Experience

Madaster

• Netherlands
• Real Estate
• 1 - 100 Employee

• Product Lead

  • Oct 2021 - Present

  Madaster is a SaaS platform that digitizes and registers buildings and their materials. I lead product efforts by identifying market opportunities via market analysis, creating product roadmaps and GTM strategies. I establish cross-company buy-in for product vision and lead globally-distributed cross-functional teams (engineering, product, marketing, sales, UX/UI, data, customer success) to deliver customer value and business impact. I drive product alignment with business objectives in… Show more Madaster is a SaaS platform that digitizes and registers buildings and their materials. I lead product efforts by identifying market opportunities via market analysis, creating product roadmaps and GTM strategies. I establish cross-company buy-in for product vision and lead globally-distributed cross-functional teams (engineering, product, marketing, sales, UX/UI, data, customer success) to deliver customer value and business impact. I drive product alignment with business objectives in coordination with senior leadership (C-Suite) and develop and execute product roadmaps by aligning feature releases with customer research and market trends. Key Achievements: ● Promoted to Product Lead after 12 months, now leading global suite of 8 Product Managers ● Grew ARR 92% and customer base 87% YoY by collecting and synthesizing client feedback to develop solutions aligned with market needs and gaining internal buy-in on critical business opportunities ● Expanded platform from 3 to 7 countries, via collaborative innovation, strategic partnerships, gap analyses, and operational platform enhancements ● Reduced customer friction 50% by delivering innovative dataset (unique KPI combination) ● Increased user retention 30% by directing major UX/UI overhaul leading to end-to-end launch of 5 new dashboards and 4 new compliance reports Show less Madaster is a SaaS platform that digitizes and registers buildings and their materials. I lead product efforts by identifying market opportunities via market analysis, creating product roadmaps and GTM strategies. I establish cross-company buy-in for product vision and lead globally-distributed cross-functional teams (engineering, product, marketing, sales, UX/UI, data, customer success) to deliver customer value and business impact. I drive product alignment with business objectives in… Show more Madaster is a SaaS platform that digitizes and registers buildings and their materials. I lead product efforts by identifying market opportunities via market analysis, creating product roadmaps and GTM strategies. I establish cross-company buy-in for product vision and lead globally-distributed cross-functional teams (engineering, product, marketing, sales, UX/UI, data, customer success) to deliver customer value and business impact. I drive product alignment with business objectives in coordination with senior leadership (C-Suite) and develop and execute product roadmaps by aligning feature releases with customer research and market trends. Key Achievements: ● Promoted to Product Lead after 12 months, now leading global suite of 8 Product Managers ● Grew ARR 92% and customer base 87% YoY by collecting and synthesizing client feedback to develop solutions aligned with market needs and gaining internal buy-in on critical business opportunities ● Expanded platform from 3 to 7 countries, via collaborative innovation, strategic partnerships, gap analyses, and operational platform enhancements ● Reduced customer friction 50% by delivering innovative dataset (unique KPI combination) ● Increased user retention 30% by directing major UX/UI overhaul leading to end-to-end launch of 5 new dashboards and 4 new compliance reports Show less



Preservation of Affordable Housing

• United States
• Real Estate
• 1 - 100 Employee

• Product Manager

  • Feb 2016 - Jun 2019

  Preservation of Affordable Housing (POAH) develops and manages 12,000+ affordable homes for low-income individuals. I understood, evaluated, and prioritized opportunities based on business goals by synthesizing market dynamics, product performance, business needs, execution abilities, and company vision, while using OKRs to generate a product roadmap, iterate through scrum sprints, and execute the end-to-end development of an innovative internal tool. I analyzed enterprise purchase and… Show more Preservation of Affordable Housing (POAH) develops and manages 12,000+ affordable homes for low-income individuals. I understood, evaluated, and prioritized opportunities based on business goals by synthesizing market dynamics, product performance, business needs, execution abilities, and company vision, while using OKRs to generate a product roadmap, iterate through scrum sprints, and execute the end-to-end development of an innovative internal tool. I analyzed enterprise purchase and maintenance data, and collaborated closely with cross-functional teams to discover, refine, and develop features while deriving all product decisions from data, user interviews, feedback, research and experimentation and ultimately achieving a timely launch. Key Achievements: ● Orchestrated successful launch of internal construction specification tool, resulting in a 25% reduction in energy consumption and a 20% decrease in water costs across portfolio of 12,000+ homes ● Trained 30+ development staff and 150+ property management staff on using new specification ● Steered development projects of +$50M (in aggregate) to comply with internal specification by hosting kickoff and recurring meetings to coordinate interdisciplinary teams of +15 professionals Show less Preservation of Affordable Housing (POAH) develops and manages 12,000+ affordable homes for low-income individuals. I understood, evaluated, and prioritized opportunities based on business goals by synthesizing market dynamics, product performance, business needs, execution abilities, and company vision, while using OKRs to generate a product roadmap, iterate through scrum sprints, and execute the end-to-end development of an innovative internal tool. I analyzed enterprise purchase and… Show more Preservation of Affordable Housing (POAH) develops and manages 12,000+ affordable homes for low-income individuals. I understood, evaluated, and prioritized opportunities based on business goals by synthesizing market dynamics, product performance, business needs, execution abilities, and company vision, while using OKRs to generate a product roadmap, iterate through scrum sprints, and execute the end-to-end development of an innovative internal tool. I analyzed enterprise purchase and maintenance data, and collaborated closely with cross-functional teams to discover, refine, and develop features while deriving all product decisions from data, user interviews, feedback, research and experimentation and ultimately achieving a timely launch. Key Achievements: ● Orchestrated successful launch of internal construction specification tool, resulting in a 25% reduction in energy consumption and a 20% decrease in water costs across portfolio of 12,000+ homes ● Trained 30+ development staff and 150+ property management staff on using new specification ● Steered development projects of +$50M (in aggregate) to comply with internal specification by hosting kickoff and recurring meetings to coordinate interdisciplinary teams of +15 professionals Show less


KAO Design Group Inc
• United States
• Architecture and Planning
• Architect

  • Jun 2012 - Feb 2016