Paid Media Director

• Nov 2021 - Present

- Leading the paid media efforts in Canada for Tug, a global advertising agency - Leading the paid media efforts in Canada for Tug, a global advertising agency

Performance Specialist

• Feb 2020 - Nov 2021

- Leading the performance team across all paid advertising channels - Planning, executing, pacing, optimizing and reporting on campaigns for 10+ client accounts - Leading the performance team across all paid advertising channels - Planning, executing, pacing, optimizing and reporting on campaigns for 10+ client accounts

Paid Search Coordinator

• Jun 2018 - Feb 2020

Paid Search & Content Specialist

• May 2017 - Jun 2018

Previously Digital AdLab* - Researched and wrote the training manual for the student accelerator program taught in businesses and at Sheridan College - Assisted in planning lessons/testing for the student program - Worked with students to ensure their needs were met - Assisted mentoring students at McMaster University for the Canada’s Next Top Ad Exec competition - The company closed and moved me to their ad agency as a paid search specialist Previously Digital AdLab* - Researched and wrote the training manual for the student accelerator program taught in businesses and at Sheridan College - Assisted in planning lessons/testing for the student program - Worked with students to ensure their needs were met - Assisted mentoring students at McMaster University for the Canada’s Next Top Ad Exec competition - The company closed and moved me to their ad agency as a paid search specialist

Bray People - Sports Reporter (Freelance)

• Sep 2015 - May 2017

- Attend sporting events and write articles for weekly local newspaper under tight deadlines - Interview relevant sports players, managers and other figures for articles - Update social pages with live action coverage - Attend sporting events and write articles for weekly local newspaper under tight deadlines - Interview relevant sports players, managers and other figures for articles - Update social pages with live action coverage

Sports Research Intern

• Apr 2016 - Aug 2016

Internship: - Research and compile relevant sports news for daily radio show 'Off The Ball' - Produce script for presenters to read on air - Edit audio clips to be used on air Internship: - Research and compile relevant sports news for daily radio show 'Off The Ball' - Produce script for presenters to read on air - Edit audio clips to be used on air

News Reporter/Researcher (Work Experience)

• Jan 2016 - Apr 2016

- Research relevant news stories for local radio using the NewsWire database and newspapers - Produce script for news bulletins - Produce/read news bulletins live on air - Edit audio clips for on air news using Cool Edit. - Research relevant news stories for local radio using the NewsWire database and newspapers - Produce script for news bulletins - Produce/read news bulletins live on air - Edit audio clips for on air news using Cool Edit.