Social Media Marketing Specialist

• Mar 2023 - Present

Marketing Coordinator

• Jul 2022 - Mar 2023

• E-Commerce: Performed sales for all e-commerce platforms, including sales analysis, product listing, and weekly and monthly promotions. • Managed social media calendar and increased Instagram customer engagement by 60%, conversion by 30%, and followers by 150% through content creation. • Organized marketing content creation, such as photo and video materials. Monthly reporting of results, improvement plans, and ads optimization. • Set up, managed, and optimized Facebook and Instagram conversion targeted, branded, and experimental ads campaigns to successfully generate traffic and engagement. Managed a budget of up to $3,000+ per month in ad spend optimized for conversion. • Provided support with visual presentation, campaigns, and visual merchandising in the opening of three new stores in four months.

Senior Account Marketing Manager

• Oct 2019 - Jun 2022

• Executed media planning and buying in Facebook business conducing audience using analytics tools creating report on outcomes in social media.• Human Resources: Review applicants resumes, support in the onboarding process of new entries to Linka Comunicaciones and also support the client’s onboarding process• Customer service: Attracted new clients, negotiation and closing; managed the requirements of clients• Performed daily administration tasks, including creating quotations, logistics, organizing events, and managing agency client's communication.• Film Producing: Oversaw all pre-production activities, created production proposals, schedules, production books, and budget, script breakdown, casting, and location scouting.Industries Farming, medicine & health, restaurants, automotive, real state, solar energy, education, transport, technology.

Social Media Coordinator

• Jan 2019 - Sep 2019

• Used data analysis to select a new strategy that increased engagement on clients' social media platforms by 35% to 60% in six months.• Managed a budget of $4000+/ month in ad spend optimized for conversion.

Content Creator

• Mar 2018 - Dec 2018

• Designed and directed social media proposal and content creation. Developed, package and schedule engaging content for different clients.• Monitored and researched new and innovative social platforms, tools and technologies to increase reach and impact in the communication of the brands.

Account Marketing Manager

• Aug 2017 - Feb 2018

• Elaborate on the strategy and manage all the social media and digital channels. • Establish relationships with key marketing contacts to create and deliver account-specific programs to drive awareness and sales. • Promotion initiatives with the sales team to help support growth initiatives. • Assist the Marketing Director in developing, documenting, and executing strategic marketing plans for our digital channels. • Collaborate with internal and external resources (graphic designers, etc.) to generate new content, and identify creative ways to repurpose, reformat and revise existing content into various output channels • Ensure all website content aligns with marketing messages and meets brand standards for a consistent tone of voice and identity. • Develop and create digital marketing and social media content consistent with nurturing a compelling customer journey. • Managed the creation and implementation of online marketing strategy and tactics that reached brand awareness and engagement to the client's social media accounts. • Assisted in marketing and public relation projects driving strategic marketing and promotions initiatives. • Communicated sales and productivity goals to team members to increase product/service visibility and market performance. • Managed around five to eight clients, B2B and B2C, in various industries. Industries: Farming, medicine & health, restaurants & bar, graveyard.

Senior Marketing Executive

• Apr 2016 - Aug 2017

Magsa is a logistics and supply chain operator with a presence throughout northern PerúAssisted with the development and execution of creative event concepts, including logistics and training.Develop and drive effective integrated marketing campaigns (including salesforce CRM system to create and manage mailing lists).

Marketing Coordinator

• Dec 2015 - Mar 2016

• Implemented a marketing Plan and social media strategies to generate relationship with new clients• Generated, edited and published digital engaging content and communicated with followers responding to their queries.• Performed research on benchmark trends and audience preferences.

Coordinador de marketing

• Jan 2015 - Nov 2015

Sales: Increased foot traffic in-store and the average table ticket in-store by 30% in three months through email campaigns, push-up notifications, and night events. Events: Assisted across printed materials, promo items, sponsorships, displays, and banners needed for events, as well as logistics, including sending customer invitations. Digital: Implemented social media strategy, building brand awareness, creating a content calendar, copy, captions, photo, and video editing.

Asistente de marketing

• Jan 2014 - Dec 2014

Segundo Muelle is a franchise of restaurants specialized in the preparation of Peruvian seafoodResponsabilities: • Development of off-line and online commercial actions. Goal-oriented work of Branding and Performance for the different digital and offline campaigns.• Planning, implementation and analysis of results according to the objectives brand commercials.• Expansion of corporate client portfolio through recruitment strategies and loyalty• Increase in sales ticket by 30% for individual consumption through strategies of fast conversion.• Supervision in the service room of the implementation of the strategies and the training of thestaff to fulfill the planned actions• Monthly reporting of results and improvement plans

Marketing Event Coordinator

• Jan 2012 - Dec 2013

Planned and coordinated logistics for the events, including Scheduling, onboarding, training, suppliers & employee management. Performed budget management tasks such as quotations, tracked expenses, payroll, and planning. Nurtured and built relationships with clients, suppliers & employees to create an effective and successful experience for participants. Planned and coordinated logistics for the events, including Scheduling, onboarding, training, suppliers & employee management. Performed budget management tasks such as quotations, tracked expenses, payroll, and planning. Nurtured and built relationships with clients, suppliers & employees to create an effective and successful experience for participants.