsir, Omorovicza, Opificio Emiliano, Orto Parisi, By Terry, etc.

• Sales Consultant at S/C Akropole

  • May 2019 - Jul 2020

  Riga, Latvia



Semarah Hotels

• Latvia
• Hospitality
• 1 - 100 Employee

• SPA Specialist at Hedonic SPA [Grand Poet Hotel]

  • Mar 2019 - Jun 2019

  Riga, Latvia • Five-star SPA treatment development for face and body procedures with brands such as MOSS of the ISLES and EviDenS de Beauté.



Četras Sezonas; AMSMEDIA SIA

• Journalist & Content Creator

  • Jun 2018 - Sep 2018

  Riga, Latvia Interviews & Collaboration: • Organized and hosted interviews with renowned personalities in Latvia, including Signe Meirāne, Aigars Ruņģis, Sindija Vilde, Ketija Karlsone, Artūrs Strautiņš, Inga Purava, etc. Writing & Content Creation: • Authored informative and educational articles for leading publications such as “Četras Sezonas” and “Bistro”; • Crafted engaging ad copy for clients like “Sky” and “Lido”; • Developed captivating content for the website and social media… Show more Interviews & Collaboration: • Organized and hosted interviews with renowned personalities in Latvia, including Signe Meirāne, Aigars Ruņģis, Sindija Vilde, Ketija Karlsone, Artūrs Strautiņš, Inga Purava, etc. Writing & Content Creation: • Authored informative and educational articles for leading publications such as “Četras Sezonas” and “Bistro”; • Crafted engaging ad copy for clients like “Sky” and “Lido”; • Developed captivating content for the website and social media platforms to drive audience engagement; • Produced compelling content for the online store to improve product presentation. Research & Analysis: • Conducted extensive research and analysis to gather relevant information. Show less



Valmiermuizas alus SIA

• Manufacturing
• 1 - 100 Employee

• Brand & Marketing Manager

  • May 2018 - Jun 2018

  Sigulda, Latvia Project Management, Design & Collaboration: • Created the Valmiermuiža Beer Embassy in Sigulda from scratch, in partnership with Valmiermuiža’s leading team, the Sigulda city council, designers, Asketic brand design studio, and builders. • Collaborated with the leading team and designers on menu assortment development, content creation, and design to deliver an exceptional dining experience. • Led creative sessions for project kick-offs. • Managed multiple projects from concept… Show more Project Management, Design & Collaboration: • Created the Valmiermuiža Beer Embassy in Sigulda from scratch, in partnership with Valmiermuiža’s leading team, the Sigulda city council, designers, Asketic brand design studio, and builders. • Collaborated with the leading team and designers on menu assortment development, content creation, and design to deliver an exceptional dining experience. • Led creative sessions for project kick-offs. • Managed multiple projects from concept through completion. • Established creative direction within the company. • Designed stylish and functional apparel for waiters in partnership with industry specialists. Marketing & Branding: • Developed and executed integrated marketing campaigns encompassing social media, SEO and copywriting to enhance brand visibility. • Crafted a comprehensive hospitality-brand book for the Valmiermuiža Beer Embassy in Sigulda to establish brand identity and values. Event Management & Hospitality: • Spearheaded event management and deployment by coordinating logistics, social media announcements, organizing photographers, and creating waiter schedules. Human Resources (HR): • Managed HR's entire end-to-end cycle recruiting to build a high-performing team. Partnerships & Networking: • Fostered strong working relationships with designers, freelancers, photographers, and other creative professionals. Show less



Liga Nature SPA

• Latvia
• Personal Care Product Manufacturing
• 1 - 100 Employee

• Assistant SPA Manager

  • Jan 2018 - Mar 2018

  Valmiera, Latvia • Tested the company website for both content and functionality quality, enhancing user-friendliness. • Conducted extensive market and competitor analysis to identify growth opportunities. • Generated reports on new products based on user feedback and suggestions, contributing to product development. • Decorated the spa maisonette, creating a welcoming atmosphere for clients. • Managed stock and brand material inventory efficiently. • Implemented customer service improvements… Show more • Tested the company website for both content and functionality quality, enhancing user-friendliness. • Conducted extensive market and competitor analysis to identify growth opportunities. • Generated reports on new products based on user feedback and suggestions, contributing to product development. • Decorated the spa maisonette, creating a welcoming atmosphere for clients. • Managed stock and brand material inventory efficiently. • Implemented customer service improvements based on client feedback, leading to increased satisfaction rates. • Coordinated visual content for promotional campaigns for main products. Show less



Valmiermuizas alus SIA

• Manufacturing
• 1 - 100 Employee

• Marketing & Public Relations Specialist

  • Sep 2014 - Aug 2015

  Valmiermuiža, Latvia Project Management & Branding: • Managed and organized the development of branding elements such as labels, packaging, promotional materials, postcards, and bags. • Generated several concepts for each campaign or project. • Managed the end-to-end development of personalized corporate products, overseeing tasks such as offer creation, communication, pricing, invoice generation, design collaboration, production, packaging, and dispatch. • Coordinated all communication for… Show more Project Management & Branding: • Managed and organized the development of branding elements such as labels, packaging, promotional materials, postcards, and bags. • Generated several concepts for each campaign or project. • Managed the end-to-end development of personalized corporate products, overseeing tasks such as offer creation, communication, pricing, invoice generation, design collaboration, production, packaging, and dispatch. • Coordinated all communication for collaborative events and ensured timely product delivery. Product Development & Launch: • Brainstormed ideas for marketing campaigns, events, and new flavours. • Organized product photography and created brand materials for launch events. • Created new product descriptions. • Presented and merchandised new products; generated reports on customer feedback and suggestions. Content Creation & Copywriting: • Managed daily social media activities, webpage updates, and email marketing for all of Valmiermuiža's social media profiles. • Created content for all marketing and branding materials. • Photography and content development. Public Relations: • Prepared press releases and arranged brand owner interviews for mass media, as well as made public relations phone calls. Market Research & Analysis: • Conducted market research and performed Google Analytics analysis. Collaboration & Teamwork: • Worked side by side with Aigars Ruņģis, the brand team, laboratory department, sales and delivery team, accounting department, brewers, and packaging team, as well as the managers of Valmiermuiža's Beer Embassies in Valmiermuiža, Riga, and Tallinn. • Worked with designers, freelancers, and photographers. • Organized events in Valmiermuiza and Riga with the marketing team. Show less