Experience

2nd Watch

• United States
• IT Services and IT Consulting
• 100 - 200 Employee

• Marketing Manager - Data Insights Practice

  • Jan 2022 - Present

  Aptitive was acquired by 2nd Watch as of December 31, 2021, becoming the Data Insights practice within 2nd Watch. At that time, I transitioned to lead marketing for the practice, fulfilling most of my former responsibilities as the marketing leader at Aptitive.

• Director of Marketing - Aptitive

  • Sep 2021 - Jan 2022

  • Develop and execute a growth-focused marketing strategy for a fast-growing data and analytics consulting firm, including defining and managing an annual budget.• Oversee all marketing initiatives and play a hands-on role in the execution as required.• Partner with company leadership and practice/vertical leaders to build brand awareness, exposure and lead generation through digital marketing, social media, SEO, events, sponsorships, advertising, campaign management, channel partnerships and sales enablement.• Develop and manage marketing relationships with technology partners like Snowflake, dbt, Looker, Dataiku and others to drive co-marketing efforts.• Manage marketing team members, freelancers and agencies to support the execution of marketing initiatives.• Manage reporting and analytics to track marketing success. Show less

• Marketing Content and Campaign Manager

  • Feb 2021 - Sep 2021

  • Built and executed content strategies and marketing campaigns to support our growing practices and verticals.• Owned the content marketing process from collaborative ideation through execution and promotion.• Collaborated with the head of marketing, vertical leaders and practice leaders to develop a content strategy that aligns with our messaging, goals, partners, buyer personas and campaigns.• Developed a content calendar that aligns with content strategy and represents a mix of our practices, verticals, partners and new initiatives.• Wrote and edited search engine-optimized (SEO) blogs, case studies, web content, eBooks, marketing communications and more.• Developed integrated campaigns to get content in front of buyers at various stages in the buyer journey.• Collaborated with the head of marketing to develop campaigns that align with messaging, goals, partners, buyer personas and available content.• Determined channels for outreach and promotion.• Executed and managed channels, timelines and budget.• Worked with subject matter experts throughout the organization to turn their knowledge into compelling stories, content and campaigns.• Worked both autonomously and collaboratively, depending on the situation. Show less



The Jacobson Group

• United States
• Staffing and Recruiting
• 100 - 200 Employee

• Senior Marketing Communications Coordinator

  • Jul 2019 - Jan 2021

  • Researched, executed and measured conference and membership strategies, in addition to providing strategy-development insight.• Coordinated assigned initiatives, including but not limited to the following: email campaign creation and analysis; content production, including ghost-writing blog posts, white papers and bylined articles, as well as newsletter creation and design; press release creation and distribution; thought leadership amplification; and search engine optimization support.• Oversaw other team members’ assigned initiatives, including providing final approval on various email, thought leadership amplification and content creation projects.• Maintained ownership of corporate social media strategy, including oversight of all social media contributors, creation and management of a social media content calendar, and strategy and execution of paid social media campaigns.• Provided sales support through collateral creation, including literature and presentations, RFP responses, and case studies.• Led ongoing corporate social selling efforts and training, in addition to other corporate trainings. Show less

• Marketing Communications Coordinator

  • Jan 2018 - Jul 2019

  • Researched, executed and measured conference and membership strategies.• Coordinated assigned initiatives, including but not limited to the following: email campaign creation; content production, including ghost-writing blog posts, white papers and bylined articles, as well newsletter creation and design; press release creation and distribution; thought leadership amplification; and search engine optimization support.• Took ownership of all organizational social media accounts (LinkedIn page, Facebook page and two Twitter accounts) and became organization-wide social media subject matter expert.• Provided sales support through collateral creation, including sales literature and personalized presentations, RFP responses, and case studies.• Served as the project lead for Jacobson’s inaugural social selling efforts, leading a team in research, program development, initial training execution and ongoing training implementation. Show less

