Jim Martin
Founder & Managing Director at Align Digital- Claim this Profile
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Spanish Native or bilingual proficiency
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English Full professional proficiency
Topline Score
Bio
Alla Lvovich
Jim got incredible technical and interpersonal skills. Having Jim as the manager of our SEO team was amazing! He would always support us, cheer up when necessary and help to find solutions to any problems. Jim was a truly inspiring leader who helped us to develop a holistic vision on digital marketing. Anyone would be lucky to work together with such kind, honest and professional person like Jim.
Marie Morgane Taupiac
Jim is the brightest person I know in digital marketing. He always will guide any complex strategy taking into account the big picture. When some professional applies the same list of optimisation for any business, Jim will take the time to understand the user, the market and see where is the gap. Eager to learn and to make data-based decisions, Jim will be one step ahead for any market changes. Do you want to work with Jim? Request 1:1 meeting, you will learn so much about your business. Don't let intermediate stopping you from understanding the next big step for your company.
Alla Lvovich
Jim got incredible technical and interpersonal skills. Having Jim as the manager of our SEO team was amazing! He would always support us, cheer up when necessary and help to find solutions to any problems. Jim was a truly inspiring leader who helped us to develop a holistic vision on digital marketing. Anyone would be lucky to work together with such kind, honest and professional person like Jim.
Marie Morgane Taupiac
Jim is the brightest person I know in digital marketing. He always will guide any complex strategy taking into account the big picture. When some professional applies the same list of optimisation for any business, Jim will take the time to understand the user, the market and see where is the gap. Eager to learn and to make data-based decisions, Jim will be one step ahead for any market changes. Do you want to work with Jim? Request 1:1 meeting, you will learn so much about your business. Don't let intermediate stopping you from understanding the next big step for your company.
Alla Lvovich
Jim got incredible technical and interpersonal skills. Having Jim as the manager of our SEO team was amazing! He would always support us, cheer up when necessary and help to find solutions to any problems. Jim was a truly inspiring leader who helped us to develop a holistic vision on digital marketing. Anyone would be lucky to work together with such kind, honest and professional person like Jim.
Marie Morgane Taupiac
Jim is the brightest person I know in digital marketing. He always will guide any complex strategy taking into account the big picture. When some professional applies the same list of optimisation for any business, Jim will take the time to understand the user, the market and see where is the gap. Eager to learn and to make data-based decisions, Jim will be one step ahead for any market changes. Do you want to work with Jim? Request 1:1 meeting, you will learn so much about your business. Don't let intermediate stopping you from understanding the next big step for your company.
Alla Lvovich
Jim got incredible technical and interpersonal skills. Having Jim as the manager of our SEO team was amazing! He would always support us, cheer up when necessary and help to find solutions to any problems. Jim was a truly inspiring leader who helped us to develop a holistic vision on digital marketing. Anyone would be lucky to work together with such kind, honest and professional person like Jim.
Marie Morgane Taupiac
Jim is the brightest person I know in digital marketing. He always will guide any complex strategy taking into account the big picture. When some professional applies the same list of optimisation for any business, Jim will take the time to understand the user, the market and see where is the gap. Eager to learn and to make data-based decisions, Jim will be one step ahead for any market changes. Do you want to work with Jim? Request 1:1 meeting, you will learn so much about your business. Don't let intermediate stopping you from understanding the next big step for your company.
Credentials
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Google Analytics 4
CXLJun, 2022- Nov, 2024 -
A/B testing mastery
CXL InstituteAug, 2020- Nov, 2024 -
Advanced Experimentation Analysis
CXL InstituteAug, 2020- Nov, 2024 -
Applied neuromarketing
CXL InstituteAug, 2020- Nov, 2024 -
CXL Certified Optimizer
CXL InstituteAug, 2020- Nov, 2024 -
Digital Psychology & Behavioral Design Training
CXL InstituteAug, 2020- Nov, 2024 -
Google Analytics Audit
CXL InstituteAug, 2020- Nov, 2024 -
Statistics for A/B testing
CXL InstituteAug, 2020- Nov, 2024 -
User research
CXL InstituteAug, 2020- Nov, 2024 -
Google Analytics
GoogleApr, 2020- Nov, 2024 -
CRO agency masterclass
CXL InstituteNov, 2019- Nov, 2024 -
Heuristic analysis frameworks for conversion optimization audits
CXL InstituteNov, 2019- Nov, 2024 -
Landing page optimization
CXL InstituteAug, 2019- Nov, 2024 -
Copywriting and product messaging
CXL InstituteJun, 2019- Nov, 2024 -
Google Ads
GoogleOct, 2016- Nov, 2024
Experience
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Align Digital
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New Zealand
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Advertising Services
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1 - 100 Employee
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Founder & Managing Director
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Jun 2018 - Present
Consulting Services focused on CRO (Conversion Optimisation) and Analytics. We take your website performance to new highs by finding where users are dropping and how to retain them. Our thorough methodology analyse your website in a way no agency, developer, or designer has done before. Typical scenarios that warrant our services: • Are your paid campaigns struggling to deliver ROI? • Have been jumping from web designer to web designer and still find your site isn't converting/selling enough • Want to take your conversions to the next level, before investing more on ad spend • Have you changed agencies several times and nobody has given you the insights on what is working and what hasn't and why We provide consulting services with the aim to provide you with solid data and guidance that will support your next steps in terms of web changes, so you can get as many sales/calls/bookings from your site as possible. How do we do it? This is what we love the most! The intensive, data insane work that goes behind our activities: we do quantitative and qualitative analysis: from Google Analytics to user testings, cross-device checks, technical analysis, mouse tracking and so much more. We left no stone unturned and revise where your website is leaking revenue as no other service or agency would do. When we get all the information and distill it for you, give you the relevant information. No BS, pure facts and valuable insights you have never seen or received before. If this is what you need for your site, just give us a msg and we'll discuss how we can add value to your current challenges. Show less
