Experience

LayerJot

• United States
• Software Development
• 1 - 100 Employee

• Marketing Lead

  • Mar 2022 - Present



Medoc

• Israel
• Medical Equipment Manufacturing
• 1 - 100 Employee

• Digital Marketing

  • Feb 2020 - Present

  Helping Medoc with its marketing activities worldwide. Helping Medoc with its marketing activities worldwide.



BrightAct LLC

• United States
• Software Development

• Digital Marketing Executive

  • Jan 2017 - Apr 2022



BrightAct, LLC

• Menlo Park, CA

• Helping people and companies with their digital marketing needs

  • Jan 2017 - Apr 2022

  After spending years working for the best companies out there, and learning from the amazing people I worked with, I am focused on helping small to medium companies that want to improve their online presence, redesign their websites, work on their digital marketing, create a marketing automation platform, and improve their positioning, messaging, and sales. After spending years working for the best companies out there, and learning from the amazing people I worked with, I am focused on helping small to medium companies that want to improve their online presence, redesign their websites, work on their digital marketing, create a marketing automation platform, and improve their positioning, messaging, and sales.



Facebook

• Software Development
• 700 & Above Employee

• Build Team Lead

  • Aug 2015 - Sep 2016

  More than 1.5B people use Facebook to connect with friends, family and things that matter to them. Marketing on Facebook helps businesses build lasting relationships with people and find new customers. My team's mission is to build and maintain a world class marketing infrastructure, that will allow us to communicate our value prop to advertisers at scale. We make sure that: • We have the right tools to maintain a great online experience for our users on www.facebook.com/business • We use marketing automation to nurture and educate our users to become great advertisers. • We have high-quality data to be able to deliver the right message to the right person at the right time. Show less



LinkedIn

• United States
• Software Development
• 700 & Above Employee

• Senior Online Marketing Manager, LinkedIn Marketing Solutions

  • Feb 2013 - Aug 2015

  Leading online marketing for LinkedIn Marketing Solutions, a $250MM+ business averaging 50%+ quarterly growth YOY. Demand Generation • Drive all scaled lead generation efforts for overall business unit, across all channels. Marketing-influenced bookings exceed 50% of total. • Led external launch of Sponsored Updates, LinkedIn’s first native advertising product. • Lead our web presence, including all microsites and landing pages. • Lead execution for multiple redesigns of our marketing site. • Increased site - contact form conversions by more than 2x Sales-marketing • Improved the handoff process from marketing to sales allowing sales development to contact a larger number of qualified leads resulting in increased bookings • Leading global roll-out of new marketing-sales strategy to our regional teams Marketing Automation • Led execution for the first nurture campaign for LinkedIn Marketing Solutions • Developed strategy for customer retention campaigns Show less



bankaroo

• United States
• Banking
• 1 - 100 Employee

• co-founder

  • Oct 2011 - Feb 2013

  bankaroo started as a family project to help children learn how to manage their savings. Danielle came up with the idea when she was 11 years old and helped with the design testing and marketing. Dad helped with the technology, and mom helped with the rest. To date we have thousands of members from more than 60 countries around the globe. bankaroo started as a family project to help children learn how to manage their savings. Danielle came up with the idea when she was 11 years old and helped with the design testing and marketing. Dad helped with the technology, and mom helped with the rest. To date we have thousands of members from more than 60 countries around the globe.



CFEngine, Inc.

• United States
• Software Development
• 1 - 100 Employee

• Sr. Marketing Manager | Marketing Automation | Online Marketing | B2B Marketing |

  • Aug 2011 - Feb 2013

  At CFEngine I run Online Marketing, Social Media Marketing, Marketing Automation, B2B Marketing and Lead Generation. Creating and closing the sales-marketing loop, while providing tools to analyze the lead funnel. Website content and usability, as well as SEM and SEO. CFEngine software automates large-scale IT computing infrastructure. At CFEngine I run Online Marketing, Social Media Marketing, Marketing Automation, B2B Marketing and Lead Generation. Creating and closing the sales-marketing loop, while providing tools to analyze the lead funnel. Website content and usability, as well as SEM and SEO. CFEngine software automates large-scale IT computing infrastructure.



