Account Director

• Dec 2022 - Present

Director of Client Services

• Sep 2020 - Dec 2022

Senior Account Executive

• Jul 2019 - Sep 2020

Senior Account Manager

• Jan 2017 - Jun 2019

• Fostered strong client relationships and provided strategic guidance to client and agency teams.• Developed and implemented creative, design and media briefs for traditional, digital and social media.• Managed client budgets and drove organic client growth.• Directed workflow and deadlines.• Trained and mentored Assistant Account Executives and Account Coordinators. • Used Google Analytics, Campaign Manager and vendor reports to measure the success of creative and provide recommendations.• Ran paid social campaigns for client.Industry experience: travel & tourism, sports, retail, health & fitness, food & beverage, hospitality and home security. Fun facts:• Started and managed SMZ's Instagram as a part of the social media committee.• Initiated "Pet Friday” at the agency.• Coordinated SMZ's social events year round including the summer ice cream truck.

Account Manager

• Jul 2016 - Dec 2016

• Worked with account supervisors and media team to develop strategic media plans and manage client budgets for all media channels: digital, social, outdoor, print, broadcast, collateral materials and sponsorships.• Monitored day-to-day workflow and set schedules to ensure deadlines are met.• Developed project requests, creative/design briefs, reports and estimates.• Utilized DoubleClick Campaign Manager (DCM) reporting and vendor reports to monitor conversions and success of creative then provide recommendations.• Created and managed content for social media accounts with the goal of increasing followers and online reservations for client.• Trained and mentored account coordinators and account/traffic interns.Accounts: Detroit Metro Convention & Visitors Bureau, Detroit Red Wings, Group 10 Management, Kelly Services and Taubman.

Assistant Account Manager

• Oct 2015 - Jul 2016

• Assisted account executives and media team with the development of strategic media plans and the management of client budgets. • Communicated daily with clients and the creative team to execute key client deliverables and meet deadlines.• Developed project requests, creative/design briefs and status reports.• Created and managed content for social media accounts with the goal of increasing followers and online reservations for client. Accounts: Detroit Metro Convention & Visitors Bureau, Detroit Red Wings, Group 10 Management and Taubman.

Account Coordinator

• Aug 2014 - Oct 2015

• Handled the coordination and routing of materials within the agency as well as external coordination with TV and radio stations, newspapers, production houses and other vendors.• Created and managed digital display campaigns across websites and mobile devices through DoubleClick Campaign Manager (DCM) and provided reporting. • Managed and developed content for social media accounts with the goal of increasing followers and online reservations for client.• Worked with account executives, creative team and clients on a daily basis.

Sales Associate

• May 2014 - Jul 2014

• Provided excellent customer service. • Established a partnership with boutique management to support company initiatives and objectives. • Actively stocked, displayed and merchandised products to maximize selling opportunities. • Answered phones courteously and promptly. • Worked effectively with team members to ensure the store was maintained per company standards. • Educated myself on product knowledge, campaign promotions and merchandising standards. • Assisted in loss prevention. • Executed markdowns and price changes.

Account Services Intern

• Oct 2013 - May 2014

• Developed comprehensive identity, interactive and brand positioning proposals. • Formulated project request forms and creative briefs based on client needs. • Conducted market and product research for clients and within the industry. • Participated in client meetings and presentations. • Completed weekly flash reports. • Developed comprehensive identity, interactive and brand positioning proposals. • Formulated project request forms and creative briefs based on client needs. • Conducted market and product research for clients and within the industry. • Participated in client meetings and presentations. • Completed weekly flash reports.

Key Holder

• Mar 2013 - Oct 2013

• Performed daily activities of operating a specialty retail store. • Implemented new customer service and sales strategies to ensure profitability. • Delegated duties to associates. • Composed nightly closing emails to regional and district managers. • Maintained visual merchandising standards. • Prepared weekly recap reports for regional and district managers. • Performed daily activities of operating a specialty retail store. • Implemented new customer service and sales strategies to ensure profitability. • Delegated duties to associates. • Composed nightly closing emails to regional and district managers. • Maintained visual merchandising standards. • Prepared weekly recap reports for regional and district managers.

Office Assistant

• Sep 2008 - 2010

• Completed part time research for national and international clients. • Maintained the office space interior. • Organized agency files and materials. • Completed part time research for national and international clients. • Maintained the office space interior. • Organized agency files and materials.