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LocaliQ Australia & New Zealand
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Australia
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Advertising Services
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1 - 100 Employee
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SEO Project & Proposal Manager
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Aug 2016 - Jul 2018
This was a Senior Leader role that encompassed two different aspects: Product Owner and Head of SEO. As Product Owner: • Developing of SEO products using latest techniques & best practices • Responsible for Sales and profitability of the SEO products, as well as book growth • Developing SEO strategy for SMBs and premium accounts • Go To Market: - Costing Analysis - Go live process - Marketing collaterals (working with RL Marketing Department) - Sales & SEO team training As Head of SEO: • Team management (team of 10 with no team leader or 2nd in charge) • Conflict resolution (customers and key stakeholders) • Developing & training in Project Management tools • Refinement of standardization processes • Recruiting and selection of new team members • Working in alignment with RL offices in US and India • Working with Operations, Search (Adwords, SM and others) to manage client experiences and promote synergies Show less
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ACG Schools
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New Zealand
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Education Administration Programs
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100 - 200 Employee
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Digital Marketing Manager, International & Senior Web Analyst
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Jan 2016 - Aug 2016
User insights and international market research for ACG, customer decision journey, developing of digital marketing strategies. User data analysis for effective communication strategies. • SEO & SEM for domestic and International markets• Website management: Web design, development, optimisation, web traffic and customer data analysis• Social Media (strategy, content publishing, SM web integration and SEM)• Landing page optimisation (unbounce CMS)• Experiential Marketing• EDMs (campaign management & execution)• International & domestic market research & lead generation• CRM – Dynamics integration & funneling Show less
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eMarketing & International Relationships Manager, Latin America and Spain
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Feb 2014 - Jan 2016
As eMarketing Manager (Digital Marketing Manager):• Digital Marketing Strategy• SEO & SEM (Google & Facebook platforms)• Website management: Web design, development, optimisation, web traffic and customer data analysis• Social Media (strategy, content publishing, SM web integration and SEM)• Landing page optimisation (from heatmaps and user behavior to dynamic text replacement)• Experiential Marketing• Graphic Design (to assist traditional marketing concept initiatives)• EDM (campaign management & execution) • Team management, training & recruiting (team of 5)Highlights:- 18% web traffic growth YoY- 10% organic traffic growth YoY- Lead generation: Tenfold growth since 2012- New website (5k+ pages): Transition resulted in positive organic growthAs International Relationships Manager, South America and Spain: • Student recruitment strategy• Social Media campaigns• Agent relationship• Event organisation (fairs, workshops etc). Show less
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eMarketing Communications Executive
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May 2012 - Feb 2014
•Managing the process of publishing high quality content on the ACG websites and on social media channels to build a strong profile for ACG Schools.•Developing and overseeing search engine marketing campaigns for the Group and ensuring that best practice is followed on Google and other search engines globally•Developing and facilitating the implementation of principles, processes and guidelines for the ACG online presence and web development.•Managing and maintaining the ACG online presence by creating and updating content, images, links, online forms, analysis and response to tracking/reporting statistics and accessibility in multiple-languages.•Managing the process of increasing interaction and engagement with key stakeholders using social media and the web. Show less
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Editorial Martin
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Argentina
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Printing Services
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Co Owner
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Jan 2006 - Jun 2011
Editorial Martin has spent more than 20 years establishing itself as Mar del Plata’s largest, most respected publisher of books. Marketing & communication: I was in charge of all executive activities of the company while the founder dedicated to business development, investment and strategy. • Managing a team of 4 (plus contractors) • Conduct recruitment & coaching • Review the report of production in relation to sales • Working on budgets, Go To Market and business plans for new products • Take advantage of the social media, live advertising events, and other publicity media to promote products or services Achievements: • Increased annual book publishing rates by 45% by taking initiatives to reach new customers • Planned & launched Google Ad Words campaigns and performed Google Analytics reports • Launched website & digital catalog design • Designed authors database & stock control software • Engaged customers through Facebook, twitter and book fairs events as a Social Media strategy Show less
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Education
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Universidad FASTA
Bachelor’s Degree, Marketing & Communication
Community