Zend by Perforce

• United States
• Software Development
• 1 - 100 Employee

• Sr. Online Marketing Manager - Online Marketing, eCommerce and Website Operations

  • Jul 2010 - Aug 2011

  Managing Zend Technologies' online store (http://shop.zend.com) and regional websites (http://www.zend.com/en, http://www.zend.com/fr, http://www.zend.com/de).In charge of strategic e-commerce planning, SEO, SEM, Affiliate and other online marketing venues.

• Marketing Manager - Online Marketing, eCommerce and Website Operations

  • Sep 2008 - Aug 2010

  • Responsible for managing the company’s websites, including creating the website update workflow, coordinating development projects on the company’s CMS, and managing website content and graphics. Responsible for Zend’s online store, including revenue analysis, PPC marketing campaigns, yearly promotions planning, affiliates and partners programs, and customer care. • Successfully led two major strategic projects for the company: a website redesign which included improvements to the user experience on the site, and the implementation of a new e-Commerce system including an extensive redesign of the user experience on the store.• Revenue, sales and online traffic data analysis.• Managing the website content management system (CMS), making sure that www.zend.com's user experience is fresh and up-to-date, and the content is being updated according to the strategic goals of the company. • Managing various development projects aimed to enhance the customer experience at Zend.com• Managing the Affiliate Programs for Zend Show less

• Marketing Programs Manager

  • Jul 2007 - Sep 2008

  Managed the corporate website content management system (CMS), making sure that www.zend.com's user experience is fresh and up-to-date, and the content is being updated according to the strategic goals of the companyWas responsible for creating, implementing, measuring and optimizing innovative marketing programs that support products and sales initiatives. I worked with cross-functional teams, including marketing, product management, sales, services and external vendors, to ensure that the programs meet their objectives and support Zend’s brand in the marketSuccessfully managed the corporate website redesign and migration to a new CMSSalesforce administrationWas part of a team managing the corporate annual conference, that drew hundreds of participantsManaged the free webinars program at Zend, including scheduling, marketing and hosting joint webinars with Zend experts and external experts (using the Webex platform) Show less



olofus. Inc.

• San Francisco Bay Area

• Co-Founder

  • Jan 2007 - Jun 2007

  Developed a business plan for an early stage start-up company focusing on a family-oriented social networking service. Creating the business plan included extensive market research of social networks and family-oriented websites, participating in a team that determined the business model, marketing and business development plans. The Company didn't raise funding, and shut down at the end of 2007. Developed a business plan for an early stage start-up company focusing on a family-oriented social networking service. Creating the business plan included extensive market research of social networks and family-oriented websites, participating in a team that determined the business model, marketing and business development plans. The Company didn't raise funding, and shut down at the end of 2007.



CuteLittleMe, inc

• San Francisco Bay Area

• CEO and co-founder

  • Apr 2005 - Nov 2006

  Co-founded and operated a successful Internet retail store, and turned the company profitable within less than a year. Managed all aspects of the business including development, marketing, operations and customer service. Co-founded and operated a successful Internet retail store, and turned the company profitable within less than a year. Managed all aspects of the business including development, marketing, operations and customer service.



Bank Hapoalim בנק הפועלים

• Banking
• 700 & Above Employee

• IT Audit Director

  • Aug 1996 - Aug 2004

  Responsibilities included guiding and managing a group of 7 IT Auditors, leading international IT auditing activities and determining the annual work program according to risk assessment procedures in the leading Israeli retail bank. Responsibilities included guiding and managing a group of 7 IT Auditors, leading international IT auditing activities and determining the annual work program according to risk assessment procedures in the leading Israeli retail bank.



Israel Defense Forces

• Israel

• IT Manager/Consultant

  • Jan 1991 - Aug 1996

  As part of a group of Industrial Engineers, participated in numerous IT performance improvement projects aimed at improving the overall organizational effectiveness of the Intelligence Corps monetary and human resources allocation. As an IT Manager, rebuilt the Department's computing infrastructure, including LAN and applications. As part of a group of Industrial Engineers, participated in numerous IT performance improvement projects aimed at improving the overall organizational effectiveness of the Intelligence Corps monetary and human resources allocation. As an IT Manager, rebuilt the Department's computing infrastructure, including LAN and applications.