Elena Potoupa
Head of Publisher Development at PartnerForward- Claim this Profile
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Topline Score
Bio
Janet Antonelli
Elena was such a great colleague to work with! She honestly needs no recommendation as her reputation in the business precedes her! Thank you Elena for being such a wealth of knowledge and pushing us to innovate and think outside the box. Looking forward to crossing paths again - Elena is a Rockstar - point blank.
Peter Klein
When you work with Elena, you know you're automatically getting a few things: a thorough understanding of the affiliate and paid-performance landscape, a thoughtful approach on how to help you reach your goals, and a tireless work ethic. She was a great partner that helped take offers to new heights, and a pleasure to work with along the way - I highly recommend reaching out to her the moment the need arises.
Rick Gardiner
I've had the opportunity to work with Elena over the last 5+ years in a variety of roles. What I've enjoyed most about working with Elena is her vision and drive to do great things. Elena does an excellent job of staying on the pulse of the affiliate industry and continually evolving with it. I've personally enjoyed watching her grow her business and become a publisher that others in the industry look to for leadership and guidance.
Janet Antonelli
Elena was such a great colleague to work with! She honestly needs no recommendation as her reputation in the business precedes her! Thank you Elena for being such a wealth of knowledge and pushing us to innovate and think outside the box. Looking forward to crossing paths again - Elena is a Rockstar - point blank.
Peter Klein
When you work with Elena, you know you're automatically getting a few things: a thorough understanding of the affiliate and paid-performance landscape, a thoughtful approach on how to help you reach your goals, and a tireless work ethic. She was a great partner that helped take offers to new heights, and a pleasure to work with along the way - I highly recommend reaching out to her the moment the need arises.
Rick Gardiner
I've had the opportunity to work with Elena over the last 5+ years in a variety of roles. What I've enjoyed most about working with Elena is her vision and drive to do great things. Elena does an excellent job of staying on the pulse of the affiliate industry and continually evolving with it. I've personally enjoyed watching her grow her business and become a publisher that others in the industry look to for leadership and guidance.
Janet Antonelli
Elena was such a great colleague to work with! She honestly needs no recommendation as her reputation in the business precedes her! Thank you Elena for being such a wealth of knowledge and pushing us to innovate and think outside the box. Looking forward to crossing paths again - Elena is a Rockstar - point blank.
Peter Klein
When you work with Elena, you know you're automatically getting a few things: a thorough understanding of the affiliate and paid-performance landscape, a thoughtful approach on how to help you reach your goals, and a tireless work ethic. She was a great partner that helped take offers to new heights, and a pleasure to work with along the way - I highly recommend reaching out to her the moment the need arises.
Rick Gardiner
I've had the opportunity to work with Elena over the last 5+ years in a variety of roles. What I've enjoyed most about working with Elena is her vision and drive to do great things. Elena does an excellent job of staying on the pulse of the affiliate industry and continually evolving with it. I've personally enjoyed watching her grow her business and become a publisher that others in the industry look to for leadership and guidance.
Janet Antonelli
Elena was such a great colleague to work with! She honestly needs no recommendation as her reputation in the business precedes her! Thank you Elena for being such a wealth of knowledge and pushing us to innovate and think outside the box. Looking forward to crossing paths again - Elena is a Rockstar - point blank.
Peter Klein
When you work with Elena, you know you're automatically getting a few things: a thorough understanding of the affiliate and paid-performance landscape, a thoughtful approach on how to help you reach your goals, and a tireless work ethic. She was a great partner that helped take offers to new heights, and a pleasure to work with along the way - I highly recommend reaching out to her the moment the need arises.
Rick Gardiner
I've had the opportunity to work with Elena over the last 5+ years in a variety of roles. What I've enjoyed most about working with Elena is her vision and drive to do great things. Elena does an excellent job of staying on the pulse of the affiliate industry and continually evolving with it. I've personally enjoyed watching her grow her business and become a publisher that others in the industry look to for leadership and guidance.
Credentials
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Affiliate Marketing: Advertising
LinkedInMay, 2019- Nov, 2024 -
Affiliate Marketing Foundations
LinkedInApr, 2019- Nov, 2024 -
Learning Dynamics 365
LinkedInJun, 2018- Nov, 2024 -
Microsoft Dynamics 365 First Look
LinkedInJun, 2018- Nov, 2024 -
Certified Agency Manager
Rakuten AdvertisingMay, 2021- Nov, 2024 -
Preferred Agency Partner
Rakuten AdvertisingMay, 2021- Nov, 2024 -
2021 CJ Ambassador Certification Program
CJAug, 2021- Nov, 2024 -
Certified Agency
ShareASale.comMay, 2021- Nov, 2024
Experience
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PartnerForward
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United States
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Advertising Services
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1 - 100 Employee
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Head of Publisher Development
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Mar 2023 - Present
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Account Director
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Mar 2022 - Present
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CONSULTANT - D2C / B2B Strategist, Affiliate/Digital Marketing, Startups
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2012 - Present
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Affiliate and Digital Marketing Director
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2004 - 2018
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OAK Digital
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United States
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Advertising Services
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1 - 100 Employee
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Senior Strategist, Publisher Development
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Oct 2020 - Mar 2022
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Campaigns & Operations Manager
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Sep 2019 - Oct 2020
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Fairleigh Dickinson University
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United States
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Higher Education
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700 & Above Employee
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Alumni Board of Governors Member
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2007 - 2013
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Eastern Regional Communications, Inc. (ERC)
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Hackensack, NJ
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Business Operations and Marketing Manager
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Aug 2003 - Apr 2008
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Education
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Fairleigh Dickinson University
MBA -
Belaruski Dziarzhauny Universitet
BS -
Belaruski Instytut Pravaznaustva
JD