Abby Smith Ezra
Senior Growth Marketing Manager at Lumafield- Claim this Profile
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Bio
Tiffany Callaway
Abby is an outstanding marketing professional and any company would be lucky to have the opportunity to add her as a team member. I worked very closely with Abby during her internship with Slingshot SEO. To suggest that her contribution to the marketing team was as simple as fulfilling intern duties would be amiss. She stepped up to complete duties that most entry-level marketing professionals don't fulfill within their first year. Her accuracy and dedication to her work is outstanding. Her continual insights and ability to work with upper management proves that she is above the benchmark in experience. Give her a call and see for yourself!
Jen Wilfong
Abby has simply been one of the best interns that I have ever had the opportunity to work with. Why? Because she was more than an intern. She was a valued member of the marketing team at Slingshot SEO. She provided recommendations. She offered insights. She shared what she learned to help others. She wisely provided feedback. She was accountable and executed to dates and budgets. She networked well. She learned salesforce.com, lead generation processes, the importance of measuring the return on marketing investments, how to craft contracts with suppliers, etc. She's a winner and I am pleased to have had the opportunity to work with a first class intern who made a positive impact on our Marketing team.
Tiffany Callaway
Abby is an outstanding marketing professional and any company would be lucky to have the opportunity to add her as a team member. I worked very closely with Abby during her internship with Slingshot SEO. To suggest that her contribution to the marketing team was as simple as fulfilling intern duties would be amiss. She stepped up to complete duties that most entry-level marketing professionals don't fulfill within their first year. Her accuracy and dedication to her work is outstanding. Her continual insights and ability to work with upper management proves that she is above the benchmark in experience. Give her a call and see for yourself!
Jen Wilfong
Abby has simply been one of the best interns that I have ever had the opportunity to work with. Why? Because she was more than an intern. She was a valued member of the marketing team at Slingshot SEO. She provided recommendations. She offered insights. She shared what she learned to help others. She wisely provided feedback. She was accountable and executed to dates and budgets. She networked well. She learned salesforce.com, lead generation processes, the importance of measuring the return on marketing investments, how to craft contracts with suppliers, etc. She's a winner and I am pleased to have had the opportunity to work with a first class intern who made a positive impact on our Marketing team.
Tiffany Callaway
Abby is an outstanding marketing professional and any company would be lucky to have the opportunity to add her as a team member. I worked very closely with Abby during her internship with Slingshot SEO. To suggest that her contribution to the marketing team was as simple as fulfilling intern duties would be amiss. She stepped up to complete duties that most entry-level marketing professionals don't fulfill within their first year. Her accuracy and dedication to her work is outstanding. Her continual insights and ability to work with upper management proves that she is above the benchmark in experience. Give her a call and see for yourself!
Jen Wilfong
Abby has simply been one of the best interns that I have ever had the opportunity to work with. Why? Because she was more than an intern. She was a valued member of the marketing team at Slingshot SEO. She provided recommendations. She offered insights. She shared what she learned to help others. She wisely provided feedback. She was accountable and executed to dates and budgets. She networked well. She learned salesforce.com, lead generation processes, the importance of measuring the return on marketing investments, how to craft contracts with suppliers, etc. She's a winner and I am pleased to have had the opportunity to work with a first class intern who made a positive impact on our Marketing team.
Tiffany Callaway
Abby is an outstanding marketing professional and any company would be lucky to have the opportunity to add her as a team member. I worked very closely with Abby during her internship with Slingshot SEO. To suggest that her contribution to the marketing team was as simple as fulfilling intern duties would be amiss. She stepped up to complete duties that most entry-level marketing professionals don't fulfill within their first year. Her accuracy and dedication to her work is outstanding. Her continual insights and ability to work with upper management proves that she is above the benchmark in experience. Give her a call and see for yourself!
Jen Wilfong
Abby has simply been one of the best interns that I have ever had the opportunity to work with. Why? Because she was more than an intern. She was a valued member of the marketing team at Slingshot SEO. She provided recommendations. She offered insights. She shared what she learned to help others. She wisely provided feedback. She was accountable and executed to dates and budgets. She networked well. She learned salesforce.com, lead generation processes, the importance of measuring the return on marketing investments, how to craft contracts with suppliers, etc. She's a winner and I am pleased to have had the opportunity to work with a first class intern who made a positive impact on our Marketing team.
