Experience

WITH

• France
• Business Consulting and Services
• 1 - 100 Employee

• Managing Director | WITH Paris Office

  • Jan 2022 - Present

  I am currently leading the WITH Paris office with 60 talents and drive the strategic, commercial, operational & human development of the entity.-- Created in 2015, WITH has developed into a multidisciplinary service group, gathering more than 100 talents from various backgrounds (mostly consulting & tech), scattered across 3 countries and 4 cities: Paris, Madrid, Geneva, and Barcelona.⭐️ In Paris, we are your west & east marketing transformation partner. We offer a unique perspective on either the Western world (Europe & Americas) & the Eastern world (China, North Asia, South East Asia, Middle-East) on content, media, social, influence, advocacy, e-commerce, CRM, and data. We serve prestigious clients in the Beauty, F&B, Fashion & Luxury, Science, and Travel Retail industries. Our team is a combination of consultants and PMOs working either within our walls or as implants within our clients’ teams⭐️ In Madrid, we are your tailor-made Experience Design, Technology & Data partner. We serve demanding clients on innovative custom projects in the field of tech, analytics, and data. Our clients are typically coming from the banking sector, financial services, luxury, and energy⭐️ In Geneva, WITH has recently been renamed to SHIFT. We are anticipating what is around the corner with the next Web3 big wave of change. We are your web3 & metaverse transformation partner. That encapsulates blockchain-related topics, crypto, NFT, AI, AR/VR⭐️ In Barcelona, WITH has been launched as WOW to become your Amazon partner for selective brands, with 4 dimensions in mind: state-of-the-art content, tech integration, upskilling programs, orchestration⭐️ We also have sister companies in the area of retail, events & physical experiences based in Lyon and called Slash and a nascent ESG/impact transformation company based in Lisbon: Impact Labs. Show less

• Practice Lead | Asia Marketing

  • Jan 2021 - Dec 2021

  Thanks to an amazing team of 17 China & Asia experts, I am supporting my clients in launching and developing their presence in China or towards Chinese global consumers including:• Upskilling on China, Travel Retail & Asia Digital landscape, platforms and campaigns in various formats (face to face, learning expedition, webinar, eLearning, ...)• Creative content ideation & guidelines for all digital spectrum (social, e-retail, influence & advocacy, media)• E-commerce advisory on launching in China & Asia (cross border & local) with the right set up (team structure, partners ecosystem, digital set up) & marketing tactics (e-retail excellence, marketing capacities, social commerce)• Digital orchestration from influence, social media management, e-retail, media and so on. Show less

• Senior Client Partner | China Marketing

  • Dec 2018 - Dec 2020



FABERNOVEL

• France
• IT Services and IT Consulting
• 200 - 300 Employee

• Senior Change Maker | Vision & Strategy

  • May 2017 - Nov 2018

  For client in luxury, beauty and retail industry – LVMH, Louis Vuitton, Benefit, Dior, Loewe, PUIG, Lagardère Travel Retail, Sephora, Coty, among other - I have created experiences to transform the organization at different levels: • CODIR/COMEX: Learning expeditions in Asia & Europe, Strategic Watches on New Business Models & Innovation Trends, Digital Days to get aligned on the same vision • IN-HOUSE EXPERTS: upskilling seminars and trainings around CRM, eBusiness, Future of Retail, Future of Work, Digital Marketing, Agility, Design Thinking topics • INTRAPRENEURS: coaching to launch viable MVP using design thinking methodology and definition of their POC • ALL: co-creation of a MOOC on Product Management with Coorpacademy Show less



LVMH

• France
• Retail Luxury Goods and Jewelry
• 700 & Above Employee

• Senior Consultant | Digital Transformation

  • Oct 2017 - May 2018

  Within LVMH Digital team, as project manager I have participated into the organization of digital transformation programs toward all Maisons including: • 8 Live Sessions & Workshops on CRM, Clienteling, Customer Journey, eRetailing, SEA best practices sharing worldwide • Learning Expeditions in China with LVMH Maisons CEOs and London with Sephora EMEA GMs to dig insights around social media, retail and data Within LVMH Digital team, as project manager I have participated into the organization of digital transformation programs toward all Maisons including: • 8 Live Sessions & Workshops on CRM, Clienteling, Customer Journey, eRetailing, SEA best practices sharing worldwide • Learning Expeditions in China with LVMH Maisons CEOs and London with Sephora EMEA GMs to dig insights around social media, retail and data



FABERNOVEL (Asia)

• China
• Information Technology & Services
• 1 - 100 Employee

• Associate Director | Digital & Innovation

  • Jan 2016 - Apr 2017

  FABERNOVEL ASIA (previously VELVET GROUP) is a digital consulting agency serving premium and prestige brands in China. As Director, I have managed a team of 10 persons and animated the presence of my clients in China & Asia including:1/ Digital Communication & Activation • Digital Marketing & Campaign Strategies acquisition, conversion and retention levers as well as community management with social advertising, influencer program on WeChat, Weibo, Facebook, Instagram, Video sites with different asset creation (mini site, games, video...) • Social CRM projects & O2O operations with iBeacon implementation, digital coupons, store locator, WeChat Social Commerce, Conversational Chatbot program, ...• SEM campaigns and Media planning & buying on vertical media and video channels2/ Strategy & Innovation • Global Market Research scanning industry disruptive business models & startups • Learning Expeditions for top executives to better approach Asian market • In-company Training Program to accompany big corporations into Digital Transformation of processes, company culture & adopting new business models Show less

• Digital Marketing Senior Manager

  • Jan 2015 - Dec 2015

• Digital Marketing Manager

  • Jul 2014 - Dec 2014

• Digital Marketing Executive

  • Apr 2013 - Jun 2014



Condé Nast Center of Fashion & Design

• China
• Education Administration Programs
• 1 - 100 Employee

• Lecturer

  • Nov 2015 - Feb 2016

  Lecturer on Social media, Media Planning & Digital Strategy Lecturer on Social media, Media Planning & Digital Strategy



3M

• United States
• Industrial Machinery Manufacturing
• 700 & Above Employee

• Web Marketing & Product Manager Assistant

  • Sep 2010 - Aug 2012

  • Responsible of 3M customer database and monitoring operational tactics by segment • Development of eMarketing Strategy by implementing new tools (email campaigns, SEM/SEO, eLearning, Social Networking, Videos, etc.) • Responsible of online business intelligence • Creation of various 3M communication supports (press releases, literatures, goodies, etc.) • Participation in the deployment of 3M domestic events • Responsible of 3M customer database and monitoring operational tactics by segment • Development of eMarketing Strategy by implementing new tools (email campaigns, SEM/SEO, eLearning, Social Networking, Videos, etc.) • Responsible of online business intelligence • Creation of various 3M communication supports (press releases, literatures, goodies, etc.) • Participation in the deployment of 3M domestic events