Digital Marketing Consultant

• 2018 - Present

Currently, I teach business owners how to: 1. Monetize their digital assets to provide an influx of revenue 2. Strategically reach more of their target audience 3. Create higher quality and longer lasting customers 4. Not leave money on the table Currently, I teach business owners how to: 1. Monetize their digital assets to provide an influx of revenue 2. Strategically reach more of their target audience 3. Create higher quality and longer lasting customers 4. Not leave money on the table

Account Executive

• 2015 - 2017

*Previously known as Sq1* • Orchestrated digital media campaign process; including recommendation development, launch setup, activation, in-flight optimizations and post-campaign reporting • Built strong client relationships through consistent drive to provide excellence in service and adherence to tailored marketing strategies • Established KPI's customized toward each client's specific business needs and objectives • Weighed analytics reporting and crafted insights to provide actionable optimization recommendations • Challenged internal and external teams to deliver the most strategic and data-driven approaches to address client's specific objectives and KPI's • Created strategic storytelling presentation flows, providing clients a high-level visual account of data to more easily digest large volumes of content, and outlined actionable insights to solicit client feedback and alignment on next steps • Controlled financial stability and accuracy of project scopes, ensuring profitability and alignment with expectations of all stakeholders

Account Executive

• 2013 - 2017

• Collaborated with client and internal teams to develop project estimates, timelines and strategic initiatives • Drafted internal and external contract documents for review and approval • Composed Creative and Media briefing documents, ensuring detailed direction delivery • Reviewed, implemented and reported on marketing effort testing strategies • Directed website and media campaign updates on an emergency, ad hoc or recurring basis as necessary • Developed promotional copy for Paid Search text ad campaigns • Managed all third-party vendor communications, estimates and timelines, providing updates to client and internal teams as needed • Answered client inquiries around past/current/future initiatives and growth opportunities, striving to expand the agency's overall digital business with the client account through consistent thought leadership and phenomenal service

Account Executive

• Apr 2013 - May 2013

Traffic & Production Coordinator

• Mar 2010 - Apr 2013

• Managed creative workflow while monitoring for resource drains, budget issues, and project delivery• Ensured effective communication and collaboration between creative, account service and public relations/social media teams• Maintained constant communication with all team members on the status of all projects, and assessed and prioritized needs and requirements throughout the day• Proactively managed changes to the project and communicated those changes to all team members and affected departments• Participated in the creative briefings, internal project kick-off meetings, and client presentations• Reviewed and routed all deliverables for content and quality assurance • Maintain and build vendor relationships on an ongoing basis• Developed hours estimates for creative services, produced billing reports and provided billing projections• Compiled and distributed weekly status reports of all creative services for each client• Evaluated procedures and provided improvement recommendations to ensure efficient department performance; updated as necessary • Implemented daily creative stand-up meetings to eliminate recurring obstacles and ensure efficiency and productivity• Evolved inherited traffic & production processes into streamlined digital formats

Public Relations Intern

• Aug 2006 - May 2007