• Recruiting Coordinator, Executive Search

  • Jan 2017 - Jan 2018

  • Created and edited executive search collateral, including reports and presentations.• Proofed and formatted resumes for distribution to clients.• Improved internal materials and processes, from standardizing language for client invoices to creating thought leadership email templates to streamline outreach.• Researched and reported executives' title/company changes within the insurance industry to further marketing department efforts.• Supported the Insurance Supper Club (ISC), the Women’s Insurance Networking Group (WING) and Dive In, organizations that promote diversity, equity and inclusion in the insurance industry.- Served as a nationwide point of contact for industry executives, managed social media, promoted and managed membership, and coordinated event logistics.- Doubled the number of WING and ISC events in the U.S. from 2016 to 2017.- Increased the number of cities that participated in Dive In from two in 2016 (with one event each) to five 2017 (with 11 total events); managed event logistics, attendance and publicity for all 11 events in 2017, reporting to a Lloyd’s of London contact in the UK.- Improved open rate on emails to WING membership by 8.5% from 2016 to 2017.- Increased WING membership by nearly 46% from 2016 to 2017; increased U.S. ISC membership by 55% from 2016 to 2017.• Ghost-wrote thought leadership requests, email communication and social media.• Provided executive meeting, travel and interview coordination.• Provided support to other departments as needed, from updating and creating marketing materials to proofing documents for other business units. Show less



The Columbian magazine

• Indianapolis, Indiana

• Freelance Copyeditor

  • Sep 2014 - May 2018

  • Copyedited the monthly magazine for the Columbia Club, a private professional group; topics include sports, entertainment, travel, recipes and more. • Drafted headlines for various articles as needed. • Copyedited the monthly magazine for the Columbia Club, a private professional group; topics include sports, entertainment, travel, recipes and more. • Drafted headlines for various articles as needed.



Gap

• United States
• Retail
• 700 & Above Employee

• Sales Associate

  • Jun 2015 - Jan 2017

  • Provided attentive customer service with brand and product knowledge to build sales. • Maintained store presentation by organizing the sales floor and restocking merchandise. • Addressed customer inquiries and made sales in person and over the phone. • Provided attentive customer service with brand and product knowledge to build sales. • Maintained store presentation by organizing the sales floor and restocking merchandise. • Addressed customer inquiries and made sales in person and over the phone.



Weber Shandwick

• United States
• Public Relations and Communications Services
• 700 & Above Employee

• Consumer PR Intern

  • Apr 2016 - Aug 2016

  • Supported multiple accounts: BUILT WITH CHOCOLATE MILK, MilkPEP, DiGiorno and Lean Cuisine. • Drafted client updates, competitor reports and social media copy. • Monitored client news in traditional and social media; tracked placements/impressions. • Shared daily and weekly updates on trends and industry landscapes. • Participated in brainstorm sessions regarding campaign narrative drafting. • Proofed client presentations, press releases and social media copy. • Supported multiple accounts: BUILT WITH CHOCOLATE MILK, MilkPEP, DiGiorno and Lean Cuisine. • Drafted client updates, competitor reports and social media copy. • Monitored client news in traditional and social media; tracked placements/impressions. • Shared daily and weekly updates on trends and industry landscapes. • Participated in brainstorm sessions regarding campaign narrative drafting. • Proofed client presentations, press releases and social media copy.



Agate Publishing, Inc.

• United States
• Book and Periodical Publishing
• 1 - 100 Employee

• Freelance Copywriter

  • Apr 2016 - May 2016

  • Wrote testing copy for K–12 learning groups, including passages with and without errors, questions with answers, and explanations for teachers of why answers are correct or incorrect. • Wrote testing copy for K–12 learning groups, including passages with and without errors, questions with answers, and explanations for teachers of why answers are correct or incorrect.



Agate Publishing, Inc.

