Elena Potoupa

Head of Publisher Development at PartnerForward
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Contact Information
us****@****om
(386) 825-5501
Location
JE

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5.0

/5.0
/ Based on 3 ratings
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Janet Antonelli

Elena was such a great colleague to work with! She honestly needs no recommendation as her reputation in the business precedes her! Thank you Elena for being such a wealth of knowledge and pushing us to innovate and think outside the box. Looking forward to crossing paths again - Elena is a Rockstar - point blank.

Peter Klein

When you work with Elena, you know you're automatically getting a few things: a thorough understanding of the affiliate and paid-performance landscape, a thoughtful approach on how to help you reach your goals, and a tireless work ethic. She was a great partner that helped take offers to new heights, and a pleasure to work with along the way - I highly recommend reaching out to her the moment the need arises.

Rick Gardiner

I've had the opportunity to work with Elena over the last 5+ years in a variety of roles. What I've enjoyed most about working with Elena is her vision and drive to do great things. Elena does an excellent job of staying on the pulse of the affiliate industry and continually evolving with it. I've personally enjoyed watching her grow her business and become a publisher that others in the industry look to for leadership and guidance.

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Credentials

  • Affiliate Marketing: Advertising
    LinkedIn
    May, 2019
    - Nov, 2024
  • Affiliate Marketing Foundations
    LinkedIn
    Apr, 2019
    - Nov, 2024
  • Learning Dynamics 365
    LinkedIn
    Jun, 2018
    - Nov, 2024
  • Microsoft Dynamics 365 First Look
    LinkedIn
    Jun, 2018
    - Nov, 2024
  • Certified Agency Manager
    Rakuten Advertising
    May, 2021
    - Nov, 2024
  • Preferred Agency Partner
    Rakuten Advertising
    May, 2021
    - Nov, 2024
  • 2021 CJ Ambassador Certification Program
    CJ
    Aug, 2021
    - Nov, 2024
  • Certified Agency
    ShareASale.com
    May, 2021
    - Nov, 2024

Experience

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Head of Publisher Development
      • Mar 2023 - Present

    • Account Director
      • Mar 2022 - Present

    • CONSULTANT - D2C / B2B Strategist, Affiliate/Digital Marketing, Startups
      • 2012 - Present

    • Affiliate and Digital Marketing Director
      • 2004 - 2018

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Senior Strategist, Publisher Development
      • Oct 2020 - Mar 2022

    • Campaigns & Operations Manager
      • Sep 2019 - Oct 2020

    • United States
    • Higher Education
    • 700 & Above Employee
    • Alumni Board of Governors Member
      • 2007 - 2013

    • Business Operations and Marketing Manager
      • Aug 2003 - Apr 2008

Education

  • Fairleigh Dickinson University
    MBA
    1996 - 1997
  • Belaruski Dziarzhauny Universitet
    BS
    1991 - 1995
  • Belaruski Instytut Pravaznaustva
    JD
    1991 - 1995

Community

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