Experience

Laura Chenel

• United States
• Food and Beverage Manufacturing
• 1 - 100 Employee

• Regional Sales Manager

  • Feb 2020 - Present



Fresh Express

• United States
• Food and Beverage Manufacturing
• 700 & Above Employee

• Regional Customer Manager

  • Sep 2017 - Dec 2019

  • Managed $19.2 MM sales and brokers with over 100 different branded bagged salad and sliced apple items sold in the produce department in 35 grocery and distributor accounts in 4 western states.• Consistently achieved in the top rank in the nation for new item placement for four major new item launches in the Northwest, Northern California, and Hawaii markets for 2018 and 2019.• Won award at 2018 national sales meeting for being one of the top Regional Customer Managers in the nation.• Gained rapport quickly in all accounts in complex region and closed many contracts within two year period in very competitive market.• Helped maintain #1 dollar share (IRI) in the Portland and Seattle markets with bagged salads despite strong competition.• P&L responsibility, forecasting, trade funds management, promotional planning, and fact-based selling with IRI data analysis.



Reser's Fine Foods

• United States
• Food and Beverage Manufacturing
• 500 - 600 Employee

• Regional Sales Manager

  • May 2008 - Jan 2017

  • Managed $18.2 MM sales and brokers with over 500 different branded and private label food items sold in the deli, wall deli, and meat departments in 25 grocery and distributor accounts in 5 western states.• Awarded "Sales Manager of the Year" - 2012 by increasing sales 12% and $1.5MM.• Awarded "Vendor of the Year" Salad Category in 2012 and 2010 with Monterrey - The Natural Choice: KeHE's Fresh Solution• P&L responsibility, forecasting, trade funds management, promotional planning, and Nielsen/IRI data analysis.



Bay Valley Foods

• United States
• Food and Beverage Manufacturing
• 400 - 500 Employee

• Regional Sales Manager

  • Jul 2001 - Aug 2007

  • Managed $25.3 MM sales and brokers for retail branded and private label food items in grocery and distributor accounts for 9 states. • Achieved "Preferred Vendor" status with WinCo Foods and increased sales 20% in 1st half 2007.• P&L responsibility, forecasting, trade funds management, promotional planning, and IRI data analysis. • Managed $25.3 MM sales and brokers for retail branded and private label food items in grocery and distributor accounts for 9 states. • Achieved "Preferred Vendor" status with WinCo Foods and increased sales 20% in 1st half 2007.• P&L responsibility, forecasting, trade funds management, promotional planning, and IRI data analysis.