• United States
• Book and Periodical Publishing
• 1 - 100 Employee

• Publishing Intern

  • Mar 2015 - Jan 2016

  • Wrote press kits and pitches for forthcoming titles. • Proofed press materials and manuscripts. • Communicated with press about coverage of books. • Researched and organized jacket art, book publicity and promotional materials. • Reviewed and evaluated manuscripts for potential acquisition; managed acquisitions inventory. • Updated website events page and Instagram. • Managed author events and event social media. • Completed in-house seminar program covering book publishing contracts, the editorial and production processes, sales and marketing, textbook publishing, and design. Show less



Northwestern Undergraduate English Association

• Northwestern University

• Vice President

  • Sep 2014 - Jun 2015

  • Helped plan and facilitate meetings and activities of the Northwestern Undergraduate English Association (NUEA), an organization that holds academic and social events throughout the school year to cater to literary interests. • Helped plan and facilitate meetings and activities of the Northwestern Undergraduate English Association (NUEA), an organization that holds academic and social events throughout the school year to cater to literary interests.



Helicon Literary Magazine

• Northwestern University

• Prose Editor

  • Aug 2013 - Jun 2015

  • Published eight issues of a student magazine, reaching 4,000 people per issue. • Reviewed prose submissions and worked with staff to determine pieces to publish. • Determined logistics of magazine distribution and publicity with editorial staff. • Provided constructive feedback to authors. • Published eight issues of a student magazine, reaching 4,000 people per issue. • Reviewed prose submissions and worked with staff to determine pieces to publish. • Determined logistics of magazine distribution and publicity with editorial staff. • Provided constructive feedback to authors.



Kappa Delta Sorority

• United States
• Non-profit Organizations
• 500 - 600 Employee

• Campus PR Creative Director

  • Jan 2013 - Sep 2014

  • Planned and executed PR initiatives—banners, fliers and sidewalk chalk ads, among others—to publicize chapter events, both social and philanthropic, for a sorority chapter with more than 100 members.

• Logistics Chair of Recruitment

  • Mar 2012 - Mar 2013

  • Organized more than 100 chapter members to present a cohesive appearance during recruitment.• Led team in setting up the house to make it easy to move through and to look organized and attractive.



Northwestern Panhellenic Association (NU PHA)

• Recruitment Counselor

  • Sep 2013 - Jan 2014

  • Helped potential new members of the Northwestern sorority community find the right chapter for their personality and interests. • Acted as a mentor and an unbiased confidante for advice and support. • Helped potential new members of the Northwestern sorority community find the right chapter for their personality and interests. • Acted as a mentor and an unbiased confidante for advice and support.



Parish Episcopal School

• United States
• Education Administration Programs
• 100 - 200 Employee

• Parish Summer EXTEND Counselor

  • Jun 2013 - Sep 2013

  • Taught writing, history and art to as many as 20 children at a time. • Supervised playtime and extracurricular activities of children aged two to 10. • Planned lessons, assisted with program organization and communicated with parents. • Taught writing, history and art to as many as 20 children at a time. • Supervised playtime and extracurricular activities of children aged two to 10. • Planned lessons, assisted with program organization and communicated with parents.



Chapin Humanities Residential College

• Northwestern University

• Historian

  • Apr 2012 - Mar 2013

  • Took and distributed minutes at executive board meetings. • Acted as a member of the executive board in making decisions for the entire residential college. • Organized and managed the building's archives in connection to the university archives. • Wrote and distributed a newsletter to alumni once a year on the goings-on of the residential college. • Took and distributed minutes at executive board meetings. • Acted as a member of the executive board in making decisions for the entire residential college. • Organized and managed the building's archives in connection to the university archives. • Wrote and distributed a newsletter to alumni once a year on the goings-on of the residential college.



Advocate Magazine - Preston Hollow

• Dallas/Fort Worth Area

• Intern/Blogger

  • May 2011 - May 2011

  • Blogged, transcribed and copyedited for monthly magazine with circulation of more than 98,000. • Published five articles on website during week-long “senior project.” • Blogged, transcribed and copyedited for monthly magazine with circulation of more than 98,000. • Published five articles on website during week-long “senior project.”



Dallas Museum of Art

• United States
• Museums, Historical Sites, and Zoos
• 200 - 300 Employee

• Intern

  • Sep 2009 - Apr 2011

  • Designed, set up, and facilitated art projects related to current exhibits • Designed, set up, and facilitated art projects related to current exhibits