Country Manager

• Mar 2023 - Present

Channel Sales Manager

• Apr 2019 - Mar 2023

Led the sales and operations of Huawei consumer electronics products in 3 national retail chains so-called TSS channel -Technological Super Stores. Beside the channel management, established healthy and successful customer relationship that ensured a bridge between company and customers. On the basis of revenue generation and cross selling strategy, the main focus product group has evolved from smartphone to wider categories as notebook, tablet, wearable, tws as consumer electronics. Leading the actions in response to the close follow-up and analysis of market dynamics resulted in over-budget realization and full channel penetration. Show less

Product Manager

• Oct 2017 - Apr 2019

Managed vendor relationship between Bilkom, Huawei Turkey and Alcatel Turkey. Led direct communication and operation procedures between vendors and the company departments (marketing, supply chain, GTM and finance) and provided necessary solutions to arising problems and demands. Monitored and sustained profitability levels by closely collaborating with sales, retail and financial departments to ensure scheduled product planning and shipping. Led one-to-one meetings with relevant units and solutions were provided. Achievement : Part of the team that succeeded Huawei brand to reach 30% market share in the TSS. Successful launches of new product group ; Huawei P and Mate series smartphones, Huawei and Alcatel tablets and Huawei notebooks. Show less

Category Manager - Telecommunications

• May 2013 - Jul 2017

Focused on product management, supplier management and sales-driving management by providing strategic planning and direction in order to maximize the sales and profit of “telecommunications” category. Introduced regular GFK meetings in order to research and analyze market data and insights. Based on collected data, the store entire assortment was updated by renewing store layouts. As the result, aged stocks were cleared, cash flow increased, and net working capital was boosted and became positive for the first time. Standardized agreement payment terms, discounts and other additional income modules to increase the competition among suppliers. This allowed to achieve a successful buy for less structure with fast decision-making mechanisms resulting in product availability stabilization, category`s rapid growth in terms of income and margin. Thus, all stores assortment availability rate has reached over 90%. Leadership in product selection, pricing, stock, supply, distribution and visual preparation for more than 25 national campaigns within the scope of the company's commercial marketing plans. Controlled product selection and availability, price and competition strategy, led campaign profitability planning and supplier management. Key Achievements :- Within 4 years, total telecom sales doubled & gross margin increased by 14% . Mobile accessories sales increased 6 times & gross margin increased by 3 times - Telecom category net working(operating) capital returned to positive (+11 days)- Launched PL powerbank(CYY-630) which sold more than 100.000 units Show less

Commercial Buyer – Heating & Cooling

• Jan 2012 - May 2013

Led the heating-cooling product group under the SDA category. Managed and analyzed supplier product planning, product selection, and assortment. Was responsible for category`s seasonal strategy planning and fulfillment to ensure that heating group provides sufficient margin for cooling group products. Led the very first air condition purchase agreement which has become the largest in the history of Tesco Kipa Turkey. Achieved market leader position for cooling product group with highest value and volume rates in Hyper/Super & CC channel according to GFKKey Achievements:Summer Season’12 sales increased by 80% by the Air Conditioners sales volume increased by 249% & Winter Season’12 sales increased by 24% with a 13% increase in total margin Show less

HoReCa Sales Project Manager ( General Merchandise & Electricals )

• Jan 2012 - Oct 2012

As the MT project, I argued that the HORECA sales channel was an opportunity for Tesco Kipa stores and requested to be the project manager. Potential cities for Horeca sales have been identified and necessary trainings were organized for the store personnel in the selected regions. Face-to-face meetings were organized with various tourism associations within a certain calendar, and announcements were made through their business networks. Based on the interviews with the stores and industry organizations, the product lists were determined. As a result of the meetings held with 8 different categories according to the product lists, price, profitability and availability structures were finalized and final product catalogs were created.Key Achievements:New sales channel was established and communication channels were created with over 2000 corporate customers. The project was transformed into a new and permanent service and sales channel called "Kipa Marine Service". Show less

Management Trainee

• Sep 2011 - Jan 2012

I joined to MT Program by passing all the preceding stages of the Tesco recruitment process and the Tesco Assessment Center as the final stage .Program :- Trainings in all store formats ; Çiğli Extra/Hypermarket , Buca Supermarket , Özkanlar Express store - Working alongside managers in the Head Office to gain familiarity with existing business operations - Managing commercial operations as an assistantship