Carla van Staden (née Fourie)
Digital Marketing short course lecturer at GetSmarter- Claim this Profile
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Bio
Credentials
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Applied Economics for Smart Decision Making
GetSmarter and The University of Cape Town -
Start and Manage a Small Business
GetSmarter and The University of Cape Town
Experience
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GetSmarter
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South Africa
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E-Learning Providers
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100 - 200 Employee
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Digital Marketing short course lecturer
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Mar 2013 - Present
In addition to the Marketing course, I also present the Digital Marketing short course for GetSmarter, accredited by the University of Cape Town. This short course helps learners understand the digital marketing landscape and how to reach their target audience by using tried and tested digital marketing tactics while gaining the skills and confidence to implement their own online marketing strategies. Learners are awarded a Certificate of Completion, approved by the University of Cape Town upon successful completion of the course.
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Marketing short course lecturer
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Sep 2011 - Present
I’m currently presenting this 10-week part-time short course on behalf of GetSmarter. I designed and developed the course content which includes the fundamentals of planning and running a successful marketing campaign, market and customer analysis, brand development, sales, marketing channels and marketing research. Learners who successfully complete the course are awarded a Certificate of Completion approved by the University of Cape Town.
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Twenty3Media
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Advertising Services
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Owner and Marketing Strategist
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Aug 2010 - Present
At Twenty3Media, we work with brands of any size. Most of our clients, while equipped with a strong marketing department, do not always have the time and resources to implement and manage their SEO, content strategy, blogging activity, social media, email newsletters and so on. This is where we step in with our digital marketing services. We focus on building long-term relationships with our clients, working as an extension of their marketing team. We ensure that our offering complements and adds value to their other marketing efforts. We offer the follow digital marketing services: - Digital marketing strategy creation - Content marketing strategy creation - Website analysis - SEO audits and monthly retainers - Blogging - Social media management - Online advertising - Newsletters - Online PR Putting together a comprehensive and successful digital marketing strategy involves significant time investment to research, implement and manage. This process involves choosing the right marketing channels and creating customized content for each. At Twenty3Media, we empower clients with result-oriented digital marketing strategies that enable them to reach their marketing and business goals. We do the hard work, you reap the rewards.
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AlterSage Consultants
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South Africa
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Online Media
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Marketing Manager
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Apr 2008 - Aug 2010
My responsibilities included new business development, client relationship management, updating and managing the business blog and creating and sending the monthly newsletter. I also managed AlterSage’s social media channels, researched and identified new trends in the industry, secured speaker slots for AlterSage team members and performed other PR and publicity related duties. My responsibilities included new business development, client relationship management, updating and managing the business blog and creating and sending the monthly newsletter. I also managed AlterSage’s social media channels, researched and identified new trends in the industry, secured speaker slots for AlterSage team members and performed other PR and publicity related duties.
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Topco Media
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Advertising Services
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100 - 200 Employee
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Marketing Coordinator
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Jun 2007 - Mar 2008
As the Marketing Coordinator I managed client relationships and was responsible for securing sponsorships for Topco Media’s various events. I was also responsible for the partner management for each conference and event and the PR-related activities by partnering with relevant media partners for each event. My work profile also included creating and implementing email marketing campaigns for each event, creating and updating sales material for each event, working with the web designer to design a mini-website for each event on topco.co.za, liaising with the art department to create new logos, brochures, stationery and other marketing material for each event and reporting.
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Education
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2005 - 2008
Cape Peninsula University of Technology
Bachelors Degree in Marketing Management, Marketing, Advertising, Applied Promotions, Economics, Statistics, Commercial Law
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