Marketing Manager

• Jan 2021 - Present

At Quadrent, we actively strive to be Australasia’s most trusted equipment finance provider with world leading tools for managing compliance and reporting on lease portfolios. We were established 20 years ago, with a determination to make a measurable difference for our clients and staff, by providing better solutions, simpler. We are a business built on values of Knowledge, Commitment, Personality and Quality. These values are applied in every aspect of our business in practical ways and have enabled us to grow every year and in turn help support many of Australasia's largest and most progressive organisations. Quadrent has secured exclusive distribution of the LOIS lease accounting software platform which provides companies with a subscription based solution to the upcoming IFRS16 changes which will see all leases coming onto the balance sheet. This is an industry leading product and fits perfectly with Quadrent's full service finance partner model. Show less

CEO of the 'giving it a go' department

• Jun 2020 - Present

While searching for a new role after unfortunately being made redundant due to Covid, the time has allowed me the opportunity to work on a little side project that had been bubbling away in my mind for a few years. I have launched a small (but expanding) t-shirt range inspired by great New Zealand sporting moments, captured in pixel art (i.e. basically Super Nintendo graphics) called Pixel Tees, www.pixeltees.co.nz. Pretty niche I know! While searching for a new role after unfortunately being made redundant due to Covid, the time has allowed me the opportunity to work on a little side project that had been bubbling away in my mind for a few years. I have launched a small (but expanding) t-shirt range inspired by great New Zealand sporting moments, captured in pixel art (i.e. basically Super Nintendo graphics) called Pixel Tees, www.pixeltees.co.nz. Pretty niche I know!

Marketing Manager

• Jun 2019 - Mar 2020

After arriving back in New Zealand after 10 years living in London, I took on the exciting opportunity to transfer my international experience to the New Zealand market. I managed all marketing activities to support the business on its growth journey to become one of New Zealand’s largest specialist recruitment companies. Key achievements include: • End-to-end delivery of the 2019 salary survey and industry trends guide campaign, generating 130 client leads. • End-to-end delivery of targeted LinkedIn Sponsored Content campaigns across seven sectors, generating 335 client and candidate leads. • Set up targeted client emails that were uploaded as templates to our CRM, for consultants to send to their target audiences to generate conversations and meetings. Show less

Marketing Manager

• Mar 2017 - Apr 2019

At this executive recruitment firm, I relished the opportunity to put my strategic marketing skills to the test. I refreshed how the business proposition was communicated to the target market based on market research insights and internal workshops. Key achievements include: • Developed new marketing strategy and objectives based on market research that contributed to a 78% increase in NFI in two years. • Completed BIE Executive’s first brand equity research project in 2017 to investigate market perception. This was successfully repeated in 2018. • Increased responses to NPS surveys by 9% and feedback-related comments by 23%. • Refreshed strategic position and how the business proposition is communicated to the market based on research feedback and internal workshops. • Created and implemented automated online workflows to improve client and candidate loyalty. • Increased website traffic by 26% and registered website contacts by 25%. • Increased awareness of executive search service by 10%, and advocacy of interim and executive search service by 7%. • Member of the General Data Protection Regulation (GDPR) team. Show less

Head of Marketing & Partnerships

• Jan 2013 - Feb 2017

My love for sports drew me to this role. I was fascinated by the idea of sitting on the outside of the sports, media and entertainment industry looking in to see how it was run. Here I undertook the challenge of pulling the brand perception of the business up from a UK mid-tier recruitment company to a global executive search firm. Key achievements include: • Successfully led and implemented two brand refreshes to bring SRI’s brand and collateral in-line with market reputation. • Created the marketing strategy and delivered an integrated marketing plan that contributed to a 115% increase in NFI and the opening of five international offices in four years. • Increased the open rates of lead generating emails by 87% (23% to 43%), with click to open rates increasing 39% (23% to 32%). • Increased candidate email newsletter subscribers by 22%, achieving open rates of 30% and click to open rates of 20%. • Increased website traffic by 7%. Show less

Senior Marketing Executive

• Apr 2012 - Dec 2012

After moving to London in the middle of the GFC I decided I wanted to change career and get into marketing. In this role I learnt the marketing ropes, as well as the importance of building stakeholder relationships and managing expectations, as a member of a shared service for 10 recruitment companies. I was promoted three times here.Key achievements include:• Created the marketing strategy and delivered integrated marketing plans for five of the 10 recruitment companies within the group.• Managed and negotiated the group’s online and print advertising contracts worth £500k.• Personally designed brand identities for four newly created companies within the group. Show less

Marketing Executive

• Apr 2011 - Apr 2012

Marketing Coordinator

• Oct 2010 - Apr 2011

Marketing Assistant

• Apr 2010 - Oct 2010

Buyer

• Jun 2009 - Feb 2010

Buyer/Sales Support

• Jan 2007 - Feb 2009

Purchasing Officer

• Mar 2005 - Jan 2007