Ecommerce Performance Marketing Manager

• Dec 2022 - Present

-Create and implement measurement systems to monitor content performance -Develop budgets and produce periodic reporting -Monitor web analytics and internal data and own weekly, monthly, quarterly and annual targets and KPIs -Analyse conversion metrics and make recommendations to improve -Develop and monitor SEO, PPC and other e-commerce related marketing plans and tactical initiatives -Execute campaigns across all biddable media that drive a positive ROI -Manage all PPC, shopping, display, paid social and retargeting -Develop a trading calendar to increase conversion whilst maintaining profitability -Use a data-driven approach to find campaign insights to optimise and scale activities -Develop and own a website change roadmap to increase conversion rate and improve SEO, collaborating with tech teams to ensure timely delivery -Partner with design and copy teams for advertisement development and website iterations Show less

Ecommerce Manager

• Apr 2022 - Dec 2022

- Ensure the smooth day-to-day operations of an e-commerce platform, including software integrations, merchant and retailer relationships - Driving the sales performance of the e-commerce platform - Providing insights on customer shopping trends to support assortment selection and identify assortment gaps - Ensuring good customer service by addressing and ensuring the timely resolution of customer issues or comments - Working closely with demand planning and warehousing teams in order to ensure smooth order fulfillment - Assists with annual planning and budget process for E-Commerce including new web development needs and existing platform maintenance - Monitors and maintains e-commerce environment, consumer, and competitor product/service research - Coordinates Marketing's efforts to generate a cohesive user experience that meets each business areas goals and objectives - Provide complete analytics reporting including ROI metrics; measuring results, identifying actionable insights, and routinely communicating performance to senior leadership. - Develop and maintain KPI reporting for order fulfillment, shipping and returns to ensure order fulfillment process meets/exceeds customer expectations and costs are managed effectively - Interview, select and hire candidates to staff the on-line shopping department - Develop content calendar and oversee website uploads and landing pages development - Supervising efforts to generate new or higher-quality items that sell successfully. - Audit and report inventory while making recommendations on which items to order and restock - Communicate with other departments to ensure products are shipped in a timely manner Show less

Ecommerce Performance Marketing Manager

• Apr 2021 - Apr 2022

-Create and implement measurement systems to monitor content performance-Develop budgets and produce periodic reporting-Monitor web analytics and internal data and own weekly, monthly, quarterly and annual targets and KPIs-Analyse conversion metrics and make recommendations to improve-Develop and monitor SEO, PPC and other e-commerce related marketing plans and tactical initiatives-Execute campaigns across all biddable media that drive a positive ROI-Manage all PPC, shopping, display, paid social and retargeting-Develop a trading calendar to increase conversion whilst maintaining profitability-Use a data-driven approach to find campaign insights to optimise and scale activities-Develop and own a website change roadmap to increase conversion rate and improve SEO, collaborating with tech teams to ensure timely delivery-Partner with design and copy teams for advertisement development and website iterations Show less

Senior Media Buyer

• Nov 2020 - Apr 2021

Completes daily monitoring and optimization of campaigns to ensure KPIs are met or exceeded for revenue and ROAS.-Work with Marketing to provide digital media recommendations that align with the business objectives-Troubleshoot campaign delivery and performance issues.-Implement, measure and track campaign performance with pixels and conversions mechanisms-Conduct analysis of campaign performance, optimization, etc., while providing fact-based recommendations to the team of ways to improve campaign performance-Participate in new business and client presentations as needed.-Monitor campaign delivery and reconcile any under deliveries.-Research media needs/opportunities for campaigns, execute negotiate rates, and work with managers to create a media planning strategy.-Analyse Keywords and manage campaign targeting process across search tools. Show less

E-commerce Media buyer specialist

• Mar 2020 - Nov 2020

• Managing the development of new e-commerce platform • Working closely with Retail Head to raise website traffic and sales.• Focal point for website marketing• Develop and manage digital marketing and social media strategy.• Define most important E-commerce& social media KPIs• Prepare and manage digital marketing budget & campaigns.• Manage and oversee social media content.• Measure the success of every social media campaign• Stay up to date with latest social media best Coordinate with internal units and agencies to achieve e-commerce marketing and finance goals.• Attend educational conferences• Collaborate with Marketing, Sales and Product Development teams• Monitor SEO- Search Engine Optimization- and user engagement and suggest content optimization.• Communicate with industry professionals and influencers via social media.• Hire and train others in the team job requirements Show less

E-commerce Media Buyer

• Aug 2019 - Mar 2020

• Optimizing campaigns performance • Optimizing targeted keywords lists & ads • Enhancing the CTR & conversion rate • Enhancing budgeting and bidding strategies • Enhancing targeting strategies • Researching keywords for new markets • Continuously researching audience persona to enhance targeting and keywords analysis strategies • Keeping an eye on competitors’ campaigns to ensure our campaign maintain its ranking Identifying powerful keywords to drive the most valuable traffic • Running PPC campaigns • Writing powerful calls-to-action to convert visitors • Manage bids and develop strategies to increase the effectiveness of our paid search campaigns • optimize landing pages that will convert at high levels • Create daily reports with a full analysis of campaign statuses • Decrease budget & adjust bids to gain better ROI • Meet target KPI’s, detailed reporting, applying critical thinking, and take actionable insight. • Confidently execute and manage/buy all digital media campaigns across many digital channels and devices (display, social, etc). These include, but are not limited to Google (search,display), Facebook, Instagram,, etc. • Implement trades in multiple programmatic consoles with a deep understanding of campaign optimization strategy (bid management, tactic, audience analysis, etc.) • Utilize audience targeting strategies and creative testing frameworks to improve engagement and ROAS • Strong ability to multitask and prioritize job-relatedjob related responsibilities in a fast-paced and dynamic work environment. • Pay great attention to detail and focus on the quality and results of campaigns (per technique, creative unit, and inventory) for all digital campaigns. Show less

Digital Media Buyer

• May 2019 - Aug 2019

Digital Marketing Specialist

• May 2018 - May 2019

Design digital media campaigns aligned with business goalsCoordinate the creation of digital content (e.g. website, blogs, press releases and podcasts)Manage end-to-end digital projectsEstablish our web presence to boost brand awarenessMaintain a strong online company voice through social mediaSuggest and implement direct marketing methods to increase profitabilityMonitor ROI and KPIsStay up-to-date with digital media developments

Media Production Coordinator

• Jan 2017 - May 2018

Perform general clerical duties to support directors, producers, and production managersManage calendars and schedulingMaintain budgets and track billingPlan and coordinate events and seminars; handle cateringMaintain production schedules Organize off-site productionsAssist the promotion department with advertising campaignsSupervise production assistants and direct their daily activitiesCollaborate with production managers to meet the needs of cast and crewParticipate in short- and long-term planning aligned with goals set by managersWork with all departments that contribute to the production Show less

Senior Operations Specialist

• Jun 2014 - Jun 2016

Supervise Employees Evaluate Employee Performance Report on Department Metrics Perform Department Administration Provide Advanced Customer Support Supervise Employees Evaluate Employee Performance Report on Department Metrics Perform Department Administration Provide Advanced Customer Support