Credentials
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Certified Catastrophe Modeler
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Experience
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Lumafield
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United States
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Computer Hardware Manufacturing
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1 - 100 Employee
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Senior Growth Marketing Manager
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Apr 2023 - Present
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Vida Health
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United States
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Wellness and Fitness Services
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200 - 300 Employee
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Demand Generation Manager
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Apr 2021 - Mar 2023
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Kotter
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United States
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Business Consulting and Services
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1 - 100 Employee
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Senior Marketing Manager
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Apr 2020 - Apr 2021
- Drive firm’s comprehensive B2B marketing strategy, inclusive of content, digital and advertising.- Oversee marketing vendor and partner relationships with a focus on fostering strong relationships and ensuring accountability for highest ROI. - Own the evaluation, implementation, change, adoption and use of marketing tools, services, platforms and other technologies. - Partnered with search engine optimization partner on a website improvement project that lead to a 15% increase in traffic and a 16% increase in leads created over two years.- Manage department associates day-to-day project deliverables, performance, and career development.- Drove B2B content roadmap by creating customized collateral including emails, newsletters, eBooks, guides, podcasts, blog posts, infographics, and the website. - Collaborate with the consulting team to create detailed client case studies for client appreciation and business development purposes resulting in 15 client stories to date.- Led an end-to-end firm rebrand including comprehensive website and collateral overhaul plus adoption initiatives across the firm. Show less
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Marketing Manager
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Feb 2016 - Apr 2020
Kotter International is your partner in change.Founded by the world’s foremost change expert Dr. John Kotter, we work with clients to execute their strategies and achieve blockbuster results faster than leaders believe possible. We relentlessly ask the question: If the world saw more leadership from more people, what could change? We believe so much more is possible.My role at Kotter International encompasses:-Day-to-day operations of the marketing team.-Manage, update and define the strategy all social media accounts.-Implemented Pardot and manage lead scoring, lead nurture campaigns, and email sending.-Manage relationships with our marketing partner firms.-Responsible for the creation of new content and collateral. Show less
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Verisk Extreme Event Solutions
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United States
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Software Development
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300 - 400 Employee
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Marketing Operations Specialist
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Oct 2014 - Feb 2016
As a marketing operations specialist, my role included: - Working across the marketing and business development teams to create and send 30-45 targeted email campaigns monthly including event invitations, new research promotion, nurture campaigns, product updates, monthly and weekly newsletters, and catastrophic event alerts. - Created and managed email nurture campaigns through Oracle Eloqua marketing automation platform to manage online membership, improve data quality, and engage clients and prospects. - Generated and analyzed monthly and weekly reports using Eloqua, Salesforce.com and Google Analytics to measure the marketing department’s key performance indicators, identify trends in performance, and made recommendations for process and content improvement. - Managed SEO for the corporate website by pulling and analyzing reports and making recommendations to the web content and social media team for implementation. Show less
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AchieveForum, A Korn Ferry Company
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United States
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Professional Training and Coaching
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1 - 100 Employee
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Marketing Coordinator
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Aug 2012 - Oct 2014
I managed Forum's North America marketing presence and assist in global campaigns. I planned and created all North America email campaigns, managed the Forum blog, assisted in webinar execution and oversaw social media and PR presence. I managed Forum's North America marketing presence and assist in global campaigns. I planned and created all North America email campaigns, managed the Forum blog, assisted in webinar execution and oversaw social media and PR presence.
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Relevance
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United States
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Marketing Services
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1 - 100 Employee
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Client Success Coordinator
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Apr 2012 - Jul 2012
I worked on a client team adding support to 15 different accounts. In particular, I provided detailed social media audits and recommendations to help clients align their SEO and social media efforts.
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Marketing Coordinator
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Dec 2011 - Jun 2012
I worked to instill brand standards across the company for outbound communications, aided in the prep and follow-up processes for trade shows and conferences, planned Slingshot SEO's inaugural user conference with a budget of $50,000, and aided in the creation and layout of new marketing and thought leadership materials.
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Marketing and Sponsorship Services Intern
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May 2011 - Sep 2011
I worked at 6 IndyCar race events providing a world-class experience to sponsors and important guests of the teams through pit and garage tours, hospitality, and personal interaction. I worked at 6 IndyCar race events providing a world-class experience to sponsors and important guests of the teams through pit and garage tours, hospitality, and personal interaction.
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Indiana University Bloomington
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United States
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Higher Education
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700 & Above Employee
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Development Assistant
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Jan 2011 - May 2011
I created and distributed materials that promoted scholarships being offered through the department. I also worked directly with the Director of Development to improve and support fundraising efforts. I created and distributed materials that promoted scholarships being offered through the department. I also worked directly with the Director of Development to improve and support fundraising efforts.
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Just Marketing, Inc.
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United States
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Advertising Services
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1 - 100 Employee
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Partnership Development Intern
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May 2010 - Aug 2010
In this position, I performed detailed research to support the sales team, I aided in the assembly and dispersal of marketing materials, and maintained the company database through SalesLogix. In this position, I performed detailed research to support the sales team, I aided in the assembly and dispersal of marketing materials, and maintained the company database through SalesLogix.
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Education
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2007 - 2011
Indiana University - Kelley School of Business
Marketing, Sport Marketing and Management, French
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