Marketing Analytics Manager

• Nov 2019 - Present

Focused on nonprofits and K-12 schools, Lumaverse connects technologies that solve volunteer, member, event and fundraising management challenges as well as meet complex scheduling and course registration needs. By using Lumaverse solutions, organizations can more easily communicate with, understand, and engage the people in their networks. Lumaverse Technologies is comprised of SignUpGenius, NonProfitEasy, TimeTap, Fundly, Membership Toolkit, AtoZConnect, Learning Stream and GoSignMeUp. Focused on nonprofits and K-12 schools, Lumaverse connects technologies that solve volunteer, member, event and fundraising management challenges as well as meet complex scheduling and course registration needs. By using Lumaverse solutions, organizations can more easily communicate with, understand, and engage the people in their networks. Lumaverse Technologies is comprised of SignUpGenius, NonProfitEasy, TimeTap, Fundly, Membership Toolkit, AtoZConnect, Learning Stream and GoSignMeUp.

Owner

• Sep 2017 - Present

Perform Growth is a distributed digital marketing agency that helps businesses grow through data-driven digital marketing. 🎥 Highlights: ✓ Hired & managed a distributed team of 6 to handle all client digital marketing needs, including paid social, SEM, SEO, CRO, social media, graphic design, web development, and digital measurement ✓ Decreased a client's Google Ads customer acquisition cost (CAC) by 25% ✓ Developed & implemented client marketing strategy, resulting in a 64% YoY revenue growth and a 50% decrease in CAC ✓ Assisted in the demand generation campaign setup and optimization for an enterprise data visualization startup Show less

Investor & Advisor

• Aug 2019 - Present

Digital Marketing Strategist

• Oct 2018 - Oct 2019

Rize builds customer-centric financial applications for fintechs, incumbents, and non-financial brands. Our patent-pending Synthetic Account technology seamlessly integrates checking, saving, and individual brokerage into one flexible platform. 🎥 Highlights: ✓ Helped develop the digital marketing strategy and funnels that generated a pre-launch list of 12k+ emails ✓ Developed & optimized paid and organic campaigns across Facebook, Pinterest, Google, and email to hit our target CPA of less than $3/email ✓ Developed & implemented digital measurement strategy for 3 separate web properties utilizing Google Analytics, Google Tag Manager, & Mixpanel ✓ Led all technical marketing initiatives, including in-app events for transactional emails (Customer.io), first time user experience emails (Customer.io), iOS Store attribution & deep linking (Branch.io), and in-app Facebook measurement ✓ Acted as the technical liaison between the Growth & Product teams Show less

Director of Product

• Jul 2016 - Sep 2017

Core was an ecommerce technology startup with a mission to help marketing and operation teams work more efficiently. 🎥 Highlights: ✓ Led team of 6 to design & develop a drag-and-drop ecommerce automation platform ✓ Led product beta launch and testing Core was an ecommerce technology startup with a mission to help marketing and operation teams work more efficiently. 🎥 Highlights: ✓ Led team of 6 to design & develop a drag-and-drop ecommerce automation platform ✓ Led product beta launch and testing

Co-Founder

• Jun 2014 - Jul 2016

202strong is a boutique gym with two locations in the Washington, DC Metro area. 🎥 Highlights: ✓ Developed & implemented marketing and sales strategy, utilizing PPC, content, SEO, partnerships, and direct mail to facilitate an average 40% MoM revenue growth for 15 months 202strong is a boutique gym with two locations in the Washington, DC Metro area. 🎥 Highlights: ✓ Developed & implemented marketing and sales strategy, utilizing PPC, content, SEO, partnerships, and direct mail to facilitate an average 40% MoM revenue growth for 15 months

Head Coach & General Manager

• Jan 2010 - Nov 2014

CrossFit DoneRight was a boutique CrossFit gym located in Rockville, MD. 🎥 Highlights: ✓ Developed & implemented the inbound marketing strategy with a focus on blogging and email marketing ✓ Helped grow annual recurring revenue from $120k to $400k+ in 3 years CrossFit DoneRight was a boutique CrossFit gym located in Rockville, MD. 🎥 Highlights: ✓ Developed & implemented the inbound marketing strategy with a focus on blogging and email marketing ✓ Helped grow annual recurring revenue from $120k to $400k+ in 3 years